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Member You - The Most Important Word in Any Author's Vocabulary
First of all, what is a squeeze page? A squeeze page is a web page that has as its only purpose the opting in of opt in subscribers. The idea of a squeeze page is that you are looking for people to opt in to your opt in email list – not to make sales or give content.When you are working with a squeeze page, the most important thing with that squeeze page is that the visitors to the squeeze page opt in. If they do not opt in, your squeeze page is not good enough.So why do you need to have a squeeze page?If you do not use a squeeze page, and just put a web form on you
LET ME ASK YA THIS…
How many interviews did you do this year?
So you want to learn how to profit as an affiliate, but where do you start? There are so many products to choose to market and so many techniques and strategies that it can be overwhelming for the beginner.One way is to use Clickbank to either sell your own product or sell someone else's for a percentage of their profits. Merchants pay anywhere from 25-75% of the item's sale price to
Affiliates for each sale. Items like ebooks and software have very low overheads for the authors making it easy for them to pay such high cuts to their affiliates, resulting in good profit. Sign up f
Wrong, it ain't “credibility.”
And no, it’s not “Oprah.”
The most important word in any author’s vocabulary is: PLATFORM.
Here’s what that means:
• A platform is what helps sell books
• A platform is the way you reach readers
• A platform is your expertise on your book’s topic(s)
• A platform is a network of notoriety and exposure
• A platform is how you communicate with your audience
• A platform is that which gives you access to sales
• A platform is what you stand for in the marketplace
• A platform is where you speak your mind beyond what’s already been said in your books
• A platform is where you inform your fans of future books, appearances, projects, news and the like
• A platform is your place in the world
•A platform is your accomplishments
With that in mind, here are the three reasons every author needs a platform.
1. To sell books. It’s tough to move 10,000 copies from the back of a cave. Too many authors – especially self-published ones – work their butts off writing and producing their books, and then do nothing with them! Sadly, writing and producing the book is the EASY part. The key is, building your platform so you can move those darn boxes out of your garage!
LET ME ASK YA THIS…
What’s your 12-month platform plan?
2. More media interviews. If media outlets see that you’ve got a platform, they will gladly book you for their shows. Why? Because they know you’ve got fans, customers and loyalists who will tune in. They know that viewers, readers and listeners will say, “Oh yeah, I’ve heard of this guy before!” And that’s what makes their producers (and advertisers) super happy.
LET ME ASK YA THIS…
How many interviews did you do this year?
3
With the increase in the internet usage in the last few years, many new web phenomenons have evolved. Social networking websites is one such phenomenon. These websites are basically meant for social networking. A social network consists of nodes. These nodes are responsible for connecting people with each other. In the case of online social networking the network develops with the websites acting as nodes. The nodes may be many different websites. The result is that people meet each other in the online world through these nodes and come to know each other. It is very much like real life s
• A platform is how you communicate with your audience
• A platform is that which gives you access to sales
• A platform is what you stand for in the marketplace
• A platform is where you speak your mind beyond what’s already been said in your books
• A platform is where you inform your fans of future books, appearances, projects, news and the like
• A platform is your place in the world
•A platform is your accomplishments
With that in mind, here are the three reasons every author needs a platform.
1. To sell books. It’s tough to move 10,000 copies from the back of a cave. Too many authors – especially self-published ones – work their butts off writing and producing their books, and then do nothing with them! Sadly, writing and producing the book is the EASY part. The key is, building your platform so you can move those darn boxes out of your garage!
LET ME ASK YA THIS…
What’s your 12-month platform plan?
2. More media interviews. If media outlets see that you’ve got a platform, they will gladly book you for their shows. Why? Because they know you’ve got fans, customers and loyalists who will tune in. They know that viewers, readers and listeners will say, “Oh yeah, I’ve heard of this guy before!” And that’s what makes their producers (and advertisers) super happy.
LET ME ASK YA THIS…
How many interviews did you do this year?
