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    As engineers and technical professionals we are all trained to be logical and rational and rely on proven facts in making decisions. The approach with engineers is to vigorously apply the blowtorch to any concept which is rather nebulous and stick to solid engineering design practise. However as Margot Cairnes, an Australian leadership strategist recently pointed out: ‘This often means being conventional, boring and underperforming (when creating solutions to difficult problems). In a changing world, creativity is essentia
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    facts in making decisions. The approach with engineers is to vigorously apply the blowtorch to any concept which is rather nebulous and stick to solid engineering design practise. However as Margot Cairnes, an Australian leadership strategist recently pointed out: ‘This often means being conventional, boring and underperforming (when creating solutions to difficult problems). In a changing world, creativity is essentia
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    which is rather nebulous and stick to solid engineering design practise. However as Margot Cairnes, an Australian leadership strategist recently pointed out: ‘This often means being conventional, boring and underperforming (when creating solutions to difficult problems). In a changing world, creativity is essentia
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    ustralian leadership strategist recently pointed out: ‘This often means being conventional, boring and underperforming (when creating solutions to difficult problems). In a changing world, creativity is essentia
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    derperforming (when creating solutions to difficult problems). In a changing world, creativity is essential, not only to keep pace with change but to be at the crest of the wave’.

    I am sure you have been in numerous engineering meetings which grind on and on regarding some trivial but critical design issue. Important, perhaps, in many cases. But we submerge our creativity under this overwhelming conventional but safe engineering thinking. It is staggering how many brilliant and effective products are out there which we

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