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Member You - Support not Reports – A new way to think about Management Information.
The Four Questions That Can Help You Focus Your Advertising
Jack Mitchell was my first boss advertising boss. He was a funny adventurous sportsman. His idea of a vacation was getting lost in the high mountains of Peru. He could spend the rest of the year holding the interest of all of us in the palm of his hand as he told his latest adventure stories.Jack was the Director of Advertising and Sales Promotion at Remington Arms Company and his four questions have helped me get my ideas focused in every advertising challenge I have ever faced.After all, some say 85% of all advertising does not work. But when it does, it is pure magic. Let’s see if his four questions are your magic wand.The Mitchell Four Questions.ent reports need to support your decision making process rather than just providing a snapshot – going back to our procurement manager – he’d be better off with a report showing him the actual supplier profile vs the targeted supplier profile – throw in some commodity groupings and % weighting of spend per supplier and we’ve got something useful – straight away we can begin to hone in o Why Employee Surveillance is Absolutely a Must It’s often said that you can’t manage what you don’t measure – one of the most important parts about business is monitoring your organisation’s performance. Traditionally this is done via a set of Key Performance Indicators (KPI’s). These usually support the organisations strategy or targets – for example if your business has a target of customer satisfaction you may have a KPI to have less than 1% customer returns made.Where’s the Line Between Security and Privacy Issues? Using spy cameras for secret surveillance is not a surprise anymore. There are many examples, like banks, super markets or parking lots. However, one example of secret surveillance is widely debatable. And that is – employee surveillance. Sure, the company has to protect its equipment or intellectual property. However, employee, as every civilian of a modern society has to have rights to his or her own privacy. Let’s look at the popular examples of employee surveillance in restaurants or casinos and decide if monitoring employees is really such a bad and offensive practice. Restaurant Busin Too often, however, management data is produced which just doesn’t assist the business decision process it may just portray a picture or status – This explains your current position but doesn’t provide any detail on targets (missed or achieved) action plans or what should be done about the problems that the statistic is portraying – too often management data doesn’t actually tell you anything at all – metrics are produced as a set of numbers that require interpreting to make use of, such data is often not geared towards either strategic or operational objectives! For management information to make a difference and support the business decision making process – this mindset must change. An example – say that you were a Procurement Manager with a target to consolidate spend within key commodities – you could have a monthly report that shows you the total number of suppliers transacted with – your data analyst gives you a report that shows you a list of 136 suppliers with their names and addresses – great – first question - what’s it telling you? - you have a target to consolidate spend so your management reports need to support your decision making process rather than just providing a snapshot – going back to our procurement manager – he’d be better off with a report showing him the actual supplier profile vs the targeted supplier profile – throw in some commodity groupings and % weighting of spend per supplier and we’ve got something useful – straight away we can begin to hone in on Job Seekers: Make Sure That You Do A Good Job Of Contacting Recruiting Firms e less than 1% customer returns made.Often times we get jobseekers in the local market who submit their r?sum?s to our firm for specific positions, but they’ve never taken the time previous to the job listing to actually post their r?sum? with us. This causes us to ask ourselves why job seekers are not doing a better job of contacting companies like ours that specialize in sales and marketing recruiting.If you are looking for a new job or starting a new career search, make sure that you take the time to research all of the local recruiting firms that specialize in sales and marketing positions in your local market, and that you systematically contact each one of them in order to get your r?sum? into their database. Too often, however, management data is produced which just doesn’t assist the business decision process it may just portray a picture or status – This explains your current position but doesn’t provide any detail on targets (missed or achieved) action plans or what should be done about the problems that the statistic is portraying – too often management data doesn’t actually tell you anything at all – metrics are produced as a set of numbers that require interpreting to make use of, such data is often not geared towards either strategic or operational objectives! For management information to make a difference and support the business decision making process – this mindset must change. An example – say that you were a Procurement Manager with a target to consolidate spend within key commodities – you could have a monthly report that shows you the total number of suppliers transacted with – your data analyst gives you a report that shows you a list of 136 suppliers with their names and addresses – great – first question - what’s it telling you? - you have a target to consolidate spend so your management reports need to support your decision making process rather than just providing a snapshot – going back to our procurement manager – he’d be better off with a report showing him the actual supplier profile vs the targeted supplier profile – throw in some commodity groupings and % weighting of spend per