You’ve probably been hanging out to get stuck into the very nifty Photoshop toolbox. In this article I’ll introduce some of the most frequently used tools found in the toolbox.You’ll notice that some of the tool icons have small black triangles in their bottom right-hand corners. These icons
contain hidden treasures! The triangle indicates that there are more related tools available; if you click on the tool icon and hold it down, a “flyout” menu will appear, displaying the additional tools.Selection Tools:
You can use the selection tools to select certain areas of your do
• A platform is your place in the world
•A platform is your accomplishments
With that in mind, here are the three reasons every author needs a platform.
1. To sell books. It’s tough to move 10,000 copies from the back of a cave. Too many authors – especially self-published ones – work their butts off writing and producing their books, and then do nothing with them! Sadly, writing and producing the book is the EASY part. The key is, building your platform so you can move those darn boxes out of your garage!
LET ME ASK YA THIS…
What’s your 12-month platform plan?
2. More media interviews. If media outlets see that you’ve got a platform, they will gladly book you for their shows. Why? Because they know you’ve got fans, customers and loyalists who will tune in. They know that viewers, readers and listeners will say, “Oh yeah, I’ve heard of this guy before!” And that’s what makes their producers (and advertisers) super happy.
LET ME ASK YA THIS…
How many interviews did you do this year?
San Diego is the seventh largest city in the US, and is known for its harbour and shipping industry. Apart from shipping, San Diego has many other industries like shipbuilding, electronics and aeronautics. It is also a center for research in biotechnology and agriculture.Starting Funeral Supplies: Funeral Service in San Diego;Starting Funeral Supplies is a lot more than a business. You will encounter all kinds of people, and your services will touch their lives deeply. You will help them take decisions at a difficult time, and also sometimes you would need to act as a counse
LET ME ASK YA THIS…
What’s your 12-month platform plan?
2. More media interviews. If media outlets see that you’ve got a platform, they will gladly book you for their shows. Why? Because they know you’ve got fans, customers and loyalists who will tune in. They know that viewers, readers and listeners will say, “Oh yeah, I’ve heard of this guy before!” And that’s what makes their producers (and advertisers) super happy.
LET ME ASK YA THIS…
How many interviews did you do this year?
By helping others to grow their business you ensure growth of your own business. I have seen this theory work even while dealing with competitors. This confirms one of the golden rules - you get what you give to others.I have been involved in building and running factories to generate profit and credibility - right from constructing foundations for machines and buildings up to the point of developing customers and retaining them. In the process I have had to deal with many agencies - suppliers, customers, consultants, government officials, licensing firms and many others.Whe
LET ME ASK YA THIS…
How many interviews did you do this year?
3. Credibility is king. Every time you try to make a deal that books you for a speaking engagement, sells copies, secures a TV movie about your life, etc., the potential client is going to ask the question, “Have people heard about you?” It’s EXACTLY like the scene in the recent movie Little Miss Sunshine, in which Greg Kinnear’s book deal goes kaput because the publisher exclaims, “But nobody’s heard of you!”
LET ME ASK YA THIS…
Have people heard of you?
OK. Now that you understand the value of author platforms, let’s explore two well-known examples.
First, think about the most obvious example in the world: Oprah.
Personally, I’m not a diehard fan of The Big O, but you gotta admit, when she writes a book (or promotes someone else’s book, for that matter), BAM!! Millions of sales at the drop of a hat.
Now, does that happen because these particular books are “good”?
Maybe. But it probably has more to do with the power of her platform: TV show, magazine, radio show, reputation and Harpo Productions.
Another great example is Rachel Ray. How many cookbooks, DVD’s, appliances and other ancillary items do you think she sells each year?
According to a 2006 article in Business Week, about 40 gazillion bajillion.
OK, I might have exaggerated that number a bit. (I think it’s actually higher)
But why does she move so much product? Because her platform is strong. Really strong.
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