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Member You - Persuading People to Buy - A Simple Technique
Before doing anything on the technical side, you need some kind of basic idea to work with. I suggest first getting some paper and a pencil. Start by sketching a layout of how you would like your web page to appear. For example, a simple title at the top, the area in which you would lik
Your prospect’s going to be completely turned off – and there’s a pretty good chance your letter won’t even be read.
We’re used to talking about our pr
There are 2 things that you will need to know about affiliate marketing. Firstly, if you are going to promote the affiliate program directly, you will only be making money for your merchant. Secondly, you can never depend on other people to help you earn money.You will be able t
THE ‘I’s’ HAVE IT – BUT THEY SHOULDN’T
The absolute, paramount, crucial point you MUST remember when writing your sales letter, adverts, brochures, web pages or newsletters is to write from your reader’s point of view.
“What’s in it for me?” is the number one question you should be answering for your prospect.
One of the easiest and simplest ways to check if your letter is focused on you, or your reader, is to count the number of ‘I’s in your letter. Count I’s, We, Us, Our. These are all focused on you, your company and your service or product. Then count how often the words ‘You’ and ‘Yours’ appear throughout your letter. If these are very low in number compared to the others – that’s BAD NEWS.
Your prospect’s going to be completely turned off – and there’s a pretty good chance your letter won’t even be read.
We’re used to talking about our pro
Do you read every mail that you get in your inbox? Are there some emails that you don't even bother to open once you see their senders? However, are there senders whose mails you dare not miss?Are you compelled sometimes to check your bulk mail folder just to ensure you've not mi
The absolute, paramount, crucial point you MUST remember when writing your sales letter, adverts, brochures, web pages or newsletters is to write from your reader’s point of view.
“What’s in it for me?” is the number one question you should be answering for your prospect.
One of the easiest and simplest ways to check if your letter is focused on you, or your reader, is to count the number of ‘I’s in your letter. Count I’s, We, Us, Our. These are all focused on you, your company and your service or product. Then count how often the words ‘You’ and ‘Yours’ appear throughout your letter. If these are very low in number compared to the others – that’s BAD NEWS.
Your prospect’s going to be completely turned off – and there’s a pretty good chance your letter won’t even be read.
We’re used to talking about our pr
During recent months, the Canadian dollar traded a tight range against Sterling between 2.2500 and 2.3000. This follows a sharp uptrend in GBP/CAD from a low around 1.9737 (02/03/06) to a recent high at 2.3567 (23/01/07) caused by expectations of higher interest rates in the UK, coupled
One of the easiest and simplest ways to check if your letter is focused on you, or your reader, is to count the number of ‘I’s in your letter. Count I’s, We, Us, Our. These are all focused on you, your company and your service or product. Then count how often the words ‘You’ and ‘Yours’ appear throughout your letter. If these are very low in number compared to the others – that’s BAD NEWS.
Your prospect’s going to be completely turned off – and there’s a pretty good chance your letter won’t even be read.
We’re used to talking about our pr
Increasing wealth and net worth is about more then just making good investments or even "getting lucky". The key to lasting wealth comes from good money management. Do you realize just how many people are millionaires? The numbers may surprise you. The person sitting next to you cou
Your prospect’s going to be completely turned off – and there’s a pretty good chance your letter won’t even be read.
We’re used to talking about our pr
The basic difference between a man and a machine is that a man has desires, wishes, and emotions whereas a machine has none. A machine can work continuously for 24 hours a day and 365 days in a year but a man can’t. Human beings have limited working capacity. They need rest. They need s
Your prospect’s going to be completely turned off – and there’s a pretty good chance your letter won’t even be read.
We’re used to talking about our products or services; our company; our delivery reputation; our quality control. Apart from concentrating on the wrong person (the writer instead of the reader) this also concentrates on the features you’re offering, not the benefits – it doesn’t explain what the reader can expect to gain.
It’s a difficult style to develop in your letters if you are not used to it. Persevere – it’s worth it. You’ll start to get amazing results when you do.
Write your letter as normal, then go through and edit it, remove all those I’s and turn the message around so YOUR READER IS THE CENTRE OF ATTENTION.
Any message about your product can be turned around and written from your prospect’s point of view, for example:
“Our unique weight-loss programme is designed to reduce your weight by at least 10lbs each month” could be written as…
“In your first month on
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