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Member You - Newsletters: 4 Mistakes People Make
Unlike executives with publicly-traded companies who are accountable to its shareholders, small business owners don’t have the luxury of resigning at the first signs of trouble. Instead they have to come to grips with whatever problems have hit their business and hopefully seek help from a professional to repair the damage before it’s too late.Many business owners realize that they’re wearing too many hats so they decide to hire another employee. That sugg
Newspaper reporters know they must get the most important information over first to compel their reader to finish the article. You need to do the same.
Mistake 4: Too Many Font Styles
Resist the temptation to ‘pretty up’ your newsletter with a myriad of font styles and colours. It makes your newsletter too busy and difficult for people to read. It also looks very amateurish.
Choose a maximum of 2 fonts - 1 for headlines and 1 for the main body of the text. You can change the size of the headline font to create variety - as previously mentioned.
Do not c
You can't buy more time no matter how wealthy you become. However, you can become wealthy by managing your time more wisely. Properly prioritizing and managing your sales leads is one of the easiest ways to gain control of your valuable time and start generating more wealth for you and your firm.There are three basic steps to prioritizing and managing your sales leads. The first step is to create an automatic system to stay in contact with leads that are
Printed newsletters are an ideal way of keeping communication channels open with your customers and prospects. Keeping them up to date with information about your products or services, and anything happening in your company, makes them feel they are important to you and you are interested in them.
BUT - be careful not to fall into the ‘newsletter trap’. You can make your print newsletter effective by avoiding the 9 biggest mistakes people make; here are 4 of them:
Mistake 1: Boring Headlines
Use descriptive headlines to attract your reader’s interest. Give the promise of something worth reading. You can turn a boring headline into something more appealing by simply expanding it, as in these examples:
Boring Headline: New XL987 Widget Interesting Headline: New XL987 Widget Increases Production by 30%
Boring Headline: New Website Launched Interesting Headline: Download Free Report from Newly Launched Website
Boring Headline: Message from the Managing Director Interesting Headline: Managing Director Announces New Process Cuts Delivery Times in Half
Use attention-grabbing words to give your newsletter headline more impact, such as ‘new’; ‘announcing’ and, where possible, be specific.
Mistake 2: Headlines Are The Same Size
Glance through any newspaper and you see the headlines are different sizes. It makes the paper more attractive to look at and guides the reader to more important articles.
Design your newsletter to do the same. Generate more interest in your main stories with larger headlines and use smaller headlines in those that are less significant.
Mistake 3: Woolly Opening Sentences.
Keep your reader’s attention with your opening sentence. And once your reader has been caught by the headline, don’t disappoint them with a boring statement; it discourages them from finishing the article.
For example if you are writing the article in an in-house company newsletter for the XL987 widget headline an uninteresting start might be:
The new XL987 widget was launched at the company AGM on July 18th in London.
Your reader doesn’t care when or where the new product was launched - the sentence offers nothing of real interest at all – it’s likely to elicit the question "So what?". Whereas this one clearly states something more remarkable:
"As well as increasing production by 30%, the new XL987 widget will cut costs by 10% and is likely to add ?147,000 to the company turnover," claimed Managing Director, Charles Forthwith, at the AGM.
Newspaper reporters know they must get the most important information over first to compel their reader to finish the article. You need to do the same.
Mistake 4: Too Many Font Styles
Resist the temptation to ‘pretty up’ your newsletter with a myriad of font styles and colours. It makes your newsletter too busy and difficult for people to read. It also looks very amateurish.
Choose a maximum of 2 fonts - 1 for headlines and 1 for the main body of the text. You can change the size of the headline font to create variety - as previously mentioned.
Do not c
In the last few months, the new Internet revolution has taken another hit, marketers are starting to talk about the power of creating the web 2.0 type of business.In fact, I have several apprentices of mine who were trying to convince me that they should put up a social Web 2.0 networking site to create viral marketing for their website. Of course, now they changed their mind 100% after they found out the MasterMind Secret that I have showed the
Boring Headline: New XL987 Widget Interesting Headline: New XL987 Widget Increases Production by 30%
Boring Headline: New Website Launched Interesting Headline: Download Free Report from Newly Launched Website
Boring Headline: Message from the Managing Director Interesting Headline: Managing Director Announces New Process Cuts Delivery Times in Half
Use attention-grabbing words to give your newsletter headline more impact, such as ‘new’; ‘announcing’ and, where possible, be specific.
Mistake 2: Headlines Are The Same Size
Glance through any newspaper and you see the headlines are different sizes. It makes the paper more attractive to look at and guides the reader to more important articles.
Design your newsletter to do the same. Generate more interest in your main stories with larger headlines and use smaller headlines in those that are less significant.
Mistake 3: Woolly Opening Sentences.
Keep your reader’s attention with your opening sentence. And once your reader has been caught by the headline, don’t disappoint them with a boring statement; it discourages them from finishing the article.
For example if you are writing the article in an in-house company newsletter for the XL987 widget headline an uninteresting start might be:
The new XL987 widget was launched at the company AGM on July 18th in London.
