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    Branding and Business Identity - Image is Everything!
    Underestimating the importance of image is a common marketing mistake. When we talk about image in business, it encompasses a broad spectrum. We’re talking about overall image of storefront; interior design, marketing materials, website and even your people, (staff members). All of these elements determine how your business is perceived. They also tie in with your overall brand and help people decide if they will do business with you, or not.The heart of your business identity is your logo. It represents who you are and what yo
    .

    We've built a solid reputation with customers and suppliers. Consistent customer satisfaction and referrals have fueled our progress. However, this did not happen overnight. Blair and I spent countless hours sharing ideas to create referral programs, satisfaction surveys, maintenance standards, and customer communications that reinforce our value proposition.

    United you stand. Establish common understanding and decision making processes to ensure consistent messaging throughout the business and clear vision for the future. Business philosophies need to be consistently aligned and remain so as the business grows.

    Since 1977, we've made it easy for ou

    Feng Shui Office
    Things to take into account at the time to look for feng shui office harmony.At the time to look for feng shui office harmony, there are many important things to consider and to use in order to achieve your search for harmony goal. Through this article we will provide you with some of the most important feng shui office evaluation techniques.The main thing to have into account, according not only to feng shui office tips but to feng shui in general, is the energy flow within the place. This energy, called chi, should be
    When I met my husband Blair Osborn in 1975, I had no idea that our chance encounter would fuel a 30-year partnership in life and business.

    As marriage and business partners, we understand that stress, aches, pains, and other consequences of busy lives give us all pause to seek more relaxation and rejuvenation in our lives. Making time for both is essential for us and the customers we are committed to serve.

    Through countless ups and downs over the years, there are several skills vital to the smooth functioning of any partnership. In no other endeavor is it more important to understand and master these skills than in a business relationship with your spouse. To follow are our hard won lessons that will serve others seeking to get into business with a marriage partner without sinking either the marriage or the business in the process.

    Commitment is the cornerstone. When Blair and I started our business, most people thought we were crazy. Still, we remained committed to our mission and vowed to stay with it. We quickly discovered that running a business required knowledge and resources we hadn’t yet acquired. We were generalists on a straight up learning curve to acquire instant expertise in everything.

    Our success also required a large amount of start-up capital. Acquiring these funds was risky and stressful. Other obstacles like emerging competition could have easily prompted us to throw in the towel, yet our commitment kept us afloat. Woody Allen once quipped that 80% of success is just showing up. Blair and I always show up, and that continues to make the difference, no matter what the circumstances.

    Trust combats conflict. When two are reliant upon each other for personal fulfillment and professional success, trust is vital. We vow to tell the truth and hold nothing back. Trust is attained when the ground rules are spelled out, especially the guidelines about how to deal with disagreement. Lack of a clear goal or agreed upon process causes undercurrents of confusion and eventually separation.

    Speak and listen carefully. It is crucial to be clear about intentions. This is the case for both a loving and supportive relationship and a prosperous business partnership. And having both takes focus and intention. It is also important to communicate about the things that matter – good or bad.

    Sharing and flexibility are key. Both must extend beyond themselves to consider the well being of the other and the shared goals of the partnership and the company. The partnership must adjust to honor the changing desires and circumstances of each. When one has an idea, share it with the other to gain insight, perspective, and support.

    We've built a solid reputation with customers and suppliers. Consistent customer satisfaction and referrals have fueled our progress. However, this did not happen overnight. Blair and I spent countless hours sharing ideas to create referral programs, satisfaction surveys, maintenance standards, and customer communications that reinforce our value proposition.

    United you stand. Establish common understanding and decision making processes to ensure consistent messaging throughout the business and clear vision for the future. Business philosophies need to be consistently aligned and remain so as the business grows.

    Since 1977, we've made it easy for our

    5 Good Reasons to Get Out of a Career You Hate
    A lot of people don’t enjoy their work. A lot of people come to hate what they do for a living. I used to be one of them, and left it way too late to get out of what I was doing. I was off sick with stress and on a cocktail of anti-depressants when I was made redundant and hit rock bottom.I had to build myself back up piece by piece, and it was only then that I found that I could do what I really wanted to do. I don’t regret what happened because it woke me up and brought me to where I am now, but I know that I could have m
    o follow are our hard won lessons that will serve others seeking to get into business with a marriage partner without sinking either the marriage or the business in the process.

    Commitment is the cornerstone. When Blair and I started our business, most people thought we were crazy. Still, we remained committed to our mission and vowed to stay with it. We quickly discovered that running a business required knowledge and resources we hadn’t yet acquired. We were generalists on a straight up learning curve to acquire instant expertise in everything.

    Our success also required a large amount of start-up capital. Acquiring these funds was risky and stressful. Other obstacles like emerging competition could have easily prompted us to throw in the towel, yet our commitment kept us afloat. Woody Allen once quipped that 80% of success is just showing up. Blair and I always show up, and that continues to make the difference, no matter what the circumstances.

    Trust combats conflict. When two are reliant upon each other for personal fulfillment and professional success, trust is vital. We vow to tell the truth and hold nothing back. Trust is attained when the ground rules are spelled out, especially the guidelines about how to deal with disagreement. Lack of a clear goal or agreed upon process causes undercurrents of confusion and eventually separation.

    Speak and listen carefully. It is crucial to be clear about intentions. This is the case for both a loving and supportive relationship and a prosperous business partnership. And having both takes focus and intention. It is also important to communicate about the things that matter – good or bad.

