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Member You - 22 Ways to Increase Your E-zine Subscriber List
I get asked these questions over and over: "Should I send separate thank-you notes to everyone who interviewed me? Can I just send one thank-you note to the hiring manager and ask him/her to thank others involved in the process?"The answers are yes and no, respectively.Send a separate thank-you note to everyone who interviewed you, whether it was an informal pre-interview phone call, an interview lunch meeting, or the final formal interview after a lengthy process.Don't be stingy with your thank yous!It's an easy thing to do, it will o
19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special offers, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimatel
Whether you are an accountant, virtual assistant, or a corporate executive, your job skills are constantly refined. A new sales presentation you’ve organized or the new spreadsheet package you’ve mastered should be included on your r?sum?. You may have new skills that could turn your dead-end job into a new career in another field. If you update your r?sum? continually, it makes it easier to send it out at a moments notice. Your r?sum? should be well written, typeset and laser printed. It should also be suited for your targeted employer and field, focusing o
1. Put a “Subscribe Here” link on EVERY PAGE of your Web site. Your e-zine shouldn’t be a well-kept secret; make it easy to subscribe.
2. Offer a bonus for signing up. A special report, e-book, coupon, discount or other special offer provides great incentive.
3. List your privacy policy on your Web site and in your welcome message to subscribers. Ensure that you won’t share their contact information with anyone and then keep your promise.
4. Include a “Forward to a Friend” link in your e-zine message. Sometimes all you have to do is ask!
5. Cross-promote your e-zine with business alliance partners. Contact businesses that compliment yours and offer to swap ads in each other’s e-zines.
6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sites like www.ezinearticles.com and www.ideamarketers.com. Make sure you include your author bio and a link back to your site.
7. Send your articles directly to industry-related Web sites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your e-mail signature with a call to action: “Sign up for our monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-mail address and a box the client can check to sign up for your e-zine.
QUALITY COUNTS
18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.
19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special offers, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimately
Metal stamping dies are the devices used in metal stamping machines. Each metal stamping machine can have one or more than one dies depending on the kind of machine. Dies are the main components in metal stamping machines that do the actual casting, punching, cutting and shaping of the metal sheet.The basic die operations are drawing, shearing and bending. In metal stamping, the metal sheets are placed in a die or a press tool which has a specially designed cavity that gives the preferred shape to the metal sheet. The upper part of the die connects to the
6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sites like www.ezinearticles.com and www.ideamarketers.com. Make sure you include your author bio and a link back to your site.
7. Send your articles directly to industry-related Web sites. Let them know they can reprint your article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your e-mail signature with a call to action: “Sign up for our monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy for the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-mail address and a box the client can check to sign up for your e-zine.
QUALITY COUNTS
18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.
19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special offers, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimatel
Planning and preparing before you begin to send out resumes could save you some embarrassing moments when you receive that unexpected call.You just never know when that phone is going to ring. Let's say the phone rings just as you are about to sit down for dinner, but this time it's not a pesky telemarketer -- it's a company recruiter calling. The voice on the other end of the phone says she is calling about a resume you sent in six weeks ago. 'What -- six weeks ago? I sent out 40 resumes in the past six weeks? Who exactly are you and what was the
11. Notify your friends, family and business alliance partners about your e-zine. Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice people to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This will frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscribers from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-mail address and a box the client can check to sign up for your e-zine.
QUALITY COUNTS
18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.
19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special offers, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimatel
The right certification trainingTrainings vary a lot when it comes to quality. It's essential to choose your certification training provider based on things such as the quality of materials, trainers' competence and skills, counseling facilities, track record etc. A good trainer is essential because you can learn from his real life's experience.CostUsually, the cost of the training is a big issue for people, sometimes even a deciding factor. But the price shouldn't be your only factor for choosing a certification training or institution. Alwa
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in your lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to capture the client’s e-mail address and a box the client can check to sign up for your e-zine.
QUALITY COUNTS
18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.
19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special offers, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimatel
Over the last month, I have come to hate emails and answerphones; not because I get 100 emails every day but because emails and answerphones are fast becoming the tool of the coward. At Beyond Philosophy we worked with a client a while ago whose account managers and sales teams never used to speak to anyone! They just used to send emails. If the customer called in they were greeted by answerphones which were kept on all day. You see the sales teams were all busy doing “real” work. The customers were just interrupting them. Surely this must be the height of “insid
19. Follow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zines you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special offers, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. Make sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimately become something your clients look forward to receiving.
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