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ed.

Zehnder's dream started to surface when the Fischer Hotel reopened as the Bavarian Inn in 1959. The new hotel, sporting the architecture of Bavaria, opened with a genuine German festival including ethnic entertainment and food. Despite the economy, people flocked to see this unique concept and share in the German cu

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When it comes to great business leaders we often think of those who started or led enduring companies, such as Jack Welch of General Electric or Sam Walton of Wal-Mart. This week the world lost a truly phenomenal business mind when William Zehnder passed away.

Zehnder was well-known in Central Michigan as “Mr. Frankenmuth”. He is credited with the concept of turning a small town in to a leading tourist attraction.

The story dates back to 1941 when Zehnder took over the management of a small hotel along a state highway in rural Michigan. His soon-to-be wife worked at Fischer's Hotel across the street, something that would lead to Zehnder's purchase of that hotel in 1950.

Depression hit, causing Zehnder to lose money during 1957 and 1958. His financial backers urged him to sell one of the two hotels in order to raise money to sustain the other. Zehnder fought the common business “practice” of downsizing or retreating when business is bad and took the exact opposite approach. Instead of taking a survival position, Zehnder decided that it would be better to aggressively look for new customers. He tapped into a long-held dream of establishing a living cultural model based on the Province of Franconia in the Kingdom of Bavaria, from where most of the town's forefathers had emigrated.

Business Sellers Often Suffer from Single Buyer Syndrome
Remember when you were a child and your mother told you not to touch the hot stove? You couldn't really appreciate that message until you felt the pain shoot through your entire body by way of your finger tips. Oh, now I understand. Sometimes our prospective business sellers get the same kind of message as they pursue the sale of

h”. He is credited with the concept of turning a small town in to a leading tourist attraction.

Are You Tracking Your Ads? - You Might Be Losing Your Money
I must admit that being a newbie my first business promotion efforts ended up in frustration and loss of my scarce money. I had some idea of ad tracking programs, but at that time they seemed too complicated to install at my server or too expensive to pay for an on line ad tracking service. Nowadays, I can’t hardly imagine running

s purchase of that hotel in 1950.

Safety for Your Production: Spark Detection Systems Reduce Your Risk of Fires and Explosions
In any type of production facility, fire control encompasses a wide range of equipment or systems from building sprinklers to plant site fire departments. A spark detection/extinguishing system must be thought of as part of a plant’s overall security and safety network. Just as a residential alarm system provides protection to a

t opposite approach. Instead of taking a survival position, Zehnder decided that it would be better to aggressively look for new customers. He tapped into a long-held dream of establishing a living cultural model based on the Province of Franconia in the Kingdom of Bavaria, from where most of the town's forefathers had emigrated.

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ed.

Over the balance of his life, Zehnder worked diligently to assist others in the town to adopt the same motive for their buildings. It proved to be a huge success. Today the town of Frankenmuth with its 4,000 residents play host to over 3 million visitors every year. In fact, tens of millions of people have learned about the Bavarian culture through the town's festivals, shops, and restaurants for over half a century.

Lessons to be learned from this exceptional entrepreneur:

1. Do not go with the flow. If everyone is going in one direction, head the other way and you go faster.

2. Be proud of your heritage - no matter what it is. Display it with pride and others will want to experience it.

3. Invite others to join your journey. Zehnder showed others his vision. They liked it and followed. It paid off for all.

The Zehnder legacy will live on for many generations to come through his wisdom and knowledge that commerce and culture are a recipe for success.

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Bookkeeping is one aspect of the business that is really time consuming and difficult to handle. However, this needs to be taken care of and that too very well. In fact, bookkeeping is the source through which one can come to know about the exact position of the business.

We are bombarded with thousands of marketing messages daily…on television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. in order to get heard, we need our marketing messages to be clear and concise. To be successful in business, our messages must clearly target a specific audience, explaining to them the features and benefits of our product or service. How can we ensure that our messages are all that they can be?

The problem faced by many owners, brokers, and managers is the need to do more with less. The industry is contracting since the boom years, but the level of service and demand for higher quality experiences from the borrowing public is at its highest. This leaner business environment creates an employee that is wearing many hats, which can create higher turnover and job dissatisfaction if not handled correctly.

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