    Sharing and flexibility are key. Both must extend beyond themselves to consider the well being of the other and the shared goals of the partnership and the company. The partnership must adjust to honor the changing desires and circumstances of each. When one has an idea, share it with the other to gain insight, perspective, and support.

    We've built a solid reputation with customers and suppliers. Consistent customer satisfaction and referrals have fueled our progress. However, this did not happen overnight. Blair and I spent countless hours sharing ideas to create referral programs, satisfaction surveys, maintenance standards, and customer communications that reinforce our value proposition.

    United you stand. Establish common understanding and decision making processes to ensure consistent messaging throughout the business and clear vision for the future. Business philosophies need to be consistently aligned and remain so as the business grows.

    Since 1977, we've made it easy for ou

    How To Choose The Best Safety Boots To Protect Your Feet
    There are over 100,000 work related foot injuries in the United States every year. These types of injuries are all too common and in many cases are the result if improper footwear. Our feet take enough stress already just from normal daily activity it only makes sense that if we work in a hazardous job that we need to wear protective work boots or shoes.If you are in an industry such as construction or petrochemical plants where there are numerous hazards that can befall your feet it is even more crucial that you choose work bo
    her obstacles like emerging competition could have easily prompted us to throw in the towel, yet our commitment kept us afloat. Woody Allen once quipped that 80% of success is just showing up. Blair and I always show up, and that continues to make the difference, no matter what the circumstances.

    Trust combats conflict. When two are reliant upon each other for personal fulfillment and professional success, trust is vital. We vow to tell the truth and hold nothing back. Trust is attained when the ground rules are spelled out, especially the guidelines about how to deal with disagreement. Lack of a clear goal or agreed upon process causes undercurrents of confusion and eventually separation.

    Speak and listen carefully. It is crucial to be clear about intentions. This is the case for both a loving and supportive relationship and a prosperous business partnership. And having both takes focus and intention. It is also important to communicate about the things that matter – good or bad.

    Sharing and flexibility are key. Both must extend beyond themselves to consider the well being of the other and the shared goals of the partnership and the company. The partnership must adjust to honor the changing desires and circumstances of each. When one has an idea, share it with the other to gain insight, perspective, and support.

    We've built a solid reputation with customers and suppliers. Consistent customer satisfaction and referrals have fueled our progress. However, this did not happen overnight. Blair and I spent countless hours sharing ideas to create referral programs, satisfaction surveys, maintenance standards, and customer communications that reinforce our value proposition.

    United you stand. Establish common understanding and decision making processes to ensure consistent messaging throughout the business and clear vision for the future. Business philosophies need to be consistently aligned and remain so as the business grows.

    Since 1977, we've made it easy for ou

    How to Prepare for a Job Interview
    You’re just about ready to start your job search and send out your first resume. Stop! Before your send out that resume, are you prepared for the job interview? Your resume just gets your foot into the door. If you want to have a successful interview, you will need to plan. Here are some tips to guide you in preparing for a terrific interview.Know your skills and accomplishmentsProbably the most common question you will be asked is “Tell me about yourself.” Be ready to clearly present your knowledge, skill
    and eventually separation.

    Speak and listen carefully. It is crucial to be clear about intentions. This is the case for both a loving and supportive relationship and a prosperous business partnership. And having both takes focus and intention. It is also important to communicate about the things that matter – good or bad.

    Sharing and flexibility are key. Both must extend beyond themselves to consider the well being of the other and the shared goals of the partnership and the company. The partnership must adjust to honor the changing desires and circumstances of each. When one has an idea, share it with the other to gain insight, perspective, and support.

    We've built a solid reputation with customers and suppliers. Consistent customer satisfaction and referrals have fueled our progress. However, this did not happen overnight. Blair and I spent countless hours sharing ideas to create referral programs, satisfaction surveys, maintenance standards, and customer communications that reinforce our value proposition.

    United you stand. Establish common understanding and decision making processes to ensure consistent messaging throughout the business and clear vision for the future. Business philosophies need to be consistently aligned and remain so as the business grows.

    Since 1977, we've made it easy for ou

    How to Become a Qualified Person Consultant
    If you are a Qualified Person with a full time position. You may be interested to know that there are many organizations that require the skills and expertise of a Qualified Person consultant.The organisation may require periodic batch release and would only require a QP at these times. A company may have a large project and require a Qualified Person during this time to help with the work load. Some companies use Qualified Person consultants to improve the organisations knowledge in certain areas or to set up and run new depar
    .

    We've built a solid reputation with customers and suppliers. Consistent customer satisfaction and referrals have fueled our progress. However, this did not happen overnight. Blair and I spent countless hours sharing ideas to create referral programs, satisfaction surveys, maintenance standards, and customer communications that reinforce our value proposition.

    United you stand. Establish common understanding and decision making processes to ensure consistent messaging throughout the business and clear vision for the future. Business philosophies need to be consistently aligned and remain so as the business grows.

    Since 1977, we've made it easy for our customers to take it easy. In the process, we provide a product that enhances their lives in a way that far exceeds their expectations. Together we stand to deliver this promise. We do not let employees, vendors, or customers cause division. Our like-mindedness directs business philosophies, operating guidelines, and communication.

    Private time is a ‘must.’ It is inevitable that the business will join a couple at the dinner table or on the weekends. Boundaries are necessary to maintain a sense of intimacy and togetherness. Be specific and intentional about creating a space where the business is not discussed, and be clear about where and when your best ideas come to light.

    Humor and optimism help us persevere through trials as we remember to laugh at mistakes, make progress toward our goals, and enjoy our lives as marriage and business partners. By following these tips, you can, too.

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