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    results of this latest study were compared to results from the same study undertaken two years ago.

    In the 122 page comprehensive report, the 3 competitor

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    A comprehensive study of 2000 consumers who shopped and made purchases from Home Depot, Lowes and Menards Big Box stores in 2006 has just been completed by Minneapolis, Minnesota based building materials research firm Market Resource Associates, Inc. (MRA)

    Consumer respondents had to shop in at least 2 of the chains to qualify for participation and were not paid anything for their cooperation. The out-bound telephone protocol was administered to 56 markets within the 48 contiguous United States between July and October of 2006. The markets and resulting quotas were selected based upon housing activity in 2005. Further, the results of this latest study were compared to results from the same study undertaken two years ago.

    In the 122 page comprehensive report, the 3 competitors

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    eapolis, Minnesota based building materials research firm Market Resource Associates, Inc. (MRA)

    Consumer respondents had to shop in at least 2 of the chains to qualify for participation and were not paid anything for their cooperation. The out-bound telephone protocol was administered to 56 markets within the 48 contiguous United States between July and October of 2006. The markets and resulting quotas were selected based upon housing activity in 2005. Further, the results of this latest study were compared to results from the same study undertaken two years ago.

    In the 122 page comprehensive report, the 3 competitor

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    ins to qualify for participation and were not paid anything for their cooperation. The out-bound telephone protocol was administered to 56 markets within the 48 contiguous United States between July and October of 2006. The markets and resulting quotas were selected based upon housing activity in 2005. Further, the results of this latest study were compared to results from the same study undertaken two years ago.

    In the 122 page comprehensive report, the 3 competitor

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    8 contiguous United States between July and October of 2006. The markets and resulting quotas were selected based upon housing activity in 2005. Further, the results of this latest study were compared to results from the same study undertaken two years ago.

    In the 122 page comprehensive report, the 3 competitor

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    results of this latest study were compared to results from the same study undertaken two years ago.

    In the 122 page comprehensive report, the 3 competitors are rated on 29 different product categories to determine which types of consumers shop for which types of materials at which chains. The 3 chains are also rated against 11 very specific attitudinal criteria. These criteria include but are not limited to:

    „« The store is the absolute best value for my money
    „« The store is the place I get the most useful help when I need it
    „« The store values me as a customer

    Also studied was?K which chains do consumers enter and in which do they actually purchase? In this regard, Home Depot has slipped; Lowes and Menards have improved over the previous study. In fact, Me

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