Your reader doesn’t care when or where the new product was launched - the sentence offers nothing of real interest at all – it’s likely to elicit the question "So what?". Whereas this one clearly states something more remarkable:
"As well as increasing production by 30%, the new XL987 widget will cut costs by 10% and is likely to add ?147,000 to the company turnover," claimed Managing Director, Charles Forthwith, at the AGM.
Newspaper reporters know they must get the most important information over first to compel their reader to finish the article. You need to do the same.
Mistake 4: Too Many Font Styles
Resist the temptation to ‘pretty up’ your newsletter with a myriad of font styles and colours. It makes your newsletter too busy and difficult for people to read. It also looks very amateurish.
Choose a maximum of 2 fonts - 1 for headlines and 1 for the main body of the text. You can change the size of the headline font to create variety - as previously mentioned.
Do not c
You’ve worked hard on this great idea you’ve had and at last you are ready to start showing the world your brand new, unique product and maybe selling it in the large shops. So what are your next steps?1) Very important - get the design patented. That is very important – you are going to have to tell lots of people about your new idea. Some of them may think, in the future, that it was there idea, others may just blatantly copy you.2) Set up your co
Use attention-grabbing words to give your newsletter headline more impact, such as ‘new’; ‘announcing’ and, where possible, be specific.
Mistake 2: Headlines Are The Same Size
Glance through any newspaper and you see the headlines are different sizes. It makes the paper more attractive to look at and guides the reader to more important articles.
Design your newsletter to do the same. Generate more interest in your main stories with larger headlines and use smaller headlines in those that are less significant.
Mistake 3: Woolly Opening Sentences.
Keep your reader’s attention with your opening sentence. And once your reader has been caught by the headline, don’t disappoint them with a boring statement; it discourages them from finishing the article.
For example if you are writing the article in an in-house company newsletter for the XL987 widget headline an uninteresting start might be:
The new XL987 widget was launched at the company AGM on July 18th in London.
Your reader doesn’t care when or where the new product was launched - the sentence offers nothing of real interest at all – it’s likely to elicit the question "So what?". Whereas this one clearly states something more remarkable:
"As well as increasing production by 30%, the new XL987 widget will cut costs by 10% and is likely to add ?147,000 to the company turnover," claimed Managing Director, Charles Forthwith, at the AGM.
Newspaper reporters know they must get the most important information over first to compel their reader to finish the article. You need to do the same.
Mistake 4: Too Many Font Styles
Resist the temptation to ‘pretty up’ your newsletter with a myriad of font styles and colours. It makes your newsletter too busy and difficult for people to read. It also looks very amateurish.
Choose a maximum of 2 fonts - 1 for headlines and 1 for the main body of the text. You can change the size of the headline font to create variety - as previously mentioned.
Do not c
For merchants an affiliate marketing program may look like an attractive way to make sales without having to pay upfront for advertising or salespeople. You can create a sales force of almost any size, and commissions are paid only when sales are made.What should merchants do to make the most of their affiliate programs? Look carefully at the affiliates who apply to your program. They should offer something that you don’t that will positively dispose t
For example if you are writing the article in an in-house company newsletter for the XL987 widget headline an uninteresting start might be:
The new XL987 widget was launched at the company AGM on July 18th in London.
Your reader doesn’t care when or where the new product was launched - the sentence offers nothing of real interest at all – it’s likely to elicit the question "So what?". Whereas this one clearly states something more remarkable:
"As well as increasing production by 30%, the new XL987 widget will cut costs by 10% and is likely to add ?147,000 to the company turnover," claimed Managing Director, Charles Forthwith, at the AGM.
Newspaper reporters know they must get the most important information over first to compel their reader to finish the article. You need to do the same.
Mistake 4: Too Many Font Styles
Resist the temptation to ‘pretty up’ your newsletter with a myriad of font styles and colours. It makes your newsletter too busy and difficult for people to read. It also looks very amateurish.
Choose a maximum of 2 fonts - 1 for headlines and 1 for the main body of the text. You can change the size of the headline font to create variety - as previously mentioned.
Do not c
You are going to hear about the importance of quality listings from everyone who knows about eBay. In fact, to me this is an indication of who does and who does not know how to make money on eBay. If you can create the right listings in the right way you are one step closer to eBay success. You are one step closer to the goal to amake money on eBay.Creating listings is a big part of every eBay business. While you may think you have created the perfect listin
Newspaper reporters know they must get the most important information over first to compel their reader to finish the article. You need to do the same.
Mistake 4: Too Many Font Styles
Resist the temptation to ‘pretty up’ your newsletter with a myriad of font styles and colours. It makes your newsletter too busy and difficult for people to read. It also looks very amateurish.
Choose a maximum of 2 fonts - 1 for headlines and 1 for the main body of the text. You can change the size of the headline font to create variety - as previously mentioned.
Do not change the font size for the articles. Write enough text to fill the space you have. Don’t increase the size to fit a gap or reduce the size to fit more in. It looks inconsistent and unattractive.
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