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Member You - Under the Radar Tactics for PR Challenged Authors
You are far better off writing your own emails, even if you feel like you don’t know what you are doing.Just write. You will get better with time.I remember when I set up my first internet marketing niche web site. I wrote like 7 emails in one afternoon – and I had no idea what I was doing. I simply wrote one 7 different topics that would be of interest to people in my niche – and loaded them into my autoresponder.I found in a short time which emails were working and which weren’t and began to make changes to them. I was easily able to see using my autoresponder stats which email subjects were pulling and which weren’t. I could easily see which emails were getting nice response rates and which weren’t.So if you are waiting until you learn everything about writing emails before you begin – just start writing. There is no better place
2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding the actual release. “Yesterday, date, I e-mailed you the following media release. The subject line is _____________ and my e-mail address is ___________. As I know you are inundated with e-mails, and the SPAM filters can also play a role, I wanted to ensure that you received it. If you did not and would like me to resend an electronic version so you do not have to retype it, please let me know.”
Faxing a copy is a great follow up reminder and provides them with a hard copy version in addition to the electronic version.
3. Call and Leave a Message after Hours
Then, in the later evening or early morning, call and leave a voice message when you know they are not in the office. The message can be as follows:
“Ms. ______, This is _______. I wanted to follow up with you concerning my media release. (Describe your
In days past we used to get insurance from our parents insurance agent and just go with that. Now, it certainly pays to spend a few minutes doing an online insurance quote to see if you're getting the best coverage for the lowest cost. Here are 4 reasons to check your insurance coverage at least annually.#1 -- Competition keeps rates reasonably low There are many sites online now that can give you multiple quotes from multiple companies in just a few minutes. For most of these quote services, all you need is your name, address, and vehicle information to get a quote. The good part for consumers is that the more companies that offer quotes online, the lower the rates should stay. You know that companies check each other out online and make necessary adjustments. Yes, service when you file a claim has something to do with it, but most peopl
If you are not a PR professional, then you have two choices to obtain your piece of the PR pie for your book:
• Compete with PR professionals using traditional methods to cultivate media contacts and develop excellent follow up skills, or
• Use technology and under the radar tactics to accomplish both
A Word of Caution
Regardless of which technique you chose to use, you still need to have something of interest to offer the media. Just having written a book may be okay to get some courtesy coverage in your local newspaper, however, unless you are a celebrity or controversial, it will not produce your desired results. You need to spend time upfront determining what you can offer that the media will want to share with their readers, listeners or viewers.
One suggestion is to become an expert on a niche topic that is associated with your book’s theme. For example, if you’ve written a novel about how your main character faced or overcame a particular hardship or illness, you can offer quality information that will help others who are experiencing the same challenges.
Create a content-rich Website that provides valuable information about your niche topic and use your book for credibility. Essentially, do not promote your book – promote yourself as an expert and published author on your niche topic. This approach will attract the media’s attention and your expertise will help you to sell more books, as well as help others.
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “Shotgun” Approach
1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.
2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:
PR Web - http://www.prweb.com
MediaSyndicate - http://www.mediasyndicate.com
Free-News-Release - http://www.free-news-release.com
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media
2. E-mail Your Release
E-mail your media release to each contact. Do not mass mail to your list. Address each contact by name and ensure correct spelling. Have a “catchy” subject line and stress the benefits you are offering their readers, listeners and viewers within the release. To test your release, contact the first five and measure your results. If the response is poor or non-existent, review your release to determine if it is written to stimulate interest. Then send it to the next five, and so on.
2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding the actual release. “Yesterday, date, I e-mailed you the following media release. The subject line is _____________ and my e-mail address is ___________. As I know you are inundated with e-mails, and the SPAM filters can also play a role, I wanted to ensure that you received it. If you did not and would like me to resend an electronic version so you do not have to retype it, please let me know.”
Faxing a copy is a great follow up reminder and provides them with a hard copy version in addition to the electronic version.
