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    a dynamite offer to knock their socks off, they’ll turn over to the next page… and your opportunity is gone… FOREVER.

    You need to apply offers dif

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    Hi {FIRSTNAME Friend},

    Next time you’re flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You’ll need to look closely because…

    FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

    But why is a powerful offer so important?

    Listen: People will only give your ad a few seconds. If you’re lucky enough to catch them with a strong headline… then they’ll read your ad… but if they get to the end of it and there’s not a dynamite offer to knock their socks off, they’ll turn over to the next page… and your opportunity is gone… FOREVER.

    You need to apply offers diff

    Do You Know The Target Audience For Your Web Site
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    you a compelling reason to pick up the phone and get in touch with them now. You’ll need to look closely because…

    FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

    But why is a powerful offer so important?

    Listen: People will only give your ad a few seconds. If you’re lucky enough to catch them with a strong headline… then they’ll read your ad… but if they get to the end of it and there’s not a dynamite offer to knock their socks off, they’ll turn over to the next page… and your opportunity is gone… FOREVER.

    You need to apply offers dif

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    OCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACK

    But why is a powerful offer so important?

    Listen: People will only give your ad a few seconds. If you’re lucky enough to catch them with a strong headline… then they’ll read your ad… but if they get to the end of it and there’s not a dynamite offer to knock their socks off, they’ll turn over to the next page… and your opportunity is gone… FOREVER.

    You need to apply offers dif

    How To Build Dynamic Website Traffic
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    a few seconds. If you’re lucky enough to catch them with a strong headline… then they’ll read your ad… but if they get to the end of it and there’s not a dynamite offer to knock their socks off, they’ll turn over to the next page… and your opportunity is gone… FOREVER.

    You need to apply offers dif

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    a dynamite offer to knock their socks off, they’ll turn over to the next page… and your opportunity is gone… FOREVER.

    You need to apply offers differently based on the type of business you operate…

    1. A service business with a high value product (solicitor, accountant, real estate agent, consultant, copywriter) could offer a FREE REPORT of some sort. Here’s some examples:

    Free Report Reveals How To Make Your Assets As Secure As Fort Knox And Deter Any Scumbag From Taking Everything You’ve Got (solicitor)

    Free Report Reveals How To Sell Your Home Faster And For A Higher Price (real estate agent - for generating listings)

    Free Report Reveals How To Write Ads And Sales Letters That Practically Make People Line Up And Beg You T

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