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Member You - Fundraising Letter Templates Harm Your Non-Profit's Reputation and Response Rates
Growth of On-line Shopping a Boon to Fundraisers Everywhere
Around this time of year, just about every school, sports team and non-profit organization in our collective communities send their minions out into the neighborhood to hawk candy bars, candles, Christmas wreaths and just about anything else they can get their hands on. All done in an effort to fill the coffers of the group in support of their activities for the coming year. We’ve all probably done this type of product fundraising sometime in our lives. And we’ve all supported the effort of others since it is as noble as it is capit
annot generate sustainable incAround this time of year, just about every school, sports team and non-profit organization in our collective communities send their minions out into the neighborhood to hawk candy bars, candles, Christmas wreaths and just about anything else they can get their hands on. All done in an effort to fill the coffers of the group in support of their activities for the coming year. We’ve all probably done this type of product fundraising sometime in our lives. And we’ve all supported the effort of others since it is as noble as it is capit
What Is Our Aim? Victory, Victory at all Costs!
Winston Churchill’s Famous War Cry Is Fully Applicable for Today’s EntrepreneursArguably, the courage and moral leadership provided to the western world by Winston Churchill was the key instrument essential to keeping World War II from ending early, and ever so badly for the cause of freedom. The ability to use words as a tool for effecting an outcome was never so vividly displayed, before or since. A demoralized and near beaten people took heart, did not quit in the face of overwhelming losses and turned an imminent route into ultimate vict
Fundraising letter templates are a mistake. They
insult donors. They mislead fundraisers. And they
don’t work. You cannot generate sustainable incoWinston Churchill’s Famous War Cry Is Fully Applicable for Today’s EntrepreneursArguably, the courage and moral leadership provided to the western world by Winston Churchill was the key instrument essential to keeping World War II from ending early, and ever so badly for the cause of freedom. The ability to use words as a tool for effecting an outcome was never so vividly displayed, before or since. A demoralized and near beaten people took heart, did not quit in the face of overwhelming losses and turned an imminent route into ultimate vict
Affordable Options Exist for Retail Security
Security Mirror, Fake Security Camera, Door Entry Chime lead the list.If you own a retail store, security has to be one of your primary concerns. Retail shoplifting accounts for roughly 10 billion dollars in loss each year in the United States, and employee theft accounts for more than 15 billion in loss each year. Statistics like this can’t be ignored. If you are a retailer experiencing a high rate of theft in your store, there is good news. Affordable options exist to help you buckle down and fight back.There are a few sim
re a mistake. They
insult donors. They mislead fundraisers. And they
don’t work. You cannot generate sustainable incSecurity Mirror, Fake Security Camera, Door Entry Chime lead the list.If you own a retail store, security has to be one of your primary concerns. Retail shoplifting accounts for roughly 10 billion dollars in loss each year in the United States, and employee theft accounts for more than 15 billion in loss each year. Statistics like this can’t be ignored. If you are a retailer experiencing a high rate of theft in your store, there is good news. Affordable options exist to help you buckle down and fight back.There are a few sim
Brand Building For Profit: The Colour Behind the Brand and Why I Wear Red Ties!
Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if winning is your game.She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been playing with an unfair advantage. J
nors. They mislead fundraisers. And they
don’t work. You cannot generate sustainable incColour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if winning is your game.She reports the Washington Redskins, Manchester United and the Welsh rugby team have all been playing with an unfair advantage. J
Want to Brand? Well, Tell a Story!
The Art of Storytelling (eg. 'Branding')A few years ago at a conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman with all the appropriate credentials. At the podium, she said she forgot the notes for her speech and she would tell a story instead.The grey suited crowd shifted in their chairs, glanced left and right at each other. She began by asking for the lights to be turned down and for all of us to cl
And they
don’t work. You cannot generate sustainable incThe Art of Storytelling (eg. 'Branding')A few years ago at a conference for a large, multi-national corporation, I sat and waited for the keynote speaker. She was described in the program as a woman with all the appropriate credentials. At the podium, she said she forgot the notes for her speech and she would tell a story instead.The grey suited crowd shifted in their chairs, glanced left and right at each other. She began by asking for the lights to be turned down and for all of us to cl
Small Business Productivity -How to Take Your Company to the Next Level through Efficient Technology
Small businesses thrive when productivity is maximized. The best way to maximize productivity is through efficient technology. Business success is based on having the right product or service at the right price at the right time and in the right place. Efficient technology for small businesses probably will not create the next great product or service, but it will help you with everything else your company must do to get that product or service to market and to deliver it to the customer.Many small businesses fail because they do not utili
annot generate sustainable income,
build relationships and retain loyal donors by mailing
fill-in-the-blanks letters. Here are some sound
reasons
Small businesses thrive when productivity is maximized. The best way to maximize productivity is through efficient technology. Business success is based on having the right product or service at the right price at the right time and in the right place. Efficient technology for small businesses probably will not create the next great product or service, but it will help you with everything else your company must do to get that product or service to market and to deliver it to the customer.Many small businesses fail because they do not utili
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