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How To Turn Your Business Into A Remarkable One! ge Best to brace himself before the davening began but realised, once I’d stopped interrupting her, that the delivery in question was altogether different.What is a Remarkable Business?My definition of a remarkable business is - a business that serves its customers like no other on the planet.The only purpose of any business - whatever the size - is to provide the highest possible service, value and result to every single person that inquires of you, asks advice from you and buys or invest from you.If your business is a remarkable one, your competition will have no chance. Your business WILL be the compelling choice to your customers! You and Your business will be constantly written about, interviewed and publicised.Let me share something by Seth Godin:This is an essay about what it takes to create and sell something remarkable. It is a plea for originality, passion, guts and daring. You can’t be remarkable by following someone else who’s remarkable. One way to figure out a theory is to look at what’s working in the real world and determine what the successes have in common. But what could the Four Seasons and Motel 6 possibly have in common? Or Neiman-Marcus and Wal*Mart? Or Nokia (bringing out new hardware every 30 days or so) and Nintendo (marketing the same Game Boy 14 years in a row)? It’s like trying to drive looking in the rearview mirror. The thing that all these companies have in common is that they have nothing in common. They are outliers. They’re on the fringes. Superfast or superslow. Very exclusive or very cheap. Extremely big or extremely small. The reason it’s so hard to follow the leader is this: The leader is the leader precisely because he did something remarkable. And that remarkable thing is now taken—so it’s no longer remarkable when you decide to do it.” —Seth Godin, Fast Company/02.2003My question to you is, as a small business where do you start? Where do you start turning your business in to a "Remarkable" one?Go back to your Vision Statement (if you have one!). Make it your businesses Primary Purpose to be The rolling barrels were miniature vats containing, of course, all manner of pickles! The local children would swarm around, occasionally helping themselves, waiting to sample this great delicacy. One evening Esther and her siblings rather overindulged and, as the acid took effect, they entertained their newfound guests with a startling display of flatulence. We both laughed long and hard at the thought of it but laughed even louder when she told me that the wind assisted proceedings that night were caused by none other than Brother Bung’s finest. Here, quite unexpectedly, was the living proof of a long lost Heiser family tradition and one very satisfied customer! It was a magical moment in a relationship that didn’t provide too many. Her increasing infirmity stripped her independence and I cautiously suggested she consider a care home, after due consultation with her remaining family. She begged me not to let anyone take her away and I promised I would not. I lied. Within six months, partly through some of my personal connections, she was admitted to a Jewish Care home. Her family did their best to assist, notwithstanding other priorities, but when I visited her there she resembled a refugee, lost, a little ragged and struggling to communicate. Moving house can be traumatic at the best of times but it is especially so when you are 89 and are not quite sure where you’ve moved to. She had her own room and as fine a level of care and support as her circumstances allowed but she was quite unable to coax that wonderful memory and girlish zest back into gear. She said I would probably forget about her once she was ensconced in the residential home. I promised her I would come as regularly as possible. I am afraid I lied once more though this time without aforethought. My wife suddenly became very gravely ill and all my energies and resources were committed towards her and our three young children. Fortunately, my wife recovered but my relationship with Esther did not. I never saw her again. It is remarkable how kismet plays its part. My Heiser hunting has been, for all its frustrations, a fascinating exercise that continues to bewilder and intrigue and I have made some wonderful discoveries along the way. However, my conversations with a neglected old lady gave arguably as much colour, meaning and life to my genealogical enquiry as any other. She represented a tangible connection to another world and those pickling Heisers. Alas, she was living proof too of the gradual disintegration of the wider family construct over the last century. The concept of community is a bit of a moving target these days. There is thus all the more relevance to the social and personal columns in tracking the rise and fall of the individual Jewish experience. Although I am principally motivated by Heiser and related interests, I do not lie at all when I say I keep an e Ten Tips For Making Effective Calls To Your Prospects I never used to make a point of reading the social and personal columns of The Jewish Chronicle. In fact, I didn’t read much of the paper at all but, entering the realm of the lower middle aged, my interest developed in surprising ways. I’m not sure whether I was prodded by a greater sense of my own mortality or whether I simply lost my bearings but I started to read the obituary reviews therein and started to better understand the sheer breadth of the Jewish experience. All kinds of people appeared, some distinguished and well known, others household names only in their own households, and this cast of characters encouraged me to peer inside what is euphemistically described as the hatch, match and dispatch department.Competition in business today is keen and those in business need to seek a competitive edge whenever possible. A strategic approach to making calls to your prospects is one area to gain a competitive advantage. With that in mind, I chose to use some strategic thinking skills to develop a list of ten top tips for making effective calls to your business prospects. Your Strategic Thinking Business Coach offers the following ten tips to increase the effectiveness of calls to your list of prospects.1. Develop a list of general questions that you want answered by your prospect.2. Develop another list of more specialized questions that are tailored to each prospect to gain specific insights you need.3. Identify the person within the prospect organization that is best able to educate and inform you about their organization.4. Be open and admit that you do not know something.5. Ask open-ended questions whenever possible, rather than yes or no questions.6. Encourage the expression of opinions by your prospect.7. Ask for names of others who might be worth talking to about your prospect.8. Always end your call with a “call to action” item, such as an agreement to meet.9. Always follow-up your call with a personalized thank you note.10. Prepare a summary of what you learned and record it for future reference and use. This perverse fascination with the deeds of unknown thousands ran strangely parallel with the deeds of an unknown few. These few were correspondingly difficult to identify as they reflected various antecedents whose origins were often deliberately shrouded in mystery. My genealogical quest has frequently been a tale of runaway vowels