verts on all the articles on their sites, and turn a profit that way. While it can seem slightly unfair for other people to be making money from your hard work, the services are generally free, and the benefit more than outweighs the disadvantages in the long run.

All the pros, none of the cons

Article submissions are one of the best methods available now for increasing your online presence - contrary to other ways, like the [link submission databases] offered by some companies that promise to boost your ratings overnight, there is little to no danger of search engines seeing your site as

Every now and then we get emails from people wondering why Herds of Words choose to offer articles for free. Surely it can't be good business practice just to give things away? Well, while it would be nice to keep up the illusion of generosity, I have to admit that we don't do it purely out of the goodness of our hearts (although of course that's a big part of it!). The truth is that having free articles on our website helps us. Aside from the benefit to clients of being able to read some samples of our writing style, every article we publish moves us higher up the search engine rankings.

SEO like you want to win!

Almost all search engines organise websites based on keywords. The more often a site uses a particular keyword, the higher it rates for searches that include that term. However, there are thousands, often hundreds of thousands, of websites all using the same keywords, so there have to be other criteria by which to determine the most relevant results for any given search term.

Google uses a combination of methods in order to rate sites in order of importance. Two of the most important statistics it measures are:

1. How regularly the website is updated with new content
2. The number of other websites that link to it

Articles provide an excellent way of solving both of these problems, and thus moving your site closer to the top of the results page.

Generate repeat visitors

Writing a regular flow of informative articles is a great way of adding content to your site, because if your readers find them genuinely useful, they will remember, and they'll come back for more. People have to sift through a lot of rubbish on the web to get to the good stuff, so when they come across something worthwhile they keep track of it. This is a good way of getting repeat traffic, which is what you want - a vast proportion of your sales will be made from repeat customers, as people tend to stick around when they've found a good thing!

Mutual back scratching

Articles are also useful for getting those all-important links to your site. There are literally hundreds of article submission sites on the 'net, where you can publish your articles with a link back to your website. The more articles you publish, the more links you have pointing to your website and the quicker and higher you will climb up the rankings. In return, the article submission sites place adverts on all the articles on their sites, and turn a profit that way. While it can seem slightly unfair for other people to be making money from your hard work, the services are generally free, and the benefit more than outweighs the disadvantages in the long run.

All the pros, none of the cons

Article submissions are one of the best methods available now for increasing your online presence - contrary to other ways, like the [link submission databases] offered by some companies that promise to boost your ratings overnight, there is little to no danger of search engines seeing your site as s

nt to win!

Almost all search engines organise websites based on keywords. The more often a site uses a particular keyword, the higher it rates for searches that include that term. However, there are thousands, often hundreds of thousands, of websites all using the same keywords, so there have to be other criteria by which to determine the most relevant results for any given search term.

Google uses a combination of methods in order to rate sites in order of importance. Two of the most important statistics it measures are:

1. How regularly the website is updated with new content
2. The number of other websites that link to it

Articles provide an excellent way of solving both of these problems, and thus moving your site closer to the top of the results page.

Generate repeat visitors

Writing a regular flow of informative articles is a great way of adding content to your site, because if your readers find them genuinely useful, they will remember, and they'll come back for more. People have to sift through a lot of rubbish on the web to get to the good stuff, so when they come across something worthwhile they keep track of it. This is a good way of getting repeat traffic, which is what you want - a vast proportion of your sales will be made from repeat customers, as people tend to stick around when they've found a good thing!

Mutual back scratching

Articles are also useful for getting those all-important links to your site. There are literally hundreds of article submission sites on the 'net, where you can publish your articles with a link back to your website. The more articles you publish, the more links you have pointing to your website and the quicker and higher you will climb up the rankings. In return, the article submission sites place adverts on all the articles on their sites, and turn a profit that way. While it can seem slightly unfair for other people to be making money from your hard work, the services are generally free, and the benefit more than outweighs the disadvantages in the long run.

All the pros, none of the cons

Article submissions are one of the best methods available now for increasing your online presence - contrary to other ways, like the [link submission databases] offered by some companies that promise to boost your ratings overnight, there is little to no danger of search engines seeing your site as

he number of other websites that link to it Articles provide an excellent way of solving both of these problems, and thus moving your site closer to the top of the results page.

Generate repeat visitors

Writing a regular flow of informative articles is a great way of adding content to your site, because if your readers find them genuinely useful, they will remember, and they'll come back for more. People have to sift through a lot of rubbish on the web to get to the good stuff, so when they come across something worthwhile they keep track of it. This is a good way of getting repeat traffic, which is what you want - a vast proportion of your sales will be made from repeat customers, as people tend to stick around when they've found a good thing!

Mutual back scratching

Articles are also useful for getting those all-important links to your site. There are literally hundreds of article submission sites on the 'net, where you can publish your articles with a link back to your website. The more articles you publish, the more links you have pointing to your website and the quicker and higher you will climb up the rankings. In return, the article submission sites place adverts on all the articles on their sites, and turn a profit that way. While it can seem slightly unfair for other people to be making money from your hard work, the services are generally free, and the benefit more than outweighs the disadvantages in the long run.

All the pros, none of the cons

Article submissions are one of the best methods available now for increasing your online presence - contrary to other ways, like the [link submission databases] offered by some companies that promise to boost your ratings overnight, there is little to no danger of search engines seeing your site as

eat traffic, which is what you want - a vast proportion of your sales will be made from repeat customers, as people tend to stick around when they've found a good thing!

Mutual back scratching

Articles are also useful for getting those all-important links to your site. There are literally hundreds of article submission sites on the 'net, where you can publish your articles with a link back to your website. The more articles you publish, the more links you have pointing to your website and the quicker and higher you will climb up the rankings. In return, the article submission sites place adverts on all the articles on their sites, and turn a profit that way. While it can seem slightly unfair for other people to be making money from your hard work, the services are generally free, and the benefit more than outweighs the disadvantages in the long run.

All the pros, none of the cons

Article submissions are one of the best methods available now for increasing your online presence - contrary to other ways, like the [link submission databases] offered by some companies that promise to boost your ratings overnight, there is little to no danger of search engines seeing your site as

verts on all the articles on their sites, and turn a profit that way. While it can seem slightly unfair for other people to be making money from your hard work, the services are generally free, and the benefit more than outweighs the disadvantages in the long run.

All the pros, none of the cons

Article submissions are one of the best methods available now for increasing your online presence - contrary to other ways, like the [link submission databases] offered by some companies that promise to boost your ratings overnight, there is little to no danger of search engines seeing your site as spam and banning you. Publishing articles is good for everybody. Traffic to your site is boosted, the search engines can continue to provide accurate and relevant results, and most importantly, web-users are provided with valuable and meaningful content, free of charge!