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Member You - When A Long Copy Falls Short
If someone would have told me ten years ago that I could get paid to move to New York City, have my rent paid for me, make almost double my hourly rate plus a several thousand dollar bonus for committing to live there for three months I would have said they were crazy. But that is exactly the situation I now find myself in as I consider my next assignment as a traveling nurse in New Yor
My client’s bank account simply exploded.
How did it work?
The ‘situational’ copy takes advantage of existing customer’s current belief, feeling, and desire on deeper level. It doesn’t need lots of work i
How will it impact my spouse if I file for bankruptcy? If I file for bankruptcy will my husband’s credit rating suffer? If I file for bankruptcy will my creditors still come after my wife? These are among many of the most common questions I encounter when meeting with people in my Edmonton office and questions that seem to be universally asked by peopole who are facing financial prob
But I hope you learn the core teaching here. Contemplate upon the lesson. Use it in your business. Your business will prosper. You will live a better life than most people do. They work so hard for life, and never achieve more dreams they desire.
Let’s begin.
Pay attention.
This is probably an axiom you find it hard to swallow — “The harder you work, the harder you get what you ask for”
I’ve been telling my clients that they don’t need another long copy to sell to existing customers. Because they already have what it takes to create a shorter killer ‘situational’ copy. But more than 80% fail to listen.
Before I explain what ‘situational’ copy is, read the following statements.
“The harder you pitch your promotion, the harder you get sales”.
“The harder you emphasize on the testimonials, the harder you gain credibility”.
“The harder you call for action, the harder action will be taken seriously”.
If every statement is true to you, you should stop reading here. You’re smart.
If not, continue reading this article.
I once wrote 3-paragraph offer for a client. It broke too many copywriting rules. This copy was meant to take advantage of the most current situation. But here’s the biggie…
There were little benefit-laden words. Because the prospects already knew what they want beforehand. My client didn’t need a single testimonial to prove his worth. And most important of all, the copy didn’t emphasize the call-for-action.
My client’s bank account simply exploded.
How did it work?
The ‘situational’ copy takes advantage of existing customer’s current belief, feeling, and desire on deeper level. It doesn’t need lots of work in
My mother-in-law recently passed away after a long and courageous battle with cancer. Throughout her battle, our family had to deal with many emotional and legal issues. Over the next couple weeks, I’ll be discussing these in more detail in the hope that you and your loved ones will be prepared for life’s difficulties.The physical impact of caring for a sick loved one is enormous
Pay attention.
This is probably an axiom you find it hard to swallow — “The harder you work, the harder you get what you ask for”
I’ve been telling my clients that they don’t need another long copy to sell to existing customers. Because they already have what it takes to create a shorter killer ‘situational’ copy. But more than 80% fail to listen.
Before I explain what ‘situational’ copy is, read the following statements.
“The harder you pitch your promotion, the harder you get sales”.
“The harder you emphasize on the testimonials, the harder you gain credibility”.
“The harder you call for action, the harder action will be taken seriously”.
If every statement is true to you, you should stop reading here. You’re smart.
If not, continue reading this article.
I once wrote 3-paragraph offer for a client. It broke too many copywriting rules. This copy was meant to take advantage of the most current situation. But here’s the biggie…
There were little benefit-laden words. Because the prospects already knew what they want beforehand. My client didn’t need a single testimonial to prove his worth. And most important of all, the copy didn’t emphasize the call-for-action.
My client’s bank account simply exploded.
How did it work?
The ‘situational’ copy takes advantage of existing customer’s current belief, feeling, and desire on deeper level. It doesn’t need lots of work i
Affiliate Networks use a variety of methods mostly Tracking or Referral Codes and Cookies.Referral Codes:This is a unique code that is attached to the end of a URL (Uniform Resource Locator) in the link from your website to the Merchant's website. This code will identify you, via your Affiliate Group Account, as being the referring agent who is entitled to
Before I explain what ‘situational’ copy is, read the following statements.
“The harder you pitch your promotion, the harder you get sales”.
“The harder you emphasize on the testimonials, the harder you gain credibility”.
“The harder you call for action, the harder action will be taken seriously”.
If every statement is true to you, you should stop reading here. You’re smart.
If not, continue reading this article.
I once wrote 3-paragraph offer for a client. It broke too many copywriting rules. This copy was meant to take advantage of the most current situation. But here’s the biggie…
There were little benefit-laden words. Because the prospects already knew what they want beforehand. My client didn’t need a single testimonial to prove his worth. And most important of all, the copy didn’t emphasize the call-for-action.
My client’s bank account simply exploded.
How did it work?
The ‘situational’ copy takes advantage of existing customer’s current belief, feeling, and desire on deeper level. It doesn’t need lots of work i
Tammy, a skilled and gifted horticulturist, called me to discuss what she needed to know to start her own florist and landscaping business. She had been in the horticulture industry for 10 years and was incredibly skilled at working with flowers and plants – one of the best. She also had great design skills, as well as good customer service skills. But she had little business managem
If not, continue reading this article.
I once wrote 3-paragraph offer for a client. It broke too many copywriting rules. This copy was meant to take advantage of the most current situation. But here’s the biggie…
There were little benefit-laden words. Because the prospects already knew what they want beforehand. My client didn’t need a single testimonial to prove his worth. And most important of all, the copy didn’t emphasize the call-for-action.
My client’s bank account simply exploded.
How did it work?
The ‘situational’ copy takes advantage of existing customer’s current belief, feeling, and desire on deeper level. It doesn’t need lots of work i
Bank foreclosure is perhaps the toughest thing to do to a client because that individual will be kicked out and probably homeless afterwards. It is not like that the lending institution that does do not have compassion but the bank is merely enforcing the rules as signed in the contract to those who are unable to pay.When it is done, the property is kept on file and listed as an
My client’s bank account simply exploded.
How did it work?
The ‘situational’ copy takes advantage of existing customer’s current belief, feeling, and desire on deeper level. It doesn’t need lots of work in persuasion. It is short and sweet.
This secret has been revealed over and over again. Not many people truly understand it. Take for example; look at how Jesus recruited Matthew as His follower.
What did he say? Just two words — “Follow me” (Matthew 9:9 – King James Version)
Jesus could have said, “Come, you’ll discover the gateway to heaven, and eternal life. I’ll enrich your life spiritually. I’ll wipe away your tears. Your sorrow will turn into joy… blah… blah… blah”
But he didn’t!
Why?
Because these three conditions had already been met. No, this isn’t a profanity. I vow this is true.
* Matthew, like most ‘old-testament’ believers, already wanted a Savior before the coming of Jesus. (The desire)
* Matthew had already heard of the miracles performed by Jesus. (The feeling)
* Jesus didn’t ask Matthew to believe him again. (The belief)
What does this imply?
If you already have a list of existing customers, you don’t need a long copy to promote another product to them. Because the harder you convince them, the harder you insult them. Why do that when you’ve already connected with your customers? You can take whatever you’ve already built, and manipulate it for your own gain.
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