and gate crashing consonants, strangled words and stranded journeys. I have visited many worlds, some real and others virtual. My fingers and footsteps have tiptoed around the annexation of Central Europe, the pogroms, the exclusionism, the hope and despair. It is part of the Jewish experience, as is, of course, the gushing enthusiasm that accompanies the arrival of a new member of the community. It is no longer enough for the happy couple to be pleased to announce such an event. The language of the listings represents a sort of hyperbolical heaven these days. We have moved from pleased to delighted to thrilled to ecstatic to including every family member, even those too young or old to know what the fuss is all about. Sooner or later, somebody will internally combust with excitement and, simultaneously, appear in the dispatch column on the other side of the page. Under those unfortunate circumstances, mere sadness will surely be eclipsed by devastation and despond. Amidst all this activity, my research efforts are becalmed. I have suffered neither agony nor ecstasy of late. I knew when I started that I was in for the long haul. That’s just as well. I’m now nine years into this labour of love and I have more unanswered questions than I care to remember. I was somewhat disadvantaged at the very outset by the realisation that, while one or two family members had more than a cursory interest in the subject, nobody actually knew anything. This may sound faintly unbelievable when you consider the endless Jewish diaspora but the truth is that, although one or two lovingly crumpled family trees emerged, the body of factual rather than anecdotal evidence was thin on the ground. I kept reading help guides online and offline that advised me to pin down my grandparents – as if grandparents are actually dashing around – so they could relive their memories and experiences on tape for posterity. I thought this was a great idea if you had any to ask. Alas, mine were all dead and my problem was further compounded by my father and his father being among the youngest of their respective generations. The easy source and flow of familial glue had long since dissipated. When you start at the very bottom, the only way is up. At least, so we’re led to believe. I spent quite some time bumping sideways along the bottom, applying for a sheaf of certificates all united by the Heiser name. It took me ages to sift through them, weeding out the most improbable based on the little I knew. I had mistakenly thought that Heiser was a uniquely Jewish name, a bit like Cohen, Levy or Epstein, but it transpired that it had also been commandeered by our gentile brethren. The frequent appearance of Wilhelmina, Christina, Heinrich et al, even to my untutored eye, hinted that not every Heiser was a member of my clan. Nonetheless, a pattern started to emerge from around 1850 as one Abraham Heiser, abetted by his wife Sarah, fathered child after child after child. Two things struck me about this chain of events. Firstly, I would be spectacularly unlucky if this couple were not Jewish and, secondly, how, in an era of deprivation and harsh living conditions, Mrs H bore and raised so many children to adulthood. Was she blessed with an especially robust constitution or just good fortune? She lost two but eleven survived, one of whom was my greatgrandmother, Julia Heiser. I still have no firm evidence of the birthplace of Abraham Heiser, despite a few tantalising clues. Census returns hinted at his origins in Prussia but here was a man who was content to reveal as little as necessary about his previous life yet to his dying day remained a foreign subject. He arrived in London around 1850 and was recorded in the 1851 census as a bead maker. This was relatively unusual employment for a young man in his position. Mid Victorian London was, of course, replete with an extraordinary array of specialist vendors you’d struggle to find today and the Jewish quarter was no exception. Amidst a plethora of eternal hawkers, pieceworkers and journeymen, some immigrants climbed with halting steps a little further up the social scale. An affordable home and an extended family certainly came in handy but hard graft blended with a little religious faith was the real driver. Abraham quickly assumed a wider patriarchal role and, by the time of the 1861 census, was a father of five, a bead manufacturer and installed at 17 Bell Lane in Spitalfields. This address was to be the family home until Sarah’s death in 1891 and my Heiser tribe certainly made their mark on the immediate area. Abraham graduated from the bead business to become a toy, china and Bohemian glass dealer, possibly from his own front door, and also secretary of the Princelet Street synagogue from 1871. His strong communal and charitable beliefs were imbued in his progeny. Two of his sons, namely Samuel and Solomon, gave conspicuous service as teachers at the Jewish Free School while a number of their siblings, in a quiet and modest way, also contributed to the lifeblood of their respective communities. One such sibling gave an irresistible urgency to my researches. As his father before him, Michael Heiser prospered in an uncommon role. He was the third child of Abraham and Sarah, born in 1856, and married Charlotte Mendes whose father, of Sephardic extraction, ran a successful pickling operation. I have reason to believe from early trade directories that the Mendes family was engaged in salting and curing in the late 18th century. Michael’s involvement in the early 1880s witnessed a shift to accommodate the tastes of the burgeoning Ashkenazi population. Pickles and their cousins have been a fixture of the traditional Jewish spread for as long as I can remember and their consumption over this particular period simply exploded. Based in Lawn House Yard, Stepney, and a few other places along the way, Michael evolved a much bigger business and called it Brother Bung. This rather puzzling moniker is redolent of a fraternal backhander but actually depicted a monk holding a jar stopper. I’ve obviously got much to learn about Victorian marketing techniques. However, the business became one of the three leading suppliers of pickles, piccalillis and sauces to the resident Jewish community and I imagined a wealth of material would emerge. I was completely and utterly wrong. There was no material, no ephemera and, for the most part, no interest. I gleaned a few insights on the pickling industry from sources at the Guildhall Library but I was desperately scratching around for something of substance. I then made a remarkable, yet wholly unexpected, breakthrough. I used my brain. It occurred to me, while burrowed in reams of paper, that people of a certain vintage might just have bought and remembered the product. Serendipitously, one of my father’s second cousins, a grandson of Michael and Charlotte, made renewed contact with a family member. This delightful lady, Rosalie Heiser, was the widow of another grandson, confusingly also Michael, who had actually run the business in the post war period. She had some interesting and rather forthright views on the family in general but precious little information about Brother Bung itself. She did have a pencil, festooned with the Brother Bung brand, and a trade publication that extolled the virtues of its innovative pickling processes but it seemed that any vestige of the company had been wantonly discarded or destroyed. Fate then lent me a further