3. Call and Leave a Message after Hours
Then, in the later evening or early morning, call and leave a voice message when you know they are not in the office. The message can be as follows:
“Ms. ______, This is _______. I wanted to follow up with you concerning my media release. (Describe your
Are you eager to inform the masses about your new launch? It is quite obvious that you would really be anxious to inform people that you have something useful available for them. What more can be better than using banners for this purpose? Banners are considered as one of the best means of advertising about your products and services. Whatever the matter is or whatever the means are used for propagating, one thing is sure that nothing in the business world can survive without product promotion and information.Matching the concept and ideas of the advertiser with the available banners is really difficult. Sometimes it may happen that the design won’t suit you or the thought reflected in the banner might not be up to the mark. There can be whole lot of problems in communicating through such banners. So, it is always better to opt for custom banners that are made
Create a content-rich Website that provides valuable information about your niche topic and use your book for credibility. Essentially, do not promote your book – promote yourself as an expert and published author on your niche topic. This approach will attract the media’s attention and your expertise will help you to sell more books, as well as help others.
How to Effectively Use Technology to Accomplish Your Book Marketing and PR Goals
To say that media professionals are inundated with telephone calls and email messages is an understatement. To be effective in this era of information overload, you need to develop both “proactive” and “passive” campaigns. The proactive component is directly contacting the media, while the passive component is having your content-rich Website place in the “Top Ten” of the major search engines. When reporters and producers are searching for information on your niche topic, they need to be able to find your Website.
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “Shotgun” Approach
1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.
2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:
PR Web - http://www.prweb.com
MediaSyndicate - http://www.mediasyndicate.com
Free-News-Release - http://www.free-news-release.com
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media
2. E-mail Your Release
E-mail your media release to each contact. Do not mass mail to your list. Address each contact by name and ensure correct spelling. Have a “catchy” subject line and stress the benefits you are offering their readers, listeners and viewers within the release. To test your release, contact the first five and measure your results. If the response is poor or non-existent, review your release to determine if it is written to stimulate interest. Then send it to the next five, and so on.
2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding the actual release. “Yesterday, date, I e-mailed you the following media release. The subject line is _____________ and my e-mail address is ___________. As I know you are inundated with e-mails, and the SPAM filters can also play a role, I wanted to ensure that you received it. If you did not and would like me to resend an electronic version so you do not have to retype it, please let me know.”
Faxing a copy is a great follow up reminder and provides them with a hard copy version in addition to the electronic version.
3. Call and Leave a Message after Hours
Then, in the later evening or early morning, call and leave a voice message when you know they are not in the office. The message can be as follows:
“Ms. ______, This is _______. I wanted to follow up with you concerning my media release. (Describe your
I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. The opinion that is formed in this instantaneous way is done so subconsciously. This happens automatically, and you might wonder why. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.You might also have invested in some really great pictures or images on your site. I'm afraid this will carry zero influence on your visitor's instant opinion. Nor does your offer matter. You could be promoting a sensational deal, like selling dollars for dimes. But this too, will be overlooked by the site visitor. This is because the second your page is displayed your s
Under the Radar PR Tactics
When you conduct your PR campaign, you need to use a “rifle,” as well as a “shotgun” to achieve better results. For example, posting your press release on-line or paying to have it mass distributed can produce disappointing results unless you write it for good search engine placement and follow up with the editors and producers that you have contacted.
The PR “Shotgun” Approach
1. Write a Keyword-Rich Media Release
Incorporate one major keyword phrase and two – three secondary related keyword phrases into your release. This helps to ensure that the search engines index it and give your release a good ranking.
2. Post Your Release to the Free Press Release Distribution Websites
Make your release available to reporters and producers by posting it to the free press release distribution Websites including:
PR Web - http://www.prweb.com
MediaSyndicate - http://www.mediasyndicate.com
Free-News-Release - http://www.free-news-release.com
Press Release Spider - http://www.pressreleasespider.com
3. Sign Up for Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media
2. E-mail Your Release
E-mail your media release to each contact. Do not mass mail to your list. Address each contact by name and ensure correct spelling. Have a “catchy” subject line and stress the benefits you are offering their readers, listeners and viewers within the release. To test your release, contact the first five and measure your results. If the response is poor or non-existent, review your release to determine if it is written to stimulate interest. Then send it to the next five, and so on.
2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding the actual release. “Yesterday, date, I e-mailed you the following media release. The subject line is _____________ and my e-mail address is ___________. As I know you are inundated with e-mails, and the SPAM filters can also play a role, I wanted to ensure that you received it. If you did not and would like me to resend an electronic version so you do not have to retype it, please let me know.”
Faxing a copy is a great follow up reminder and provides them with a hard copy version in addition to the electronic version.
