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Member You - What's the Measure of One Word?
A mission statement is simply an encapsulation of the mission of a particular organization – its purpose, its goals and how to achieve them. A mission statement may also be considered a blueprint for success, streamlining the efforts of an organization’s executives as all decide the direction the organization mu
Don't think you need to mess with such silliness? Your clients probably already have one wor
Employees spend almost half of their lives in office. It is like a second home to them. However, the only difference remains in the fact that in maximum part of the working population in UK spends sitting in the office. And it is due to this fact, selecting the right kind of office furniture becomes an integral
What if you interviewed a handful of clients and asked them this question: "What's the ONE word you would use that best describes what we do well?" Is it fast, attentive, welcoming, creative, cheap, cool, techie, smart, caring? One word is tough, but you need to get there. One simple word that sums up how you are different. If you can do that, and it's a word that means a lot to a lot, your marketing job will be significantly easier.
Can't think of a word? If your business was a car, what type would it be? Why? What are the qualities you admire in people? What color is your business? What kind of music do you sound like? What kind of plant would you be? Why? (Sorry if I'm scaring some of you with this!)
Got your word? Now, how does everyone in your firm define and own that word. Starbucks uses the word welcoming. If you sneak a peak back in the back room of a Starbucks you might find a bulletin board full of "thoughts on welcoming" written by the staff.
What if you asked all your clients and associates to help you come up with your word and then asked them to give your their thoughts on what that word means or how they experience that word. (This would make a very fun activity for a client appreciation party - just add beer.)
If you actually did that you might uncover some incredible marketing material and may even come up with the motivation to inject your word and all its various meanings into everything you do - make your word your filter for every marketing decision.
That's how a small business brand is built, that's how you differentiate your business.
The trick after you find your word is to also find ways to measure how well you are doing building awareness and successfully living it. Sometimes the intangibles are where the most meaningful data lie. How happy are people? How joyful does the office seem? How quickly do you return client's calls? How often do you receive referrals? How many handwritten notes do you send? This is the stuff that can determine if you are living your brand or not.
Don't think you need to mess with such silliness? Your clients probably already have one word
All small business owners dream of greater leverage which means the reaping large profits from a simple inexpensive tool. So they look around for tools, tactics or software that will give them an edge. But they miss one of the most effective tools that sits right under their nose. The profit-building tool that m
Can't think of a word? If your business was a car, what type would it be? Why? What are the qualities you admire in people? What color is your business? What kind of music do you sound like? What kind of plant would you be? Why? (Sorry if I'm scaring some of you with this!)
Got your word? Now, how does everyone in your firm define and own that word. Starbucks uses the word welcoming. If you sneak a peak back in the back room of a Starbucks you might find a bulletin board full of "thoughts on welcoming" written by the staff.
What if you asked all your clients and associates to help you come up with your word and then asked them to give your their thoughts on what that word means or how they experience that word. (This would make a very fun activity for a client appreciation party - just add beer.)
If you actually did that you might uncover some incredible marketing material and may even come up with the motivation to inject your word and all its various meanings into everything you do - make your word your filter for every marketing decision.
That's how a small business brand is built, that's how you differentiate your business.
The trick after you find your word is to also find ways to measure how well you are doing building awareness and successfully living it. Sometimes the intangibles are where the most meaningful data lie. How happy are people? How joyful does the office seem? How quickly do you return client's calls? How often do you receive referrals? How many handwritten notes do you send? This is the stuff that can determine if you are living your brand or not.
Don't think you need to mess with such silliness? Your clients probably already have one wor
Starting a business is a stressful endeavor. There is so much to consider regarding basic operations and so many forms to fill out and papers to file. It is truly a wonder that businesses are able to get off the ground at all. If you are a new business owner, you know that insurance of all types is very much par
What if you asked all your clients and associates to help you come up with your word and then asked them to give your their thoughts on what that word means or how they experience that word. (This would make a very fun activity for a client appreciation party - just add beer.)
If you actually did that you might uncover some incredible marketing material and may even come up with the motivation to inject your word and all its various meanings into everything you do - make your word your filter for every marketing decision.
That's how a small business brand is built, that's how you differentiate your business.
The trick after you find your word is to also find ways to measure how well you are doing building awareness and successfully living it. Sometimes the intangibles are where the most meaningful data lie. How happy are people? How joyful does the office seem? How quickly do you return client's calls? How often do you receive referrals? How many handwritten notes do you send? This is the stuff that can determine if you are living your brand or not.
Don't think you need to mess with such silliness? Your clients probably already have one wor
As we all work hard to grow in our careers, we must not lose sight of what is most important in life. Sure, it's great to drive a great car, live in a comfortable neighborhood and "keep up with the Joneses," but there is more to it all than that. At the root of everything is providing for our families, which are
If you actually did that you might uncover some incredible marketing material and may even come up with the motivation to inject your word and all its various meanings into everything you do - make your word your filter for every marketing decision.
That's how a small business brand is built, that's how you differentiate your business.
The trick after you find your word is to also find ways to measure how well you are doing building awareness and successfully living it. Sometimes the intangibles are where the most meaningful data lie. How happy are people? How joyful does the office seem? How quickly do you return client's calls? How often do you receive referrals? How many handwritten notes do you send? This is the stuff that can determine if you are living your brand or not.
Don't think you need to mess with such silliness? Your clients probably already have one wor
Owning your own business can be very rewarding both financially and emotionally. Business ownership provides innumerable opportunities to put ideas into action and reap the rewards (and sometimes the pain).Buying a business, rather than starting a business from scratch, has many advantages:re doing building awareness and successfully living it. Sometimes the intangibles are where the most meaningful data lie. How happy are people? How joyful does the office seem? How quickly do you return client's calls? How often do you receive referrals? How many handwritten notes do you send? This is the stuff that can determine if you are living your brand or not.
Don't think you need to mess with such silliness? Your clients probably already have one word in mind, the question is did you plant it intentionally or accidentally?
My word: practical. How do I know? People tell me, all the time.
What's your word?
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