hand, in more ways than one. I used to visit an elderly lady each week as a charity volunteer. She was dignified and genteel but her sad eyes suggested a life unfulfilled. I would talk to her, take her for a walk, perhaps out for dinner and generally try to offer her a little company and comfort. She was fifty years older than me and lived in rather scruffy sheltered accommodation, the state of which was exacerbated by her glaucoma, swollen feet and a most debilitating neurological condition that caused her to shake uncontrollably, an untreatable consequence of a hit and run incident a few years previously. The pain of loneliness, however, was even more pronounced and she had plenty to say. She had been a good Jewish girl. She had joined Habonim in her youth, she had been educated and she knew her responsibilities. She inhabited a rather courtly world of position and place, in both a Jewish and secular context, living at home until her forties. Though a working woman, she only achieved real independence once her parents had passed away whereupon she began a relationship with a rather older gentleman whose first wife had died. Her marriage delivered one slightly recalcitrant stepdaughter but the selflessness of her youth was not rewarded. She bore no children of her own and was widowed after a mere eleven years. She led an active life but her circle of friends and family were gradually diminished by distance and disability. Moreover, death overtook many of her contemporaries and, despite a shining spirit, life became a constant struggle. I have to admit that I did not always enjoy our meetings. She became tremendously reliant upon me and I felt unable to meaningfully improve her lot. The underlying tragedy was that she was a member of an extensive and established Jewish family from whom she had largely been cast adrift. She received the odd phone call and letter but I sensed there was an unwitting indifference to her circumstances. It was hugely ironic to me that she could confirm that her own genealogical line was both intact and documented. Indeed, she recalled that a young woman, a member of her very disparate family, had compiled a tree and confirmed her presence within it. I do not know whether her physical isolation was the result of pride, ignorance or disaffection but I do know that it represents a graphic example of the fractured and fractious world we live in today. Oh, just in case you are wondering, her maiden name was Esther Hart – I suspect she features on the tree of a few readers. She retained, however, keen memories of her youth and this is where I picked up some rare nuggets pertaining to my own family history. She vividly remembered preparing for Shabbat dinner after school with her mother and sisters and how her father had a habit of inviting unexpected guests, often travellers, who had no Jewish home to call upon that night. She would close her eyes and relive the vistas of her youth, the seaside, the countryside, the street markets and the Yiddish theatres. I closed my eyes too, drifting off as I imagined these innocent flights of fancy, but came back to earth with a loud and inelegant bump when she casually mentioned the night she’d got pickled. I knew that every Friday afternoon brought a blur of activity with a series of errands and deliveries that, if not undertaken on foot, were frequently accomplished by horse and cart. I must confess I raised an eyebrow when she said they were greeted one day by a pair of huge drays, accompanied by muscular men and rolling barrels, outside their home. I visualised her father slipping down a pint of Courage Best to brace himself before the davening began but realised, once I’d stopped interrupting her, that the delivery in question was altogether different. The rolling barrels were miniature vats containing, of course, all manner of pickles! The local children would swarm around, occasionally helping themselves, waiting to sample this great delicacy. One evening Esther and her siblings rather overindulged and, as the acid took effect, they entertained their newfound guests with a startling display of flatulence. We both laughed long and hard at the thought of it but laughed even louder when she told me that the wind assisted proceedings that night were caused by none other than Brother Bung’s finest. Here, quite unexpectedly, was the living proof of a long lost Heiser family tradition and one very satisfied customer! It was a magical moment in a relationship that didn’t provide too many. Her increasing infirmity stripped her independence and I cautiously suggested she consider a care home, after due consultation with her remaining family. She begged me not to let anyone take her away and I promised I would not. I lied. Within six months, partly through some of my personal connections, she was admitted to a Jewish Care home. Her family did their best to assist, notwithstanding other priorities, but when I visited her there she resembled a refugee, lost, a little ragged and struggling to communicate. Moving house can be traumatic at the best of times but it is especially so when you are 89 and are not quite sure where you’ve moved to. She had her own room and as fine a level of care and support as her circumstances allowed but she was quite unable to coax that wonderful memory and girlish zest back into gear. She said I would probably forget about her once she was ensconced in the residential home. I promised her I would come as regularly as possible. I am afraid I lied once more though this time without aforethought. My wife suddenly became very gravely ill and all my energies and resources were committed towards her and our three young children. Fortunately, my wife recovered but my relationship with Esther did not. I never saw her again. It is remarkable how kismet plays its part. My Heiser hunting has been, for all its frustrations, a fascinating exercise that continues to bewilder and intrigue and I have made some wonderful discoveries along the way. However, my conversations with a neglected old lady gave arguably as much colour, meaning and life to my genealogical enquiry as any other. She represented a tangible connection to another world and those pickling Heisers. Alas, she was living proof too of the gradual disintegration of the wider family construct over the last century. The concept of community is a bit of a moving target these days. There is thus all the more relevance to the social and personal columns in tracking the rise and fall of the individual Jewish experience. Although I am principally motivated by Heiser and related interests, I do not lie at all when I say I keep an ey Reciprocal Link Scams l dead and my problem was further compounded by my father and his father being among the youngest of their respective generations. The easy source and flow of familial glue had long since dissipated.Reciprocal link scams are on the rise. It is no secret that most search engines count the quantity and quality of incoming links to a website when deciding how to rank it. In fact some give weight to the ratio of incoming links versus outbound links. This has lead some webmasters to use some unscrupulous tactics in order to inflate their search engine rankings at the expense of their link partners. FFA Links Pages Free for all (FFA) links pages are worthless and potentially harmful for your incoming link to be on. If a potential partner has a page with no Page Rank and over 30 outbound links be careful