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Member You - The Not-So-Mysterious Art of Getting Clients
Margaret Thatcher once declared: “There’s no such thing as society. There are only individual men and women, and there are families.” You wouldn’t expect anything less from the Iron Lady sitting on the right-hand side of the right political arena, where individualism is king and collectivism is bad for your health. Whether the former UK prime minister really believed what she was saying to the letter or was just using it as a strong point in defense of her T
3. Stay On Their Radar Screen.
When I was selling my home a couple of years ago, only one real estate agent came to mind. Why? Because she called at least twice a year. Regularly e-mailed helpful articles and updates. And kept me stocked with more complimentary calendars, pens and notepads than I could possibly use.
She was on my radar screen. So when I needed an agent, I called her.
Are YOU on the radar screens of your target market prospects?
Here's what can easily happen: A potential c
Over half of Americans today are buried in some type of debt. Many are desperate and searching for help in regaining control of their finances. All the while, people are looking for ways to get their bills get paid. Refinancing with bad credit used to be thought of as impossible. However, it can now be done without all the consuming hassles.A bad credit refinance could potentially help your overall credit in a variety of ways: • Refinancing to deal
That's easy.
But you're not really "in business" until you GET business. And that means having at least one paying client. Preferably a lot more.
How do you make that happen? It's a lot easier than you may think.
No, you don't need a killer cold calling script. Or a pitch letter packed with the latest response-boosting techniques. (Although neither of these would hurt!)
All you really need is a plan for communicating with potential clients that ccomplishes the following three objectives:
1. Tell Them What You Do.
Consider your target market. Does everyone in it know that you're a freelance copywriter? Probably not. In fact, you may be missing out on assignments simply because potential clients don't know you exist.
So tell them!
It's a simple strategy. But it works. I know many freelance professionals who have built an enviable list of lucrative clients just by telling people – lots and lots of people – exactly what it is that they do.
One of the most successful copywriters I know is my friend Ivan Levison. The first five words on his web site are: "Hi. I'm a freelance copywriter..." He leaves visitors with no doubt as to the service he provides.
So how do you tell lots and lots of people what YOU do? The options are virtually limitless. You can send letters. Make phone calls. Write articles. Speak at meetings. Network at events. Etc.
I prefer a combination of letters, calls and articles. You may want to schmooze at conferences and place ads in the trades. How you do it is not the most important thing. Doing it is.
2. Tell Them How You Help.
It's true that you can get by quite nicely simply by telling lots of folks what you do. And I know plenty of freelance pros who have become very successful doing just that.
But if you want to crank it up a notch – so you can get more and better clients, faster – you also need to tell people how you help. To put it in familiar copywriting lingo, you need to bring in a benefit or two.
On my web site, for example, I tell potential clients that I'm a copywriter. But I follow-up quickly with a list of three specific benefits that my services provide. Clients have said many times that it was these "how I help" bullets that first prompted them to call me.
How do YOU help? Does your copy increase response in a direct mailing? Or boost sales conversion on a web site? Or improve readership of a newsletter or e-zine? The more specific you can be, the better.
3. Stay On Their Radar Screen.
When I was selling my home a couple of years ago, only one real estate agent came to mind. Why? Because she called at least twice a year. Regularly e-mailed helpful articles and updates. And kept me stocked with more complimentary calendars, pens and notepads than I could possibly use.
She was on my radar screen. So when I needed an agent, I called her.
Are YOU on the radar screens of your target market prospects?
Here's what can easily happen: A potential cl
During their lifespan, an average American takes out several loans depending on the stage of their life. As a student, they might need to take out an educational loan to finance their college degree or purchase a car. Later on in life, they might need a mortgage to purchase a home or a loan to start a business. Payments made via credit card can also be considered as a short term loan.Before taking a loan, it is always advisable to determine what monthly paym
1. Tell Them What You Do.
Consider your target market. Does everyone in it know that you're a freelance copywriter? Probably not. In fact, you may be missing out on assignments simply because potential clients don't know you exist.
So tell them!
It's a simple strategy. But it works. I know many freelance professionals who have built an enviable list of lucrative clients just by telling people – lots and lots of people – exactly what it is that they do.
One of the most successful copywriters I know is my friend Ivan Levison. The first five words on his web site are: "Hi. I'm a freelance copywriter..." He leaves visitors with no doubt as to the service he provides.
So how do you tell lots and lots of people what YOU do? The options are virtually limitless. You can send letters. Make phone calls. Write articles. Speak at meetings. Network at events. Etc.
I prefer a combination of letters, calls and articles. You may want to schmooze at conferences and place ads in the trades. How you do it is not the most important thing. Doing it is.
2. Tell Them How You Help.
It's true that you can get by quite nicely simply by telling lots of folks what you do. And I know plenty of freelance pros who have become very successful doing just that.
But if you want to crank it up a notch – so you can get more and better clients, faster – you also need to tell people how you help. To put it in familiar copywriting lingo, you need to bring in a benefit or two.
