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Member You - Persuading People to Buy - Copywriting Questions Answered for a Business Owner - Part 2
Having a newsletter is one thing but how many subscribers do you have? Or are you ok with the number of subscribers you have? If you are not satisfied with the answer, then this article is for you. This article will show you how a simple approach did it did it for me, so now is your turn.A good way of achieving this is through writing an article for submission in newsletters and ezines. Lets say your article got been published in an ezine with 100,000 subscribers and you make 1% success (1% readers click your tagline) and subscribe from your newsletter). It means you have 1000 subscribers. What i
2 – Write in present tense. Because we are thinking about what the reader will gain from taking our offer we usually write in the future tense. You want the reader to be immersed in the results and feelings they get from taking your product or service. Writing in present tense – as if they are experiencing it right now does that for them. It involves the reader rather than letting them be a third-party observer of something that may (or may not!) happen. After writing your letter search for 'will' and 'll and modify your sentence.
3 – Use 'live language'. 'Write as you speak'. For people
First of all, there are actually free ways to make money on the internet. I am going to tell you all about it totally FREE. If you want to know why, it is because I got ripped off so many times, and as a single Mom it sucked! I don't want you to get ripped off too. And I can't lie, some of the sites I belong to I am also an affiliate of. If you don't know what that is, I will tell you. Why don't I just tell you everything here? I am not allowed to go into detail on this site about other web sites in my article, you can read it in the rules.I can tell you where to go to make money, advertise
In this second article I answer his questions about Sales Letter content …
Question: What would you say are the most important things to consider about the content of a sales letter?
Answer:
1 - Keep it flowing for the reader. From the headline expand the promise you made. Your first paragraph must be compelling or intriguing enough to make them want to read more.
Concentrate on informing and explaining why this is the perfect offer for your reader. Include reasons why – especially if you are making an extremely attractive offer; benefits others have enjoyed and they could too; quote case studies and stories.
2 – Offer risk-free guarantees and bonuses for responding. Be careful though, don’t expect a 100% guarantee to sway your reader if you haven’t convinced him (or her) this is the right offer for him.
A guarantee is used purely to take away any barriers or worries about taking your offer. It encourages the person who is ‘uum-ing’ and ‘ah-ing’, who thinks it is a good deal but still has a slight reservation about going for it. It tips the balance in your favour.
Remember, your prime purpose is to clearly explain why this offer is relevant and beneficial. The bonus should also be fully explained including all the benefits that also delivers.
3 - Stories & case studies: demonstrate how other people’s problems were solved or how they enjoyed a greater result through your offer. People like to read about other people, especially when they can identify with the problem or desire the other person had.
BUT – don’t tell the whole story immediately. Keep your reader hooked, spread it through your letter – don’t give them the ‘punch-line’ until after you’ve explained how your product or service delivers the solution.
Question:You advocate a letter should be written in such a way as to keep it interesting and relevant to your prospect. What tips do you have to help the writer?
Answer:
1 - Focus on the reader not you, your company, service or product. Even when you are describing the benefits of your product or service, write it from their perspective.
For example:
"Our unique weight-loss programme is designed to reduce your weight by at least 10lbs each month"
could be written as…
"In your first month on this unique weight-loss programme you lose at least 10lbs – and continue losing until you reach your ideal weight."
Write your letter as normal then search for 'we'; 'our'; 'my' and check if the sentence can be turned around. It usually can.
2 – Write in present tense. Because we are thinking about what the reader will gain from taking our offer we usually write in the future tense. You want the reader to be immersed in the results and feelings they get from taking your product or service. Writing in present tense – as if they are experiencing it right now does that for them. It involves the reader rather than letting them be a third-party observer of something that may (or may not!) happen. After writing your letter search for 'will' and 'll and modify your sentence.
3 – Use 'live language'. 'Write as you speak'. For people
Mortgage leads can be bought in quite a few different varieties. And depending on which loan officer you ask, some are better than others.If you buy leads in bulk, most likely you will be buying old or recycled leads.Mortgage leads can also be bought by way of cherry picking, where you can actually view the lead before you purchase it. You can also see how many times it has been purchased by other loan officers.Or, you can buy your leads “fresh,” or hot off the press.All types of leads can have their benefits to loan officers, but it is very difficult to compete with fresh le
2 – Offer risk-free guarantees and bonuses for responding. Be careful though, don’t expect a 100% guarantee to sway your reader if you haven’t convinced him (or her) this is the right offer for him.
A guarantee is used purely to take away any barriers or worries about taking your offer. It encourages the person who is ‘uum-ing’ and ‘ah-ing’, who thinks it is a good deal but still has a slight reservation about going for it. It tips the balance in your favour.
Remember, your prime purpose is to clearly explain why this offer is relevant and beneficial. The bonus should also be fully explained including all the benefits that also delivers.
3 - Stories & case studies: demonstrate how other people’s problems were solved or how they enjoyed a greater result through your offer. People like to read about other people, especially when they can identify with the problem or desire the other person had.
BUT – don’t tell the whole story immediately. Keep your reader hooked, spread it through your letter – don’t give them the ‘punch-line’ until after you’ve explained how your product or service delivers the solution.
Question:You advocate a letter should be written in such a way as to keep it interesting and relevant to your prospect. What tips do you have to help the writer?
Answer:
1 - Focus on the reader not you, your company, service or product. Even when you are describing the benefits of your product or service, write it from their perspective.
For example:
"Our unique weight-loss programme is designed to reduce your weight by at least 10lbs each month"
could be written as…
"In your first month on this unique weight-loss programme you lose at least 10lbs – and continue losing until you reach your ideal weight."