about placing your link there. True FFA pages may have hundreds of outbound links on a page all going to a wide variety of irrelevant websites. This will either be worthless in helping your website in the rankings race or it may harm your rankings as some search engines will penalize your website for having a link on an FFA page. If your link is on a partner site that has over 30 outbound links, this may not be a true FFA page, but most likely this page will be disregarded by the search engines. This will not be a good trade either. Your goal is to have quality links pointing to your website. Why give out a quality link from your website if you don't receive one in return. Disconnected Links Pages Disconnected links pages come in three types. The first type is a standalone page that does not link to any other page on the website. Sometimes a Webmaster will isolate the links page by not linking it to any page whatsoever. In the second type, the Webmaster can bury the page by linking it 4 or more levels down from the homepage (robots usually do not crawl this deep) and thus this link page will never be indexed and your link will not count as an inbound link. The third type of disconnected page is a links page with a URL that is different from the domai When you start at the very bottom, the only way is up. At least, so we’re led to believe. I spent quite some time bumping sideways along the bottom, applying for a sheaf of certificates all united by the Heiser name. It took me ages to sift through them, weeding out the most improbable based on the little I knew. I had mistakenly thought that Heiser was a uniquely Jewish name, a bit like Cohen, Levy or Epstein, but it transpired that it had also been commandeered by our gentile brethren. The frequent appearance of Wilhelmina, Christina, Heinrich et al, even to my untutored eye, hinted that not every Heiser was a member of my clan. Nonetheless, a pattern started to emerge from around 1850 as one Abraham Heiser, abetted by his wife Sarah, fathered child after child after child. Two things struck me about this chain of events. Firstly, I would be spectacularly unlucky if this couple were not Jewish and, secondly, how, in an era of deprivation and harsh living conditions, Mrs H bore and raised so many children to adulthood. Was she blessed with an especially robust constitution or just good fortune? She lost two but eleven survived, one of whom was my greatgrandmother, Julia Heiser. I still have no firm evidence of the birthplace of Abraham Heiser, despite a few tantalising clues. Census returns hinted at his origins in Prussia but here was a man who was content to reveal as little as necessary about his previous life yet to his dying day remained a foreign subject. He arrived in London around 1850 and was recorded in the 1851 census as a bead maker. This was relatively unusual employment for a young man in his position. Mid Victorian London was, of course, replete with an extraordinary array of specialist vendors you’d struggle to find today and the Jewish quarter was no exception. Amidst a plethora of eternal hawkers, pieceworkers and journeymen, some immigrants climbed with halting steps a little further up the social scale. An affordable home and an extended family certainly came in handy but hard graft blended with a little religious faith was the real driver. Abraham quickly assumed a wider patriarchal role and, by the time of the 1861 census, was a father of five, a bead manufacturer and installed at 17 Bell Lane in Spitalfields. This address was to be the family home until Sarah’s death in 1891 and my Heiser tribe certainly made their mark on the immediate area. Abraham graduated from the bead business to become a toy, china and Bohemian glass dealer, possibly from his own front door, and also secretary of the Princelet Street synagogue from 1871. His strong communal and charitable beliefs were imbued in his progeny. Two of his sons, namely Samuel and Solomon, gave conspicuous service as teachers at the Jewish Free School while a number of their siblings, in a quiet and modest way, also contributed to the lifeblood of their respective communities. One such sibling gave an irresistible urgency to my researches. As his father before him, Michael Heiser prospered in an uncommon role. He was the third child of Abraham and Sarah, born in 1856, and married Charlotte Mendes whose father, of Sephardic extraction, ran a successful pickling operation. I have reason to believe from early trade directories that the Mendes family was engaged in salting and curing in the late 18th century. Michael’s involvement in the early 1880s witnessed a shift to accommodate the tastes of the burgeoning Ashkenazi population. Pickles and their cousins have been a fixture of the traditional Jewish spread for as long as I can remember and their consumption over this particular period simply exploded. Based in Lawn House Yard, Stepney, and a few other places along the way, Michael evolved a much bigger business and called it Brother Bung. This rather puzzling moniker is redolent of a fraternal backhander but actually depicted a monk holding a jar stopper. I’ve obviously got much to learn about Victorian marketing techniques. However, the business became one of the three leading suppliers of pickles, piccalillis and sauces to the resident Jewish community and I imagined a wealth of material would emerge. I was completely and utterly wrong. There was no material, no ephemera and, for the most part, no interest. I gleaned a few insights on the pickling industry from sources at the Guildhall Library but I was desperately scratching around for something of substance. I then made a remarkable, yet wholly unexpected, breakthrough. I used my brain. It occurred to me, while burrowed in reams of paper, that people of a certain vintage might just have bought and remembered the product. Serendipitously, one of my father’s second cousins, a grandson of Michael and Charlotte, made renewed contact with a family member. This delightful lady, Rosalie Heiser, was the widow of another grandson, confusingly also Michael, who had actually run the business in the post war period. She had some interesting and rather forthright views on the family in general but precious little information about Brother Bung itself. She did have a pencil, festooned with the Brother Bung brand, and a trade publication that extolled the virtues of its innovative pickling processes but it seemed that any vestige of the company had been wantonly discarded or destroyed. Fate then lent me a further hand, in more ways than one. I used to visit an elderly lady each week as a charity volunteer. She was dignified and genteel but her sad eyes suggested a life unfulfilled. I would talk to her, take her for a walk, perhaps out for dinner and generally try to offer her a little company and comfort. She was fifty years older than me and lived in rather scruffy sheltered accommodation, the state of which was exacerbated by her glaucoma, swollen feet and a most debilitating neurological condition that caused her to shake uncontrollably, an untreatable consequence of a hit and run incident a few years previously. The pain of loneliness, however, was even more pronounced and she had plenty to say. She had been a good Jewish girl. She had joined Habonim in her youth, she had been educated and she knew her responsibilities. She inhabited a rather courtly world of position and place, in both a Jewish and