On my web site, for example, I tell potential clients that I'm a copywriter. But I follow-up quickly with a list of three specific benefits that my services provide. Clients have said many times that it was these "how I help" bullets that first prompted them to call me.
How do YOU help? Does your copy increase response in a direct mailing? Or boost sales conversion on a web site? Or improve readership of a newsletter or e-zine? The more specific you can be, the better.
3. Stay On Their Radar Screen.
When I was selling my home a couple of years ago, only one real estate agent came to mind. Why? Because she called at least twice a year. Regularly e-mailed helpful articles and updates. And kept me stocked with more complimentary calendars, pens and notepads than I could possibly use.
She was on my radar screen. So when I needed an agent, I called her.
Are YOU on the radar screens of your target market prospects?
Here's what can easily happen: A potential c
Why do people get involved in currency trading? The answer of course, is that they want to make big consistent profits. Unfortunately very few traders are able to achieve consistent profits - and they usually end up with mediocre gains, or even lose their equity altogether.Let’s look at how to increase profitability, with some simple tips that all Forex traders can use.Here we’re going to assume you already have a methodology, or a Forex trading syste
So how do you tell lots and lots of people what YOU do? The options are virtually limitless. You can send letters. Make phone calls. Write articles. Speak at meetings. Network at events. Etc.
I prefer a combination of letters, calls and articles. You may want to schmooze at conferences and place ads in the trades. How you do it is not the most important thing. Doing it is.
2. Tell Them How You Help.
It's true that you can get by quite nicely simply by telling lots of folks what you do. And I know plenty of freelance pros who have become very successful doing just that.
But if you want to crank it up a notch – so you can get more and better clients, faster – you also need to tell people how you help. To put it in familiar copywriting lingo, you need to bring in a benefit or two.
On my web site, for example, I tell potential clients that I'm a copywriter. But I follow-up quickly with a list of three specific benefits that my services provide. Clients have said many times that it was these "how I help" bullets that first prompted them to call me.
How do YOU help? Does your copy increase response in a direct mailing? Or boost sales conversion on a web site? Or improve readership of a newsletter or e-zine? The more specific you can be, the better.
3. Stay On Their Radar Screen.
When I was selling my home a couple of years ago, only one real estate agent came to mind. Why? Because she called at least twice a year. Regularly e-mailed helpful articles and updates. And kept me stocked with more complimentary calendars, pens and notepads than I could possibly use.
She was on my radar screen. So when I needed an agent, I called her.
Are YOU on the radar screens of your target market prospects?
Here's what can easily happen: A potential c
Major medical insurance quote is the best access to major medical insurance information. While the insurer’s recognition and comfort with a policy are important, most often, major medical insurance purchases depend very much upon the quote, upon the price.A series of medical insurance quotes are made available to those on the look out for an insurance policy. Getting major medical insurance quotes is the best way to find the finest deal on medical insurance.
But if you want to crank it up a notch – so you can get more and better clients, faster – you also need to tell people how you help. To put it in familiar copywriting lingo, you need to bring in a benefit or two.
On my web site, for example, I tell potential clients that I'm a copywriter. But I follow-up quickly with a list of three specific benefits that my services provide. Clients have said many times that it was these "how I help" bullets that first prompted them to call me.
How do YOU help? Does your copy increase response in a direct mailing? Or boost sales conversion on a web site? Or improve readership of a newsletter or e-zine? The more specific you can be, the better.
3. Stay On Their Radar Screen.
When I was selling my home a couple of years ago, only one real estate agent came to mind. Why? Because she called at least twice a year. Regularly e-mailed helpful articles and updates. And kept me stocked with more complimentary calendars, pens and notepads than I could possibly use.
She was on my radar screen. So when I needed an agent, I called her.
Are YOU on the radar screens of your target market prospects?
Here's what can easily happen: A potential c
You’ve seen it first hand, but you may not what causes it. Why do some Norcross Georgia real estate properties sell quickly while others remain on the market for months as their price steadily declines? Many people initially point fingers at the housing market or the qualities of the home itself. However, top Atlanta area real estate professionals can consistently sell high volumes of homes year after year, regardless of circumstance. So why exactly causes this
3. Stay On Their Radar Screen.
When I was selling my home a couple of years ago, only one real estate agent came to mind. Why? Because she called at least twice a year. Regularly e-mailed helpful articles and updates. And kept me stocked with more complimentary calendars, pens and notepads than I could possibly use.
She was on my radar screen. So when I needed an agent, I called her.
Are YOU on the radar screens of your target market prospects?
Here's what can easily happen: A potential client is blown away by the pitch letter you send him. He says, "The next time I need copy, I'm calling you!" Then months go by and, guess what? He forgets. And hires someone else.
You must have a plan to help prospects REMEMBER who you are and what you do.
There are many ways to stay top-of-mind. You can phone periodically (so long as you don't become a pest.) You can clip and send helpful articles. Subscribe prospects to your e-zine or newsletter. Etc.
Typically, clients consider only up to three copywriters for a specific project. Make sure you're one of them!
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