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Member You - Drive-Thru Success Secrets
When I first realized that divorce was imminent in my relationship, my first thought was, “What on earth am I going to do for money?” I'm the first to admit that I make a terrible employee. Up to that time, as a stay-at-home-mom, I’d been making my own schedule, making all of the rules with regard to when, where, why and how I was going to do what needed to be done.Against my better judgement, I entered the job search jungle, and hated it. I got a job, and quit after 3 months. When I thought about it, getting a job was taking the easy way out. Starting my own business would not only be much more difficult, but i
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If
Entrepreneurs are the heart and soul of any free economy. If not for the individuals and small businesses taking on the corporate conglomerates with little more than their creativity and agility, we would all be overpaying for a poor selection of products – while the profits line the pockets of corporate executives and investors. The salary gap between the executives and everyday workers is constantly growing, and the average forty hour work week is gradually expanding closer to fifty or more for many workers.With the increased cost of living, many people are forced to work jobs that they are miserable in just
When was the last time you went through your drive-thru? What do you see and hear? It’s 11:30 p.m. (or 5:30 p.m.)–do you know what your drive-thru guests are seeing and hearing? Get out of the box, look and listen to customers going through the drive-thru. Here are a few suggestions:
ORDER TAKER AT PEAK TIMES. Andrew Arvay, director of training for an Arby’s franchisee in Tulsa, Oklahoma, trains busy stores to station an employee with a headset just prior to the speaker box. It serves two purposes: (1) to suggest items and become a "human preview board" to help guests who are indecisive, and (2) to take the order of every other car. While one car is ordering at the speaker box, the employee takes the order of the car behind and calls it to the cashier. Two cars move up at a time, and the orders get placed more quickly. They wave the next car to the speaker box and take the order of the following one. Ten extra cars per half-hour of the two peak hours at lunch and dinner equates to over $200 in additional sales per day! Well worth the extra labor.
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If
The field of investigative reporting involves bringing to the fore facts and figure that affect human interests and fair governance. This means conducting in depth research, looking at public records, doing extensive interviews, as well as checking and rechecking of facts before publication. Whether print or television, investigative reporting is essentially “watchdog” reporting. This means reporting crimes, unfair practices, injustice, as well as other human interest aspects like environment, disease, and so on.Investigative journalism can move public opinion and instill fear in those treading the wrong path. S
ORDER TAKER AT PEAK TIMES. Andrew Arvay, director of training for an Arby’s franchisee in Tulsa, Oklahoma, trains busy stores to station an employee with a headset just prior to the speaker box. It serves two purposes: (1) to suggest items and become a "human preview board" to help guests who are indecisive, and (2) to take the order of every other car. While one car is ordering at the speaker box, the employee takes the order of the car behind and calls it to the cashier. Two cars move up at a time, and the orders get placed more quickly. They wave the next car to the speaker box and take the order of the following one. Ten extra cars per half-hour of the two peak hours at lunch and dinner equates to over $200 in additional sales per day! Well worth the extra labor.
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If
Million dollar text link sites are getting ready to explode all over the internet in the next few months and it really doesn’t take much imagination to realise that this could be the start of something big following in the footsteps of the milliondollarpixel sites that were the recent rage. Can you remember just about 10 months ago when a young student from the United Kingdom, named Alex Tew started the first million dollar pixel site. The idea was basically very simple yet had a devastating affect on his income and turned this young man from a basic website owner to a millionaire over the course of a few months.
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If
Internationalization is actually localization on a large scale. While localization means to adapt a particular service to be more accessible to a single foreign culture, internationalization means to make it accessible to almost any culture in the world. Actually, internationalization and globalization go hand in hand. Globalization is the expansion of an activity throughout the world, and internationalization is the way to achieve it.The term 'internationalization' is spoken generally in the context of software and websites. Software and websites are no longer the property of a single nation; they are becoming
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If
For many people career progression is really important. Career success builds your confidence and self belief. You might aspire to:• Become a team leader• Manage a department• Managing a division• Be a director or partnerAs people progress along the career path it is all too easy to lose sight of other things and get out of balance. You know the situation. There is never enough time for exercise, socialising with friends, important family events. You might start to notice a deterioration in your health.So what might you do about it? Here are 10 tips, b
GUARANTEE MESSAGE. On a recent trip through McDonald’s in Nashville, I saw a "30-second guarantee" sign. Once you pull up to the window, if you don’t receive your order in 30 seconds, it’s free. Talk about raising the bar. As a customer, I see the clock ticking and the people moving! Try the same thing with your up-sizing. "If we fail to suggest ______, you get it free." It’s amazing how well people perform when someone is watching!
ACCURACY. Although not a drive-thru per se, Sonic gets my order right every time. Why? They read my order to me as it’s handed to me. Don’t just hand out a bag. Describe what the guest is getting. It allows you to catch mistakes right on the spot.
FREQUENCY. Thank the guest and invite them back: "Thanks again! Next time don’t forget to try one of our great new salads!" Wendy’s in my neighborhood has a sticker on the drive-thru that reads, "See you tomorrow!" Do it right and quick and they’ll be back again and again.
HOSPITALITY. Nobody does it better than Chick-fil-A. Hire friendly, model friendly, expect friendly, and you’ll get friendly. I’m not sure how long I sit at the window, but when someone is talking to me and finding out how my day is going, the time passes by much more quickly.
CONDIMENT REQUESTS. Taco Bell does a phenomenal job asking if I’d like any hot or mild salsa while I’m at the speaker box. Saves time and eliminates mistakes at the window. If you’re not asking, or are asking at the window, shift it to save time and build sales: "Would you like any ketchup, dipping sauces, or an ice cream for dessert?"
SELLING STRATEGY. Drop the "Would you like to up-size?" Change it to, "We feature two si
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