secular context, living at home until her forties. Though a working woman, she only achieved real independence once her parents had passed away whereupon she began a relationship with a rather older gentleman whose first wife had died. Her marriage delivered one slightly recalcitrant stepdaughter but the selflessness of her youth was not rewarded. She bore no children of her own and was widowed after a mere eleven years. She led an active life but her circle of friends and family were gradually diminished by distance and disability. Moreover, death overtook many of her contemporaries and, despite a shining spirit, life became a constant struggle. I have to admit that I did not always enjoy our meetings. She became tremendously reliant upon me and I felt unable to meaningfully improve her lot. The underlying tragedy was that she was a member of an extensive and established Jewish family from whom she had largely been cast adrift. She received the odd phone call and letter but I sensed there was an unwitting indifference to her circumstances. It was hugely ironic to me that she could confirm that her own genealogical line was both intact and documented. Indeed, she recalled that a young woman, a member of her very disparate family, had compiled a tree and confirmed her presence within it. I do not know whether her physical isolation was the result of pride, ignorance or disaffection but I do know that it represents a graphic example of the fractured and fractious world we live in today. Oh, just in case you are wondering, her maiden name was Esther Hart – I suspect she features on the tree of a few readers. She retained, however, keen memories of her youth and this is where I picked up some rare nuggets pertaining to my own family history. She vividly remembered preparing for Shabbat dinner after school with her mother and sisters and how her father had a habit of inviting unexpected guests, often travellers, who had no Jewish home to call upon that night. She would close her eyes and relive the vistas of her youth, the seaside, the countryside, the street markets and the Yiddish theatres. I closed my eyes too, drifting off as I imagined these innocent flights of fancy, but came back to earth with a loud and inelegant bump when she casually mentioned the night she’d got pickled. I knew that every Friday afternoon brought a blur of activity with a series of errands and deliveries that, if not undertaken on foot, were frequently accomplished by horse and cart. I must confess I raised an eyebrow when she said they were greeted one day by a pair of huge drays, accompanied by muscular men and rolling barrels, outside their home. I visualised her father slipping down a pint of Courage Best to brace himself before the davening began but realised, once I’d stopped interrupting her, that the delivery in question was altogether different. The rolling barrels were miniature vats containing, of course, all manner of pickles! The local children would swarm around, occasionally helping themselves, waiting to sample this great delicacy. One evening Esther and her siblings rather overindulged and, as the acid took effect, they entertained their newfound guests with a startling display of flatulence. We both laughed long and hard at the thought of it but laughed even louder when she told me that the wind assisted proceedings that night were caused by none other than Brother Bung’s finest. Here, quite unexpectedly, was the living proof of a long lost Heiser family tradition and one very satisfied customer! It was a magical moment in a relationship that didn’t provide too many. Her increasing infirmity stripped her independence and I cautiously suggested she consider a care home, after due consultation with her remaining family. She begged me not to let anyone take her away and I promised I would not. I lied. Within six months, partly through some of my personal connections, she was admitted to a Jewish Care home. Her family did their best to assist, notwithstanding other priorities, but when I visited her there she resembled a refugee, lost, a little ragged and struggling to communicate. Moving house can be traumatic at the best of times but it is especially so when you are 89 and are not quite sure where you’ve moved to. She had her own room and as fine a level of care and support as her circumstances allowed but she was quite unable to coax that wonderful memory and girlish zest back into gear. She said I would probably forget about her once she was ensconced in the residential home. I promised her I would come as regularly as possible. I am afraid I lied once more though this time without aforethought. My wife suddenly became very gravely ill and all my energies and resources were committed towards her and our three young children. Fortunately, my wife recovered but my relationship with Esther did not. I never saw her again. It is remarkable how kismet plays its part. My Heiser hunting has been, for all its frustrations, a fascinating exercise that continues to bewilder and intrigue and I have made some wonderful discoveries along the way. However, my conversations with a neglected old lady gave arguably as much colour, meaning and life to my genealogical enquiry as any other. She represented a tangible connection to another world and those pickling Heisers. Alas, she was living proof too of the gradual disintegration of the wider family construct over the last century. The concept of community is a bit of a moving target these days. There is thus all the more relevance to the social and personal columns in tracking the rise and fall of the individual Jewish experience. Although I am principally motivated by Heiser and related interests, I do not lie at all when I say I keep an e 10 Keys to Copy That Sells! o the lifeblood of their respective communities.Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place. Be reader-centered, not writer-centered. Many ads, brochures, and Web sites we see talk endlessly on and on about how great their products and companies are. Hello? Customer, anyone? Think of your reader thinking, “What’s in it for me?” If you can, talk with some of your current customers and ask them 1) why they chose you, and 2) what they get out of your product or service. TIP: To instantly make your copy more reader-focused, insert the word “you” often. Focus on the benefits — not just the features. The fact that your product or service offers a lot of neat features is great, but what do they DO for your customer? Do they save her time or money? Give her peace of mind? Raise her image to a certain status? Here’s an example: If you go buy a pair of Gucci sunglasses, you’re not just looking for good UV protection. You’re buying the sleek, stylish Gucci look. So that’s what Gucci sells. You don’t see their ads talk about how well made their sunglasses are. Think end results. Now, what does an insurance broker sell? Policies? No — peace of mind. (See? You’ve got it.) Draw them in with a killer headline. The first thing your reader sees can mean the difference between success and failure. Today’s ads are chock full of clever headlines that play on words. They’re cute, but most of them aren’t effective. There are many ways to get attention in a headline, but it’s safest to appeal to your reader’s interests and concerns. And again, remember to make it One such sibling gave an irresistible urgency to my researches. As his father before him, Michael Heiser prospered in an uncommon