supplier and we’ve got something useful – straight away we can begin to hone in o Can I Ask That Question in a Job Interview? anagement data doesn’t actually tell you anything at all – metrics are produced as a set of numbers that require interpreting to make use of, such data is often not geared towards either strategic or operational objectives! For management information to make a difference and support the business decision making process – this mindset must change.In a job interview, is it ever all right to ask the interviewer why the person previously in the position is no longer there?I recently heard on the radio that a friend of mine resigned her position as president of one of the largest women's organizations in the U.S, citing "irreconcilable differences." When I heard the news, my thoughts went immediately to the day when she told me she accepted the position.A few years ago, we were at the health club where we both worked out. She told me she accepted the position and that she would be moving to Washington D.C. shortly. Since I was familiar with the organization since the early 1980's, I knew that the original An example – say that you were a Procurement Manager with a target to consolidate spend within key commodities – you could have a monthly report that shows you the total number of suppliers transacted with – your data analyst gives you a report that shows you a list of 136 suppliers with their names and addresses – great – first question - what’s it telling you? - you have a target to consolidate spend so your management reports need to support your decision making process rather than just providing a snapshot – going back to our procurement manager – he’d be better off with a report showing him the actual supplier profile vs the targeted supplier profile – throw in some commodity groupings and % weighting of spend per supplier and we’ve got something useful – straight away we can begin to hone in o TQM Procurement Manager with a target to consolidate spend within key commodities – you could have a monthly report that shows you the total number of suppliers transacted with – your data analyst gives you a report that shows you a list of 136 suppliers with their names and addresses – great – first question - what’s it telling you? - you have a target to consolidate spend so your management reports need to support your decision making process rather than just providing a snapshot – going back to our procurement manager – he’d be better off with a report showing him the actual supplier profile vs the targeted supplier profile – throw in some commodity groupings and % weighting of spend per supplier and we’ve got something useful – straight away we can begin to hone in oOne company that has implemented quality and has a had success from it is British Gas. British Gas has a comprehensive business management system in place that encompasses quality management, environmental management and Investors in People. This system is subjected to regular external review by specialist independent assessment bodies as well as internal challenge, providing a framework for continual improvement. All operations employees are regularly assessed for safety and technical competence and improvement actions put in place where appropriate.Total Quality- what it is and what it is not has been debated endlessly by people involved at all levels. Many are still conf Deciphering the Indian Business Space ent reports need to support your decision making process rather than just providing a snapshot – going back to our procurement manager – he’d be better off with a report showing him the actual supplier profile vs the targeted supplier profile – throw in some commodity groupings and % weighting of spend per supplier and we’ve got something useful – straight away we can begin to hone in on the tail end of our supply chain and look at rationalisation options.Managing a Business activity in India is not the easiest of tasks. In fact it is one endeavor where even some of the world’s biggest organizations have failed. The single reason for this is the flawed perceptions most business concerns have about the Indian Business space. The media in a certain way has contributed to these perceptions. There are certain cities in India that seem to have hogged the limelight with the Western press and they include Bangalore and Hyderabad. But remember the realities are not necessarily what you read about, in these media stories.Some of the ‘must know’ realities about India, which can help any Business concern wanting to make an entry, are –L There are a number of tools that you can use to ensure that your management information is produced in support of your business requirements. 1/ Rule 1 – make sure that the information being produced is suitable for the audience that consumes it. Think of your management information needs as a three tiered pyramid – at the bottom sits operational requirements of the workforce – in the second tier partially consolidated requirements of management, at the top tier sit the chief Execs and VP’s who consume fully consolidated reports of the whole company performance. 2/ Ensure that your business objectives are S.M.A.R.T.– (Specific, Measurable, Achievable, Realistic, Time). By having objectives that follow these rules – your management information requirements can be structured accordingly – having objectives that are difficult to define or analyse means it will be a struggle to produce clear information that shows performance and aids decision making. 3/ Ensure that Management Information flows to the right people. All staff tend to have some information requirement – however key management reports need to flow to decision makers, who guided by the data can make changes to the business where required – too often by the time statistics are received by the decision maker it’s too late to make changes. 3/ Quality of Data – It’s essential that any management information produced takes account of the data integrity of the system(s) that
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