Write your letter as normal then search for 'we'; 'our'; 'my' and check if the sentence can be turned around. It usually can.
2 – Write in present tense. Because we are thinking about what the reader will gain from taking our offer we usually write in the future tense. You want the reader to be immersed in the results and feelings they get from taking your product or service. Writing in present tense – as if they are experiencing it right now does that for them. It involves the reader rather than letting them be a third-party observer of something that may (or may not!) happen. After writing your letter search for 'will' and 'll and modify your sentence.
3 – Use 'live language'. 'Write as you speak'. For people
The chapter’s abstract: a trader attains much greater success at FOREX unless he is reading analytics by non-trading economists. Here’s some information for meditation below:What useful can one be taught by FOREX reviews, cooked up by analytical economists, who are incapable of teaching themselves to be FOREX successful?FOREX economic indicators (released news statistics) are compiled the way required to be interpreted by analysts, who, by the end of the day, may explain any rates travel as the only naturally determined one.Important objective economic indicators (GDP, Balance of pa
3 - Stories & case studies: demonstrate how other people’s problems were solved or how they enjoyed a greater result through your offer. People like to read about other people, especially when they can identify with the problem or desire the other person had.
BUT – don’t tell the whole story immediately. Keep your reader hooked, spread it through your letter – don’t give them the ‘punch-line’ until after you’ve explained how your product or service delivers the solution.
Question:You advocate a letter should be written in such a way as to keep it interesting and relevant to your prospect. What tips do you have to help the writer?
Answer:
1 - Focus on the reader not you, your company, service or product. Even when you are describing the benefits of your product or service, write it from their perspective.
For example:
"Our unique weight-loss programme is designed to reduce your weight by at least 10lbs each month"
could be written as…
"In your first month on this unique weight-loss programme you lose at least 10lbs – and continue losing until you reach your ideal weight."
Write your letter as normal then search for 'we'; 'our'; 'my' and check if the sentence can be turned around. It usually can.
2 – Write in present tense. Because we are thinking about what the reader will gain from taking our offer we usually write in the future tense. You want the reader to be immersed in the results and feelings they get from taking your product or service. Writing in present tense – as if they are experiencing it right now does that for them. It involves the reader rather than letting them be a third-party observer of something that may (or may not!) happen. After writing your letter search for 'will' and 'll and modify your sentence.
3 – Use 'live language'. 'Write as you speak'. For people
We have entered a new era in airline booking with the creation of YACA (yet another cheap airline): Skybus, operating out of all places, Columbus Ohio. I mean no disrespect for the town, where parts of both sides of my family once lived before they all retired to Florida or Vegas. And I wish this new entry well, even though they don’t fly anywhere near where I live.There are several things that are interesting about Skybus. First, their Web site is modeled after EasyJet and Jet Blue and has a nice booking engine where you can quickly figure out what flights are available at what prices. I call th
Answer:
1 - Focus on the reader not you, your company, service or product. Even when you are describing the benefits of your product or service, write it from their perspective.
For example:
"Our unique weight-loss programme is designed to reduce your weight by at least 10lbs each month"
could be written as…
"In your first month on this unique weight-loss programme you lose at least 10lbs – and continue losing until you reach your ideal weight."
Write your letter as normal then search for 'we'; 'our'; 'my' and check if the sentence can be turned around. It usually can.
2 – Write in present tense. Because we are thinking about what the reader will gain from taking our offer we usually write in the future tense. You want the reader to be immersed in the results and feelings they get from taking your product or service. Writing in present tense – as if they are experiencing it right now does that for them. It involves the reader rather than letting them be a third-party observer of something that may (or may not!) happen. After writing your letter search for 'will' and 'll and modify your sentence.
3 – Use 'live language'. 'Write as you speak'. For people
One of the most common needs of online business owners is traffic. Without traffic, your web site barely exists, and is unlikely to make any profit whatsoever. With traffic, you stand a much greater chance of success - but not just any traffic.As the owner of a network of web sites receiving well over a million hits a month, in this article I give you my five top tips for increasing targeted traffic to your web site.Newbies on the web frequently make the mistake of just wanting traffic, and join any and every program offering just that - "thousands of hits to your web site", with the vast
2 – Write in present tense. Because we are thinking about what the reader will gain from taking our offer we usually write in the future tense. You want the reader to be immersed in the results and feelings they get from taking your product or service. Writing in present tense – as if they are experiencing it right now does that for them. It involves the reader rather than letting them be a third-party observer of something that may (or may not!) happen. After writing your letter search for 'will' and 'll and modify your sentence.
3 – Use 'live language'. 'Write as you speak'. For people who have not done this before, this is the most difficult aspect of writing direct response letters.
One of the most frequent slips is using the word ‘that’. It gets slipped in when writing – yet the same sentence spoken out loud does not include the word. Although it doesn’t detract from your message it can make the reading stilted and stiff – not as natural as talking. After writing your letter search for the word ‘that’ and read the sentence aloud. Does it flow more naturally without it?
4 – Use ‘Active’ not ‘Passive’ language. This takes a bit more practice to get to grips with. Using active or action orientated language brings your sentence to life…
For example:
"The door was opened by Susan for Julie" - passive
"Susan opened the door for Julie" - active
5 – Keep your content simple and easy to read. Use short words and sentences. Vary the length of your paragraphs. It gives your page a more attractive look. Don't let your writing ramble.
"Never use a long word when a short one will do. If it is possible to cut a word out, always cut it out. Never use the passive when you can use the active. Never use a foreign phrase, a scientific word, or a jargon word if you can think of an everyday English equivalent." - George Orwell
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