role. He was the third child of Abraham and Sarah, born in 1856, and married Charlotte Mendes whose father, of Sephardic extraction, ran a successful pickling operation. I have reason to believe from early trade directories that the Mendes family was engaged in salting and curing in the late 18th century. Michael’s involvement in the early 1880s witnessed a shift to accommodate the tastes of the burgeoning Ashkenazi population. Pickles and their cousins have been a fixture of the traditional Jewish spread for as long as I can remember and their consumption over this particular period simply exploded. Based in Lawn House Yard, Stepney, and a few other places along the way, Michael evolved a much bigger business and called it Brother Bung. This rather puzzling moniker is redolent of a fraternal backhander but actually depicted a monk holding a jar stopper. I’ve obviously got much to learn about Victorian marketing techniques. However, the business became one of the three leading suppliers of pickles, piccalillis and sauces to the resident Jewish community and I imagined a wealth of material would emerge. I was completely and utterly wrong. There was no material, no ephemera and, for the most part, no interest. I gleaned a few insights on the pickling industry from sources at the Guildhall Library but I was desperately scratching around for something of substance. I then made a remarkable, yet wholly unexpected, breakthrough. I used my brain. It occurred to me, while burrowed in reams of paper, that people of a certain vintage might just have bought and remembered the product. Serendipitously, one of my father’s second cousins, a grandson of Michael and Charlotte, made renewed contact with a family member. This delightful lady, Rosalie Heiser, was the widow of another grandson, confusingly also Michael, who had actually run the business in the post war period. She had some interesting and rather forthright views on the family in general but precious little information about Brother Bung itself. She did have a pencil, festooned with the Brother Bung brand, and a trade publication that extolled the virtues of its innovative pickling processes but it seemed that any vestige of the company had been wantonly discarded or destroyed. Fate then lent me a further hand, in more ways than one. I used to visit an elderly lady each week as a charity volunteer. She was dignified and genteel but her sad eyes suggested a life unfulfilled. I would talk to her, take her for a walk, perhaps out for dinner and generally try to offer her a little company and comfort. She was fifty years older than me and lived in rather scruffy sheltered accommodation, the state of which was exacerbated by her glaucoma, swollen feet and a most debilitating neurological condition that caused her to shake uncontrollably, an untreatable consequence of a hit and run incident a few years previously. The pain of loneliness, however, was even more pronounced and she had plenty to say. She had been a good Jewish girl. She had joined Habonim in her youth, she had been educated and she knew her responsibilities. She inhabited a rather courtly world of position and place, in both a Jewish and secular context, living at home until her forties. Though a working woman, she only achieved real independence once her parents had passed away whereupon she began a relationship with a rather older gentleman whose first wife had died. Her marriage delivered one slightly recalcitrant stepdaughter but the selflessness of her youth was not rewarded. She bore no children of her own and was widowed after a mere eleven years. She led an active life but her circle of friends and family were gradually diminished by distance and disability. Moreover, death overtook many of her contemporaries and, despite a shining spirit, life became a constant struggle. I have to admit that I did not always enjoy our meetings. She became tremendously reliant upon me and I felt unable to meaningfully improve her lot. The underlying tragedy was that she was a member of an extensive and established Jewish family from whom she had largely been cast adrift. She received the odd phone call and letter but I sensed there was an unwitting indifference to her circumstances. It was hugely ironic to me that she could confirm that her own genealogical line was both intact and documented. Indeed, she recalled that a young woman, a member of her very disparate family, had compiled a tree and confirmed her presence within it. I do not know whether her physical isolation was the result of pride, ignorance or disaffection but I do know that it represents a graphic example of the fractured and fractious world we live in today. Oh, just in case you are wondering, her maiden name was Esther Hart – I suspect she features on the tree of a few readers. She retained, however, keen memories of her youth and this is where I picked up some rare nuggets pertaining to my own family history. She vividly remembered preparing for Shabbat dinner after school with her mother and sisters and how her father had a habit of inviting unexpected guests, often travellers, who had no Jewish home to call upon that night. She would close her eyes and relive the vistas of her youth, the seaside, the countryside, the street markets and the Yiddish theatres. I closed my eyes too, drifting off as I imagined these innocent flights of fancy, but came back to earth with a loud and inelegant bump when she casually mentioned the night she’d got pickled. I knew that every Friday afternoon brought a blur of activity with a series of errands and deliveries that, if not undertaken on foot, were frequently accomplished by horse and cart. I must confess I raised an eyebrow when she said they were greeted one day by a pair of huge drays, accompanied by muscular men and rolling barrels, outside their home. I visualised her father slipping down a pint of Courage Best to brace himself before the davening began but realised, once I’d stopped interrupting her, that the delivery in question was altogether different. The rolling barrels were miniature vats containing, of course, all manner of pickles! The local children would swarm around, occasionally helping themselves, waiting to sample this great delicacy. One evening Esther and her siblings rather overindulged and, as the acid took effect, they entertained their newfound guests with a startling display of flatulence. We both laughed long and hard at the thought of it but laughed even louder when she told me that the wind assisted proceedings that night were caused by none other than Brother Bung’s finest. Here, quite unexpectedly, was the living proof of a long lost Heiser family tradition and one very satisfied customer! It was a magical moment in a relationship that didn’t provide too many. Her increasing infirmity stripped her independence and I cautiously suggested she consider a care home, after due consultation with her remaining family. She begged me not to let anyone take her away and I promised I would not. I lied. Within six months, partly through some of my personal connections, she was admitted to a Jewish Care home. Her family did their best to assist, notwithstanding other priorities, but when I visited her there she resembled a refugee, lost, a little ragged and struggling to communicate. Moving house can be traumatic at the best of times but it is especially so when you are 89 and are not quite sure where you’ve moved to. She had her own room and as