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Member You - Article Writing - How to Write the Conclusion and the Bio
The late David Ogilvy, who was very big on research, said in “Ogilvy on Advertising”:"Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product"."All too often they attribute your commercial to
And I make it easy for them. Generally my bio starts
Yesterday I attended a professional public speaking meeting of the National Capital Area Speakers Association. The presenter was not funny, but got laughs from the crowd.He seriously began speaking, . . . presented slowly, . . . and kept a low tone of voice. I thought to myself, 'this is goin
If you are using a conclusion, give the reader a call to action to utilize what they have learned in the article.
For example, in my weight loss article example, I might write:
Now you have it: the 5 easy steps to lose weight starting today. But you have to do it. You have to take the first step, and begin the process of losing weight. If you do not, you might find that in just a few months, you are the same weight as you are now, or perhaps you have even gained a few pounds. Get out there and start losing weight!
I believe in stimulating action in my articles. You see, I want the reader to become active – I want him to click through to my site, I want him to opt in to my email list, and I want him to buy from me.
By telling the reader what to do, by giving them good reasons for doing it, hopefully I am stimulating them to take action – and once they begin to take action, or even begin to think about action in their mind, they will become more likely to take the actions I want them to take. You Must Write a Compelling Bio
So now your visitor has read the article – and you want them to take the next step, to click through to your web site. Of course you have to do more than to just give them a link – you have to give them a very decisive reason to click on the link.
I go right for the click, at the very beginning of the bio. You see, they are not interested in who you are or how wonderful you are. They already trust you, after reading the article, or they would not be thinking of clicking your link. They do not need any more information about you – what they need to know is how to get more information from you.
And I make it easy for them. Generally my bio starts
A successful credit card debt consolidation plan should leave you with fewer monthly payments and less debt. But the harsh reality is, most people end up owing even more debt than they started with because they chose the wrong debt consolidation program.There is a multitude of different ways
I believe in stimulating action in my articles. You see, I want the reader to become active – I want him to click through to my site, I want him to opt in to my email list, and I want him to buy from me.
By telling the reader what to do, by giving them good reasons for doing it, hopefully I am stimulating them to take action – and once they begin to take action, or even begin to think about action in their mind, they will become more likely to take the actions I want them to take. You Must Write a Compelling Bio
So now your visitor has read the article – and you want them to take the next step, to click through to your web site. Of course you have to do more than to just give them a link – you have to give them a very decisive reason to click on the link.
I go right for the click, at the very beginning of the bio. You see, they are not interested in who you are or how wonderful you are. They already trust you, after reading the article, or they would not be thinking of clicking your link. They do not need any more information about you – what they need to know is how to get more information from you.
And I make it easy for them. Generally my bio starts
Have been to your sites and seen the little “DONATE” button. Are you cyber-begging?You see, many of you shun the entrepreneurial types. They must be after money, and either you won’t give it to them, or you have to, because they have something you want…, and you may not even like them.
By telling the reader what to do, by giving them good reasons for doing it, hopefully I am stimulating them to take action – and once they begin to take action, or even begin to think about action in their mind, they will become more likely to take the actions I want them to take. You Must Write a Compelling Bio
So now your visitor has read the article – and you want them to take the next step, to click through to your web site. Of course you have to do more than to just give them a link – you have to give them a very decisive reason to click on the link.
I go right for the click, at the very beginning of the bio. You see, they are not interested in who you are or how wonderful you are. They already trust you, after reading the article, or they would not be thinking of clicking your link. They do not need any more information about you – what they need to know is how to get more information from you.
And I make it easy for them. Generally my bio starts
they choose bad forms of financing like using store credit cards or other expensive financial sources. Instead, it is now possible to obtain a fresh start loan which is specially designed for this purpose but it’s not so easy to obtain advantageous terms. Let’s see how it can be done.Fresh st
So now your visitor has read the article – and you want them to take the next step, to click through to your web site. Of course you have to do more than to just give them a link – you have to give them a very decisive reason to click on the link.
I go right for the click, at the very beginning of the bio. You see, they are not interested in who you are or how wonderful you are. They already trust you, after reading the article, or they would not be thinking of clicking your link. They do not need any more information about you – what they need to know is how to get more information from you.
And I make it easy for them. Generally my bio starts
Today both home buyers and real estate investors have become more aggressive in their hunt for bargain homes and the competition for the best priced and most attractive homes is on the increase. Because of this foreclosure houses are now becoming the prime interest of both home buyers and real esta
And I make it easy for them. Generally my bio starts like this:
To learn more about (the topic of the article) click here:
Or: to download my new free ebook “Losing Weight in 2007”, click here:
Once I have told them to click my link and why, then I will tell them a little about myself. One sentence. I have seen some bios that are a full paragraph long. Trust me, the reader of the article does not need to know how many awards you have gotten to make a decision to click through. The only thing the reader wants to know is ‘what’s in it for me?’ or ‘how can I learn more’?
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