Member You - Business

4 Communication Confidence Builders
Confident communication comes from winning small victories first. Here are 4 techniques to help you gain the edge...1. Avoid starting your responses or conversations with hedging phrases and immediate personal discounters. These fillers give off the impression the you're hiding behind your words and refusing to commit. They also have the power to negate whatever you say next. Examples include: “I was just going to say…” “I’m not s

lot of people. People now say “I want a Starbucks” not “I want a coffee.” I could go on and on about Starbucks. I love this brand and their coffee.

Growing Your Meeting In CyberSpace
As increasing numbers of people search for information on the Internet, it becomes more imperative to have a compelling Website to promote and support your meetings.Here is my list of "The Seven Most Important Things You can do Online":1. Identify all your Online MarketsIt's a common mistake to focus your attention on the obvious target audience for your meetings site - the potential attendees.But many other types of visitor may fi

So, you’re thinking about starting a business, but what do you call it? There are a lot of options and theories out there as to what makes a good name. Now, I’m not an expert on naming so I’m just providing some food for thought.

When naming your business, think about who the consumer of your product or service is going to be. Think about what your product or service is and how the consumer is going to use it. This is what many in marketing call the “felt need” – that is the need of your consumer and how your product or service meets that need. Incorporating your “felt need” into the name of the business might be of great benefit. Let’s take coffee for example. It’s a hot, no pun intended, item. There are tons of coffee shops and services opening up every where. Now, these aren’t the best examples, but it might be appropriate to name a coffee business Java Jolt, Coffeine or Warm & Cozy. The first two line up the product with the need of being woken up. The third evokes yet another feeling of comfort.

So, why did Starbucks make it so huge? Well, it wasn’t solely in their name. They are an excellent example of a brand and providing an experience that was carefully constructed to resonate with the customer. I’ll do a post or two on branding later. But the Starbucks name fit well with the brand they created. It’s a more upscale sounding name which struck a cord with their target consumer. Now Starbucks has become the definition of coffee for a lot of people. People now say “I want a Starbucks” not “I want a coffee.” I could go on and on about Starbucks. I love this brand and their coffee.

The Best Branding Strategy: Make a Real Connection
What is it that makes some brands connect so well with their audiences? We could learn something about building brands for organizations by also asking,What is it that makes some people connect so well with other people?In many ways, organizations are like individuals. Each has its own specific "fingerprint" -- strengths, character, and personality -- that makes it unique and recognizable. It's how we get to know our friends and unders

ervice is and how the consumer is going to use it. This is what many in marketing call the “felt need” – that is the need of your consumer and how your product or service meets that need. Incorporating your “felt need” into the name of the business might be of great benefit. Let’s take coffee for example. It’s a hot, no pun intended, item. There are tons of coffee shops and services opening up every where. Now, these aren’t the best examples, but it might be appropriate to name a coffee business Java Jolt, Coffeine or Warm & Cozy. The first two line up the product with the need of being woken up. The third evokes yet another feeling of comfort.

How to Be Noticed
IntroductionPeople page through a magazine in a similar fashion as they surf through the web. The average attention span is not very long; eyes wander attempting to take in all of the stimuli. While paging through a magazine, a person is most likely to glance at a great number of advertisements. While reading articles, it relieves pressure on the brain to take a break from the text and take in some visual graphics. Millions of people either subsc

ops and services opening up every where. Now, these aren’t the best examples, but it might be appropriate to name a coffee business Java Jolt, Coffeine or Warm & Cozy. The first two line up the product with the need of being woken up. The third evokes yet another feeling of comfort.

Starting a Hospitality Career
To start out on a realistic note, working as a professional in the hospitality industry is no easy living. You are going to work long hours around the clock. You will most likely work weekends and holidays, because that's the busiest times. And, even though most people are at least pleasant, there are those guests who are so rude that they give the others a bad name.It takes an iron will to face all this and more. You'll need to have a selfless, sacrif

ey are an excellent example of a brand and providing an experience that was carefully constructed to resonate with the customer. I’ll do a post or two on branding later. But the Starbucks name fit well with the brand they created. It’s a more upscale sounding name which struck a cord with their target consumer. Now Starbucks has become the definition of coffee for a lot of people. People now say “I want a Starbucks” not “I want a coffee.” I could go on and on about Starbucks. I love this brand and their coffee.

Career as a Financial Planner
Financial Planners work hard and must know their stuff. Usually they get their start in the industry working for a wire house or stock broker company and learn exactly what they do not like about the business and why. For those who become financial planners no matter which path the take to get their, they know they must assess risk and reward based on the individuals place in life, age and risk adversity. Being a financial planner can be quite rewarding in ma

lot of people. People now say “I want a Starbucks” not “I want a coffee.” I could go on and on about Starbucks. I love this brand and their coffee.

Other schools of thought on naming a business are built upon name recognition/reputation and stature. When I speak of recognition/reputation I’m talking about those people that may use a family name or their last name for a business. Ford for example put his stamp on his cars with his name. Another would be our law firm which uses the last names of four people who created the business. These people were likely prominent lawyers already with good reputations and it made sense to name their firm as such. When I say stature, this again goes back to the type of consumer you want to do business with or the feeling you are trying to convey to your potential customers. For example, the name Elite Accounting doesn’t necessarily portray that you will only do business with uppity people. It may mean that you consider yourself the best at what you do. On the other hand, it may also mean that because you are calling yourself Elite that not only are you the best at what you do, but that you offer a high level of service and therefore you may cost more that Budget Accounting place down the street.

When we chose the name JustBummin.com, we thought about the products we are working with…movies, video games, music and books. We also thought about the demographic that is most likely to use our end product. Being that these four entertainment choices are leisure activities and our audience will likely skew younger, it will hopefully resonate with a lot of people. Part of our goal was to also develop a name that was fun, could be remembered easily and that offered many opportunities.

These are just some ideas that may help get your juices flowing. For some, a name isn't

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If you are into business and you aim for a good name and identity, postcard prints can be a good idea. It is within this means that you are able to draw your companies’ image and build a good name in the market.

This summary from a recent study highlights what six things make the best impression during an interview. If you want to get noticed then they may just give you the edge you need!

Is your resume winning you the interviews you want? If not, try this exercise to ensure yours is as perfect as it can be.

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