fine a level of care and support as her circumstances allowed but she was quite unable to coax that wonderful memory and girlish zest back into gear. She said I would probably forget about her once she was ensconced in the residential home. I promised her I would come as regularly as possible. I am afraid I lied once more though this time without aforethought. My wife suddenly became very gravely ill and all my energies and resources were committed towards her and our three young children. Fortunately, my wife recovered but my relationship with Esther did not. I never saw her again. It is remarkable how kismet plays its part. My Heiser hunting has been, for all its frustrations, a fascinating exercise that continues to bewilder and intrigue and I have made some wonderful discoveries along the way. However, my conversations with a neglected old lady gave arguably as much colour, meaning and life to my genealogical enquiry as any other. She represented a tangible connection to another world and those pickling Heisers. Alas, she was living proof too of the gradual disintegration of the wider family construct over the last century. The concept of community is a bit of a moving target these days. There is thus all the more relevance to the social and personal columns in tracking the rise and fall of the individual Jewish experience. Although I am principally motivated by Heiser and related interests, I do not lie at all when I say I keep an e Realtors Realtors Access To MLS And How It Helps You run incident a few years previously. The pain of loneliness, however, was even more pronounced and she had plenty to say. She had been a good Jewish girl. She had joined Habonim in her youth, she had been educated and she knew her responsibilities. She inhabited a rather courtly world of position and place, in both a Jewish and secular context, living at home until her forties. Though a working woman, she only achieved real independence once her parents had passed away whereupon she began a relationship with a rather older gentleman whose first wife had died. Her marriage delivered one slightly recalcitrant stepdaughter but the selflessness of her youth was not rewarded. She bore no children of her own and was widowed after a mere eleven years. She led an active life but her circle of friends and family were gradually diminished by distance and disability. Moreover, death overtook many of her contemporaries and, despite a shining spirit, life became a constant struggle.Realtors pay a great deal of money to have full access to MLS and its listings; this is how that service through a realtor will help you. Listings of homes are most commonly listed through MLS more so than any other listing service for single-family residences and commercial real estate.What is MLS? Good question. The MLS listing service is the multiple listing services for the real estate world, both commercial and single-family dwellings. The MLS is listed both as a statewide and nationwide listing service. Through the Board of Realtors in every area, the realtors and agents have the opportunity to sign up for the access of the MLS listing services.The MLS service contains all the information about each property listing. MLS is a convenient way to view this information, including pictures, measurements, maps and much more. The realtors that register for this service pay annual dues, and additional fees. This does not only include the listings on MLS, it also pays for the evolution of MLS.Originally this data of houses was on paper, and the realtor would have to research through the books to get the information. Now days with computers and the internet, the MLS service has increased productivity and getting the best deal exponentially.The realtors have this access that provides a higher level of detailed information about the listings, where the standard visitor only gets basic information. To list with MLS, it is around $400 and to use the MLS as a realtor it is about $1000.Realtors submit and join with their local, state, and national Board of Realtors. With this joining, the MLS listings will usually include the MLS sign up. MLS listings have roughly 99% of all the homes available in any given area, therefore with the realtor being signed up with the Board of realtors, and the MLS they are able to offer you a wider variety of services, listings and options.With all that realtors have t I have to admit that I did not always enjoy our meetings. She became tremendously reliant upon me and I felt unable to meaningfully improve her lot. The underlying tragedy was that she was a member of an extensive and established Jewish family from whom she had largely been cast adrift. She received the odd phone call and letter but I sensed there was an unwitting indifference to her circumstances. It was hugely ironic to me that she could confirm that her own genealogical line was both intact and documented. Indeed, she recalled that a young woman, a member of her very disparate family, had compiled a tree and confirmed her presence within it. I do not know whether her physical isolation was the result of pride, ignorance or disaffection but I do know that it represents a graphic example of the fractured and fractious world we live in today. Oh, just in case you are wondering, her maiden name was Esther Hart – I suspect she features on the tree of a few readers. She retained, however, keen memories of her youth and this is where I picked up some rare nuggets pertaining to my own family history. She vividly remembered preparing for Shabbat dinner after school with her mother and sisters and how her father had a habit of inviting unexpected guests, often travellers, who had no Jewish home to call upon that night. She would close her eyes and relive the vistas of her youth, the seaside, the countryside, the street markets and the Yiddish theatres. I closed my eyes too, drifting off as I imagined these innocent flights of fancy, but came back to earth with a loud and inelegant bump when she casually mentioned the night she’d got pickled. I knew that every Friday afternoon brought a blur of activity with a series of errands and deliveries that, if not undertaken on foot, were frequently accomplished by horse and cart. I must confess I raised an eyebrow when she said they were greeted one day by a pair of huge drays, accompanied by muscular men and rolling barrels, outside their home. I visualised her father slipping down a pint of Courage Best to brace himself before the davening began but realised, once I’d stopped interrupting her, that the delivery in question was altogether different. The rolling barrels were miniature vats containing, of course, all manner of pickles! The local children would swarm around, occasionally helping themselves, waiting to sample this great delicacy. One evening Esther and her siblings rather overindulged and, as the acid took effect, they entertained their newfound guests with a startling display of flatulence. We both laughed long and hard at the thought of it but laughed even louder when she told me that the wind assisted proceedings that night were caused by none other than Brother Bung’s finest. Here, quite unexpectedly, was the living proof of a long lost Heiser family tradition and one very satisfied customer! It was a magical moment in a relationship that didn’t provide too many. Her increasing infirmity stripped her independence and I cautiously suggested she consider a care home, after due consultation