Lead Generation Isn't About Getting the MOST People, It's About Getting the Most Qualified People
Something I’ve seen over and over is that many of my clients originally believed that marketing and lead generation is supposed to bring “as many people through the door” as possible. It isn’t. It is about “getting the most qualified people through the door.”I’ve developed a rule of thumb in my business consulting that has helped me identify one of the big problems my clients frequently have. The rule goes this way:If there are two different groups responsible for lead generation and sales, and if marketing success (advertising, lead generation) seems extraordinarily high, while th

The Difference Between Soy and Paraffin Candles
Have you ever wondered what was in the candles you burn? What about , why some candles cost more than others? Believe me there is a big difference between paraffin and soy candles. You can get candles at just about any store now a days, Wal-Mart, dollar tree, even gas stations, but did you know that those candles are made from petroleum products? Yep, the same thing we put in our cars. Have you bought candles that only burn down the middle, leaving half of the wax on the sidesWhat about all the black soot that gets on the sides of the jars.Did you know that the soot you see on the jar, is also getting on yo

Sharpe Ratio
The Sharpe Ratio is a formula used to measure risk/return. The ratio describes the amount of extra return received for the extra volatility of a more risky asset. The higher the Sharpe Ratio, the greater returns are for each unit of risk. The Sharpe Ratio is calculated by subtracting the risk free rate or return from the return of the portfolio and then dividing by the portfolio's standard deviation. By using the Sharpe Ratio, investors can theoretically compare risk adjusted returns of investments or portfolios that have different returns and risk levels. The higher the ratio is the better.Formulaer page. This is just a small service he does for Yours Truly.

Then, when paying for this service, the fax man usually says with an impish grin, "When are you going to get a fax machine of your own?"

I always flash a smile back at him, but if he knew the thoughts in my head, he would charge me more per page. Silence truly is golden, especially for the person exercising the virtue.

Actually, I don't trust machines. I know a mind somewhere is controlling all of these machines — a menacing, mischievous mind dedicated to the simple task of messing up my life.

When I eventually break down and buy a fax machine someone will invent something to replace it and I'll have another antique on my hands to put alongside of my Underwood typewriter and boxes of 8-track tapes.

This notwithstanding, I ended up buying a fax machine several weeks ago. I didn't want to, but I had no choice in the matter.

My printer finally went the way of all printers. I hated to see it go. The left side was cracked where Noah, the original owner, dropped it. For years, it served me quite well. My next printer will have a big ink cartridge to fill.

I hate buying replacement equipment. Rarely is the new any better than the old, just more expensive, not to mention complicated. But, necessity is the stepmother of all complications in life, and I set out to buy a new printer.

I resolutely did not want to buy a fax machine. Under no circumstance did I want to buy a fax machine. Therefore, I ended up buying a fax machine.

It is impossible to buy a printer anymore. In order to buy a printer you must buy a machine that prints/copies/scans/faxes. I think it's a pretty sneaky way to get me to buy a fax machine. Someone "out there" is set on me owning a fax machine even though I don't want to own one.

This new machine does everything but vacuum the interior of my car. But it was the cheapest machine I could find.

I bought the machine but determined not to use the fax part. After all, somebody has to stand up for what they believe. Not everybody should succumb to the latest trend.

I was doing fine until ending up in the hospital. When I got out, I needed to fax a document to the hospital. Now I faced a taxing dilemma.

Do I go to the office store and fax my document, or do I try out my new printer/copier/scanner/fax machine?

Precedence finally gave way to convenience. I took my document to my new machine and figured out how to fax it to the hospital.

Not being confident in my technical knowledge, I called the hospital office to check on the faxed document. Much to my surprise the person on the other end said in a very cheery voice, "Ye

and I'll have another antique on my hands to put alongside of my Underwood typewriter and boxes of 8-track tapes.

This notwithstanding, I ended up buying a fax machine several weeks ago. I didn't want to, but I had no choice in the matter.

My printer finally went the way of all printers. I hated to see it go. The left side was cracked where Noah, the original owner, dropped it. For years, it served me quite well. My next printer will have a big ink cartridge to fill.

