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Member You - Web Copy Must Aim at Your Target Audience
Spending beyond your means is something you are being programmed to do. Look around you at adverts on TV, junk mail through your door, spam email in your inbox and just about everywhere there is advertising space.We are all being encouraged to live beyond our means and spend more than we earn. Why on earth would the banks and credit companies want us to become in debt and stay that way for as long as possible? Shouldn’t they be helpi
4. Political affiliation -- Is your prospect politically conservative or a radical? Again, knowing this, will give you a clearer picture of who you’re aiming at.
5. Sports or hobbies -- Is your prospect the sporty type, or are sports a big turn off to him/her? If your web copy is aimed at golf enthusiasts, no point targeting tennis players!
6. Mental state -- What is the person’s self-image? How do they see themselves? What gives them self-worth?
7. E
What is Thai silk really?The Chinese kept the secret of silk for thousands of years! Truly it is an exclusive fabric and back to the past it was only for the high society and kings. The secret was protected by enforcing dire penalties. Anyone found guilty of smuggling silkworm eggs, cocoons or even seeds of the mulberry tree was put to death.A secret doesn't remain secret forever. The production of Thai silk begins with a smal
No point writing copy aimed at doctors when your target market is florists. Each audience has its own mindset with its own unique problems and your copy must be laser-targeted to achieve stunning results.
Another big mistake web owners or copywriters make is to write copy that is too general, too vague, that doesn’t call out to any particular market segment. Copy aimed at all comers will in reality reach none.
Picture this.
Your name’s Peter. You’re in a crowded room and someone at the far side of the room behind you shouts out “Peter!” Do you turn your head to see who called out?
Of course! Everyone in the room named “Peter” will look round to discover who’s calling their name. The shouter zeroed in on everyone in the room called “Peter,” not on the room’s occupants in general.
Likewise, web owners or copywriters must do their homework, find out as much as possible about the market they’re trying to reach and then write to one person in that market.
To do this, they must ask lots of questions, build up a detailed mental picture of who they’re addressing:
1. Male or female -- If your target market is 70% female, you should write your copy with women in mind. Pointless writing for a male prospect if the target market is mostly female!
2. Age -- People over 60 will have a larger disposable income than, say, 20-year-olds. Copy written for fundraising websites, then, should aim at the mindset of the older person. People in their 60s think differently from 20-year-olds and your copy should fit their mindset.
3. Income level -- This usually relates to the target market’s average age (see above point), but also to the type of work they do. Company executives have a lot more money than, say, schoolteachers. For your copy to be effective, you must know how wealthy your prospect is. Pointless writing copy to sell a $20,000 product/service and then aiming that copy at people who earn just $20,000 a year!
4. Political affiliation -- Is your prospect politically conservative or a radical? Again, knowing this, will give you a clearer picture of who you’re aiming at.
5. Sports or hobbies -- Is your prospect the sporty type, or are sports a big turn off to him/her? If your web copy is aimed at golf enthusiasts, no point targeting tennis players!
6. Mental state -- What is the person’s self-image? How do they see themselves? What gives them self-worth?
7. Em
An opt-in list is the absolute most effective marketing tool available on the Internet. Not only do they provide you with a direct line of communication with your target market, but they also enable you to develop a trusting relationship with your subscribers.The key to using an opt-in list effectively is to develop a large subscriber base. If you've struggled with increasing your subscriber base, this article will reveal some of the
Picture this.
Your name’s Peter. You’re in a crowded room and someone at the far side of the room behind you shouts out “Peter!” Do you turn your head to see who called out?
Of course! Everyone in the room named “Peter” will look round to discover who’s calling their name. The shouter zeroed in on everyone in the room called “Peter,” not on the room’s occupants in general.
Likewise, web owners or copywriters must do their homework, find out as much as possible about the market they’re trying to reach and then write to one person in that market.
To do this, they must ask lots of questions, build up a detailed mental picture of who they’re addressing:
1. Male or female -- If your target market is 70% female, you should write your copy with women in mind. Pointless writing for a male prospect if the target market is mostly female!
2. Age -- People over 60 will have a larger disposable income than, say, 20-year-olds. Copy written for fundraising websites, then, should aim at the mindset of the older person. People in their 60s think differently from 20-year-olds and your copy should fit their mindset.
