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  • Member You - Fundraising Letters - Are You Too Small for Direct Mail Donor Acquisition?

    Realism vs. Optimism in the Business Plan
    The most important function of a business plan is to create interest among investors so that they write a check. In achieving this goal, business plan writers are often challenged by determining the proper level of optimism in their plan. That is, they must create a compelling story to investors while maintaining credibility.Optimism sho
    ct mail as
    S Corporation Forms
    An S corporation is a type of corporation that the IRS recognizes. S corporations follow taxation rules that differ from those that regular corporations follow. A main difference is that S corporations are exempt from double taxation. This is because the owner declares the income a corporation receives in individual tax returns. Corporations ar
    Some non-profit organizations should not use direct mail as
    How To Use Donor Recognition in a Capital Campaign
    Capital campaigns using donor recognition are easy to conduct. In this type of capital campaign, a nonprofit group seeks a pledge of a certain contribution amount and in return, offers to provide a specific type of recognition.Donations of a certain amount are rewarded with graduated levels of recognition. The actual donation could be a
    fit organizations should not use direct mail as
    ROI Re-examined
    Measuring Return on Investment (ROI) is a solid business principle that helps guide corporate decisioning. However for purposes of this blog post I want you to think of ROI as return on imagination, ideas and innovation. It is the return on innovation that will allow companies to maintain their competitive edge and create sustainable growth. Pe
    tions should not use direct mail as
    Fun at the Workplace
    Is the absenteeism rate in your workplace rising constantly? Are tediousness and boredom, the two words which define your office environment? Does every morning appear to be as dull as a Monday morning? Is their a lack of laughter in your office? Once a famous Danish born comedian, Victor Borge said that laughter is the shortest distance betwee
    not use direct mail as
    Business Gift Giving Etiquette
    In general gifts are given in business to promote goodwill and foster good relationships. They are also given to show appreciation. How do you know what is a proper gift?First off, if you are dealing in international trade you should make yourself knowledgeable about the customs of those you would like to gift. For example if you are dea
    ct mail as a way to attract new donors. Is your organizati

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