I hate buying replacement equipment. Rarely is the new any better than the old, just more expensive, not to mention complicated. But, necessity is the stepmother of all complications in life, and I set out to buy a new printer.

I resolutely did not want to buy a fax machine. Under no circumstance did I want to buy a fax machine. Therefore, I ended up buying a fax machine.

It is impossible to buy a printer anymore. In order to buy a printer you must buy a machine that prints/copies/scans/faxes. I think it's a pretty sneaky way to get me to buy a fax machine. Someone "out there" is set on me owning a fax machine even though I don't want to own one.

This new machine does everything but vacuum the interior of my car. But it was the cheapest machine I could find.

I bought the machine but determined not to use the fax part. After all, somebody has to stand up for what they believe. Not everybody should succumb to the latest trend.

I was doing fine until ending up in the hospital. When I got out, I needed to fax a document to the hospital. Now I faced a taxing dilemma.

Do I go to the office store and fax my document, or do I try out my new printer/copier/scanner/fax machine?

Precedence finally gave way to convenience. I took my document to my new machine and figured out how to fax it to the hospital.

Not being confident in my technical knowledge, I called the hospital office to check on the faxed document. Much to my surprise the person on the other end said in a very cheery voice, "Ye

, and I set out to buy a new printer.

I resolutely did not want to buy a fax machine. Under no circumstance did I want to buy a fax machine. Therefore, I ended up buying a fax machine.

It is impossible to buy a printer anymore. In order to buy a printer you must buy a machine that prints/copies/scans/faxes. I think it's a pretty sneaky way to get me to buy a fax machine. Someone "out there" is set on me owning a fax machine even though I don't want to own one.

This new machine does everything but vacuum the interior of my car. But it was the cheapest machine I could find.

I bought the machine but determined not to use the fax part. After all, somebody has to stand up for what they believe. Not everybody should succumb to the latest trend.

I was doing fine until ending up in the hospital. When I got out, I needed to fax a document to the hospital. Now I faced a taxing dilemma.

Do I go to the office store and fax my document, or do I try out my new printer/copier/scanner/fax machine?

Precedence finally gave way to convenience. I took my document to my new machine and figured out how to fax it to the hospital.

Not being confident in my technical knowledge, I called the hospital office to check on the faxed document. Much to my surprise the person on the other end said in a very cheery voice, "Ye

dy has to stand up for what they believe. Not everybody should succumb to the latest trend.

I was doing fine until ending up in the hospital. When I got out, I needed to fax a document to the hospital. Now I faced a taxing dilemma.

Do I go to the office store and fax my document, or do I try out my new printer/copier/scanner/fax machine?

Precedence finally gave way to convenience. I took my document to my new machine and figured out how to fax it to the hospital.

Not being confident in my technical knowledge, I called the hospital office to check on the faxed document. Much to my surprise the person on the other end said in a very cheery voice, "Yes, I have the faxed document right here in my hand."

I must admit, although I hate doing so, faxing from my house was much easier than going to the office store.

I now knew how to fax a document anywhere in the world, but I had nothing to fax to anyone in the world. I just stood there looking at my machine trying to think of something to fax.

Even though I knew how to fax a document, I still did not know how to receive a fax.

Several days ago, a friend called and said he had a document he wanted me to have right away. He then asked the ominous question, "Do you have a fax machine?"

I began to say no, but hesitated and confessed I had a fax machine but did not know how to receive faxes. It was humiliating to make such a confession, but it was true.

"It's simple," he said, "hang up the phone and I'll dial again and let the machines talk to one another."

This caused no small discomfort. To think these machines are talking to one another behind my back is most disturbing. What are they saying about me behind my back?

Now that I come to think about it, I have heard sounds similar to snickering coming from the general direction of my printer/scanner/copier/fax machine. I don't mind Big Brother watching over me, but I do mind some machine making jokes with other machines about me.

When it comes to "new things," God is the master. This is what He promises to do for us. "Therefore if any man be in Christ, he is a new creature: old things are passed away; behold, all things are become new." (2 Corinthians 5:17 KJV.)

Put that in your printer and fax it.