3. Income level -- This usually relates to the target market’s average age (see above point), but also to the type of work they do. Company executives have a lot more money than, say, schoolteachers. For your copy to be effective, you must know how wealthy your prospect is. Pointless writing copy to sell a $20,000 product/service and then aiming that copy at people who earn just $20,000 a year!
4. Political affiliation -- Is your prospect politically conservative or a radical? Again, knowing this, will give you a clearer picture of who you’re aiming at.
5. Sports or hobbies -- Is your prospect the sporty type, or are sports a big turn off to him/her? If your web copy is aimed at golf enthusiasts, no point targeting tennis players!
6. Mental state -- What is the person’s self-image? How do they see themselves? What gives them self-worth?
7. E
If you had to choose the greatest enemy of your financial security, where would you look? In the lineup, as you look them over, who would you choose? There are so many that qualify. Banks, credit card companies, persuasive advertisers, finance companies, and identity thieves, would all be in the running.Banks because, while you are their customer, they do not have your best interests at heart. They hit you with all sorts of fees and
To do this, they must ask lots of questions, build up a detailed mental picture of who they’re addressing:
1. Male or female -- If your target market is 70% female, you should write your copy with women in mind. Pointless writing for a male prospect if the target market is mostly female!
2. Age -- People over 60 will have a larger disposable income than, say, 20-year-olds. Copy written for fundraising websites, then, should aim at the mindset of the older person. People in their 60s think differently from 20-year-olds and your copy should fit their mindset.
3. Income level -- This usually relates to the target market’s average age (see above point), but also to the type of work they do. Company executives have a lot more money than, say, schoolteachers. For your copy to be effective, you must know how wealthy your prospect is. Pointless writing copy to sell a $20,000 product/service and then aiming that copy at people who earn just $20,000 a year!
4. Political affiliation -- Is your prospect politically conservative or a radical? Again, knowing this, will give you a clearer picture of who you’re aiming at.
5. Sports or hobbies -- Is your prospect the sporty type, or are sports a big turn off to him/her? If your web copy is aimed at golf enthusiasts, no point targeting tennis players!
6. Mental state -- What is the person’s self-image? How do they see themselves? What gives them self-worth?
7. E
Bad credit car loans online are readily available to almost anyone who applies. If you need auto financing and you're not sure where to turn or how to get started, this article offers all the tips you need to get approved for bad credit car loans online.If you have bad credit, car loans online are the way to go. Online lenders are much more flexible when it comes to credit issues than the average car dealership. They also work
3. Income level -- This usually relates to the target market’s average age (see above point), but also to the type of work they do. Company executives have a lot more money than, say, schoolteachers. For your copy to be effective, you must know how wealthy your prospect is. Pointless writing copy to sell a $20,000 product/service and then aiming that copy at people who earn just $20,000 a year!
4. Political affiliation -- Is your prospect politically conservative or a radical? Again, knowing this, will give you a clearer picture of who you’re aiming at.
5. Sports or hobbies -- Is your prospect the sporty type, or are sports a big turn off to him/her? If your web copy is aimed at golf enthusiasts, no point targeting tennis players!
6. Mental state -- What is the person’s self-image? How do they see themselves? What gives them self-worth?
7. E
There are relative factors that help you know that your realtor is working to get your best deal possible, even if they are getting paid in a commission form.With the market changing, the traditional 6% split between the seller’s agent and the buyer’s agent is being adjusted to influence the sells of a home in favor of the seller. That is why it is all the more important to make sure you have a buyer’s agent on your side.Advoc
4. Political affiliation -- Is your prospect politically conservative or a radical? Again, knowing this, will give you a clearer picture of who you’re aiming at.
5. Sports or hobbies -- Is your prospect the sporty type, or are sports a big turn off to him/her? If your web copy is aimed at golf enthusiasts, no point targeting tennis players!
6. Mental state -- What is the person’s self-image? How do they see themselves? What gives them self-worth?
7. Emotional state -- What makes the person depressed, angry, happy etc. What are their worst fears? Their greatest hopes? What gives them the greatest pleasure? This will probably vary again depending on whether your prospect is male or female.
The difference between successful web copywriting (which sells) and failing web copywriting (which doesn’t sell) is usually due to how well the copy has targeted the audience you’re trying to reach.
Copy written for doctors will leave realtors stone cold! So you must (1) do extensive research, to (2) know exactly who you’re writing for, and then (3) target your copy with guided-missile precision at that audience with the specific words that will push their emotional hot buttons.
© 2006 Eldo Barkhuizen BA, HDE
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