Member You - Writing and Speaking

20 Ways to Blow a Sale
As in any area of business we can learn many things from our mistakes. There is no better way to refine your selling craft than to do a candid analysis of how or why you lost a specific sale to a competitor.Every sales professional wants to leverage previous sales successes while minimizing repetition of prior strategic and tactical selling approaches. It’s the true professional who constantly looks for ways to remain at the top of their game and effectively eliminate most of hi

n your sales letter:

[What is in black is usually the terms that marketing gurus use. What is in red is how the three act drama applies to the sales letter. If you cannot view the colours in this article, please visit the online version of this article at www.howtotellagreatstory.com/articles/article465.ht

A Home Based Business - How Do I Choose?
Did you know that "home based business" and "work from home" are among the most frequently requested phrases on the search engines? I just entered the term "work from home" at Google, and I got back 4,730,000,000 results. What does that tell you? It tells you that there are plenty of websites around trying to keep up with the demand for information related to working from home. It also tells you that there are plenty of people promoting business opportunities. Ne

One of the most crucial parts of storytelling is plotting. When you plot your tale, you’re constructing the story to appear in a logical narrative, with a balance of action and drama. It helps you to explain how to plan out the predicament and upsets that your readers face and how to offer them a solution to the problem. Once you’ve mastered the basics of plotting you’ll need to put your story into a coherent structure. The structure is what most writers refer to as ‘The 3 Act Drama’.

First, the basics…

In Act 1, you start at the beginning. In the first part of your tale you will have to do the following:

Introduce the main character and establish who he or she is.
Introduce the rivals and the conflict.
Show what is at stake.
Paint your backdrop by setting the time of your story.
Introduce your theme.

In Act 2, you catch your breath. Some of the things to do at this point are to enhance the themes – narrate a little about it. Perhaps you can show the different views of a particular theme here or even the ‘thinking’ process; i.e. how one view can be interpreted by different people in different ways. In Act 3, you will have to quicken the pace a little. To keep your audience wanting more, you should make the ending one that demands immediate action. You need to make sure that the end of your story strikes the right balance between satisfaction for your reader and continuing enthusiasm.

Are you saying that all of this applies in the field of ‘creative writing’ and not the business world? Well, please permit me to surprise you …

Take a typical sales letter you would prepare for a product and see how this 3 Act Drama features in your sales letter:

4 Tips Toward Overcoming Bad Customer Service
Customer service is the pits, you say. You are not alone. One of the biggest gripes from consumers today is the poor service they receive at the hand of service providers. You need not be victimized by lousy service nor do you have to move heaven and earth to get what you want. Let's take a look at four options you can take to get the results that you want and deserve!Uncooperative Telephone Personnel: Chances are if you have a complaint or a problem with a product, you will hav

ure is what most writers refer to as ‘The 3 Act Drama’.

First, the basics…

In Act 1, you start at the beginning. In the first part of your tale you will have to do the following:

Introduce the main character and establish who he or she is.
Introduce the rivals and the conflict.
Show what is at stake.
Paint your backdrop by setting the time of your story.
Introduce your theme.

Are you saying that all of this applies in the field of ‘creative writing’ and not the business world? Well, please permit me to surprise you …

Take a typical sales letter you would prepare for a product and see how this 3 Act Drama features in your sales letter:

Niche Too Small? Make It A Business!
One of the possible mistakes a new Internet Marketer makes when looking for a good Niche Market is not looking at the big picture. Or they approach Niche Marketing as a one product project, and not as a business. If you use the business approach you can often eliminate the too small issue.There are three basic requirements for targeting any specific group of prospects. Ignore any of the three and you will not succeed in Niche Marketing no matter what your approach. But let’s look at th

Are you saying that all of this applies in the field of ‘creative writing’ and not the business world? Well, please permit me to surprise you …

Take a typical sales letter you would prepare for a product and see how this 3 Act Drama features in your sales letter:

Atlanta Apartments
The population of Atlanta's metro area is almost 4.2 million people, with nearly 420,000 living in the city of Atlanta. You find a variety of lifestyles in its 28 distinct counties and their smaller neighborhoods. Atlanta's thriving housing market offers something for everyone. You spell out your needs and Atlanta is ready to fulfill them. Mixed-use developments, high-rise condominiums and loft spaces are the current trends.Before finding an accommodation in Atlanta, first choose the s

ding one that demands immediate action. You need to make sure that the end of your story strikes the right balance between satisfaction for your reader and continuing enthusiasm.

Are you saying that all of this applies in the field of ‘creative writing’ and not the business world? Well, please permit me to surprise you …

Take a typical sales letter you would prepare for a product and see how this 3 Act Drama features in your sales letter:

All You Need To Know About Personal Injury Lawyer New York
Injury is an accident that can happen to anyone at any time irrespective of their age, social status and financial condition. Dealing with injuries of any kind can be a traumatic experience for the person who is injured and for the family of that person as well. Personal injury lawyer New York or for that matter in any other place is a licensed legal professional who can aid injured people in getting their legal rights. Any injury physical or psychological that has been caused to someone as a

n your sales letter:

Part 1 - Act 1 Headline and Sub-headline – These are intended to immediately capture the interest of your reader - the hero in this three act drama. Introduce the problem - relate to the reader and explain product – This is the part where the hero's main conflict and all that is at stake to him are stated. Who is the note from and establishing the author's credibility – These are the ingredients of which the main characters in this drama are - you and your reader!

Part 2 - Act 2 Detail the benefits and features of the product – Here, the hero catches his breath by trying to understand the product in a little more detail. ... But not for too long.

Part 3 - Act 3 Close with a call to action, guarantee, sign off and add your P.S. See how one of the first things the sales letter states after the benefits and features have been expanded upon is always a sentence like: "You've just made it in time to take part in this offer ..."?

Is this not an example of quickening the pace of the three act drama?

Then there are the bonuses and the guarantee - these are always the part where the loose ends of the story are tied up.

For example, "Yes, you will have the ebook to tell a great story but if you get into trouble, we will always be there to help you! You will have unlimited email access for 30 days." Then it is time for the close of the story - the hero is asked to make the decision. 'Download Now' 'Invest in your future Now' ...

Now do you understand why marketing gurus constantly say, "Only the long sales letter will work"? The reason is very simply because by setting out the long sal

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For those interest in starting a business online, one of the problems is coming up with a product to sell. I know all the internet marketing gurus tell us we're all good at something. That is probably true, but it doesn't mean we can create an entire website from the knowledge we have, or that our product will have appeal.

The secret to getting referrals without asking for them is to develop referral systems that do the asking for you. Here are six innovative systems for getting referrals without asking.

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Member You - 3 Act Drama of Storytelling in Sales Copy [Adapted from How To Tell A Great Story (7th Edition)]

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