3. Call and Leave a Message after Hours
Then, in the later evening or early morning, call and leave a voice message when you know they are not in the office. The message can be as follows:
“Ms. ______, This is _______. I wanted to follow up with you concerning my media release. (Describe your
These days it seems the importance of a quality debt consolidation loan has never been greater.With incomes rising more slowly than many expenses, and interest rates on credit cards remaining high even as other interest rates fall, it has become more practical than ever before to consolidate debt and reduce expenses through the use of a debt consolidation loan.Get A Copy Of Your Credit ReportThere are of course many things to consider when it comes to choosing a debt consolidation loan, and it is important to prepare carefully for this important decision.One of the most critical things to do before applying for a debt consolidation loan is to pull a copy of your own credit report.It is unfortunately all too common for credit reports to contain errors, and an undiscovered and uncorrected error could cause you to be charged a h
Google Alerts are email updates of the latest relevant Google results (web, news, blogs and groups). By entering your keyword phrases and e-mail address, Google will forward links to the posted items. This will act as your clipping service - http://www.google.com/alerts?hl=en – Include your name as one of the keyword phrases.
The PR “Rifle” Approach - Research - Email – FAX – Leave Message after Hours – Email Again If you want to get through the information overload, this tactic will get your release noticed without initially having to talk to a reporter.
1. Research Media Contacts
Create a list of specific media contacts that are interested in your niche - including their email addresses, telephone and fax numbers. For an excellent US media research tool, go to: http://www.congress.org/congressorg/dbq/media
2. E-mail Your Release
E-mail your media release to each contact. Do not mass mail to your list. Address each contact by name and ensure correct spelling. Have a “catchy” subject line and stress the benefits you are offering their readers, listeners and viewers within the release. To test your release, contact the first five and measure your results. If the response is poor or non-existent, review your release to determine if it is written to stimulate interest. Then send it to the next five, and so on.
2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding the actual release. “Yesterday, date, I e-mailed you the following media release. The subject line is _____________ and my e-mail address is ___________. As I know you are inundated with e-mails, and the SPAM filters can also play a role, I wanted to ensure that you received it. If you did not and would like me to resend an electronic version so you do not have to retype it, please let me know.”
Faxing a copy is a great follow up reminder and provides them with a hard copy version in addition to the electronic version.
3. Call and Leave a Message after Hours
Then, in the later evening or early morning, call and leave a voice message when you know they are not in the office. The message can be as follows:
“Ms. ______, This is _______. I wanted to follow up with you concerning my media release. (Describe your
A stay-at-home-mom has great satisfaction of being beside your children most of the time – taking good care of them, answering their weirdest queries, wiping their tears, comforting them and keeping a track of their achievement or progress the children are making in their lives.It is quite likely that you will confess that this is lot better than the sense of guilt of leaving your children to be cared for by others (especially if you have been a job-holder in the past). Nevertheless, you will have no regrets, no sense of guilt in the deep recesses of your mind for depriving yourself and your family of the economic advantage or of not giving yourself the opportunity to work towards professional fulfillment!Financial Freedom For Stay-at-home MomsWell, as a stay-at-home-mom, there is some good news for you! With the many in home online businesses, y
2. FAX Your Release
The following day, FAX the release to each editor with the following message preceding the actual release. “Yesterday, date, I e-mailed you the following media release. The subject line is _____________ and my e-mail address is ___________. As I know you are inundated with e-mails, and the SPAM filters can also play a role, I wanted to ensure that you received it. If you did not and would like me to resend an electronic version so you do not have to retype it, please let me know.”
Faxing a copy is a great follow up reminder and provides them with a hard copy version in addition to the electronic version.
3. Call and Leave a Message after Hours
Then, in the later evening or early morning, call and leave a voice message when you know they are not in the office. The message can be as follows:
“Ms. ______, This is _______. I wanted to follow up with you concerning my media release. (Describe your content and why her readers will love it). In addition to e-mailing it on (Date), I also faxed it to you. My phone number is _________. If you have any questions or need more information, please call or e-mail me. Again, my phone number is ___________.”
4. Follow Up E-mail Then wait two days and follow up again by e-mail.
Subject line: Follow up: Your release title. Ms _______, How are you? I am following up to see if you are planning to use my release on_______. I feel that your readers will benefit_______________ (State benefits, solutions, etc.)
If you have any questions, please feel free to contact me.
Thank you, Name / Phone number / Media Kit URL
Conclusion
With this technique, you are productively making several media contacts in less time and “surrounding” them with your release to ensure that they read it. You are also creating a content-rich Website that the media can find in the search engines.
When the media does express interest, remember to be professional, friendly and get them to like you.
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