with her remaining family. She begged me not to let anyone take her away and I promised I would not. I lied. Within six months, partly through some of my personal connections, she was admitted to a Jewish Care home. Her family did their best to assist, notwithstanding other priorities, but when I visited her there she resembled a refugee, lost, a little ragged and struggling to communicate. Moving house can be traumatic at the best of times but it is especially so when you are 89 and are not quite sure where you’ve moved to. She had her own room and as fine a level of care and support as her circumstances allowed but she was quite unable to coax that wonderful memory and girlish zest back into gear. She said I would probably forget about her once she was ensconced in the residential home. I promised her I would come as regularly as possible. I am afraid I lied once more though this time without aforethought. My wife suddenly became very gravely ill and all my energies and resources were committed towards her and our three young children. Fortunately, my wife recovered but my relationship with Esther did not. I never saw her again. It is remarkable how kismet plays its part. My Heiser hunting has been, for all its frustrations, a fascinating exercise that continues to bewilder and intrigue and I have made some wonderful discoveries along the way. However, my conversations with a neglected old lady gave arguably as much colour, meaning and life to my genealogical enquiry as any other. She represented a tangible connection to another world and those pickling Heisers. Alas, she was living proof too of the gradual disintegration of the wider family construct over the last century. The concept of community is a bit of a moving target these days. There is thus all the more relevance to the social and personal columns in tracking the rise and fall of the individual Jewish experience. Although I am principally motivated by Heiser and related interests, I do not lie at all when I say I keep an e Three Reasons for a Win Win Philosophy in Real Estate Investing ge Best to brace himself before the davening began but realised, once I’d stopped interrupting her, that the delivery in question was altogether different.Most people tend to take the all benefits are mine approach when they do real estate investment negotiations. However, it is submitted that a win win approach would take you further and help you close more deals than if you adopted a one sided benefits negotiating stance. This article will highlight three reasons why you should adopt a win win negotiating stance in real estate investment negotiations.Firstly, you can get more referrals both in terms of deals when you are known in the industry as a win win real estate investor. By now aiming for one sided deals in real estate investment, you are therefore seen by the real estate brokers as a fair and serious real estate investor and when they spot a good deal, guess who they will be telling first. If you are into commercial real estate investment property, the previous owner may also tell his other property owner friends to consider selling to you if they should ever want to sell. Thus you get more goodwill by adopting a more win win negotiation stance and more referrals.Secondly, like the famous saying by Zig Ziggler when you help people get what they want you get what you want. Spend some time in your real investment prospecting for your next property finding out what exactly the seller wants from the sale. Some real estate owners may want immediate cash, others may want to stay there and rent it back from you. Thus if you meet their needs, they are more likely than not to sell the real estate to you. You may end up with a better deal than what you had anticipated from the resultant good will from this transaction.Thirdly, adopting a win win negotiating stance helps you learn and understand people better. By adopting a win win strategy you naturally spend more time listening to your tenants and sellers and will learn more about what they need and want and provide it for them. Imagine learning about what a commercial factory owner would need and bei The rolling barrels were miniature vats containing, of course, all manner of pickles! The local children would swarm around, occasionally helping themselves, waiting to sample this great delicacy. One evening Esther and her siblings rather overindulged and, as the acid took effect, they entertained their newfound guests with a startling display of flatulence. We both laughed long and hard at the thought of it but laughed even louder when she told me that the wind assisted proceedings that night were caused by none other than Brother Bung’s finest. Here, quite unexpectedly, was the living proof of a long lost Heiser family tradition and one very satisfied customer! It was a magical moment in a relationship that didn’t provide too many. Her increasing infirmity stripped her independence and I cautiously suggested she consider a care home, after due consultation with her remaining family. She begged me not to let anyone take her away and I promised I would not. I lied. Within six months, partly through some of my personal connections, she was admitted to a Jewish Care home. Her family did their best to assist, notwithstanding other priorities, but when I visited her there she resembled a refugee, lost, a little ragged and struggling to communicate. Moving house can be traumatic at the best of times but it is especially so when you are 89 and are not quite sure where you’ve moved to. She had her own room and as fine a level of care and support as her circumstances allowed but she was quite unable to coax that wonderful memory and girlish zest back into gear. She said I would probably forget about her once she was ensconced in the residential home. I promised her I would come as regularly as possible. I am afraid I lied once more though this time without aforethought. My wife suddenly became very gravely ill and all my energies and resources were committed towards her and our three young children. Fortunately, my wife recovered but my relationship with Esther did not. I never saw her again. It is remarkable how kismet plays its part. My Heiser hunting has been, for all its frustrations, a fascinating exercise that continues to bewilder and intrigue and I have made some wonderful discoveries along the way. However, my conversations with a neglected old lady gave arguably as much colour, meaning and life to my genealogical enquiry as any other. She represented a tangible connection to another world and those pickling Heisers. Alas, she was living proof too of the gradual disintegration of the wider family construct over the last century. The concept of community is a bit of a moving target these days. There is thus all the more relevance to the social and personal columns in tracking the rise and fall of the individual Jewish experience. Although I am principally motivated by Heiser and related interests, I do not lie at all when I say I keep an eye out in each issue of The Jewish Chronicle for a mention of Esther, albeit not under births or marriages. For all I know, she may have passed away already but, dead or alive, I remember her fondly. It was difficult not to be charmed by a near nonagenarian who still glowingly referred to her parents as mummy and daddy and reflected so happily upon the day Brother Bung came knocking!
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