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Member You - Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty?
How to Use Color and Graphics in Your Business Proposals
Most large and small businesses have their own unique brand. This includes their logo, packaging or any other kind of graphic. Writing a good business proposal often requires some thought whether to use graphics and color.Research recommends using color and graphics except for those rare situations where the customer explicitly forbids it. Government bids are less common than it used to be. But, they need to be used with some judgment. Throwing in clip art or colorful logos will probably do more damage than good.There are several factors that contribute to a good package: page layout, legibility of the font, use of white space. But, two of the more important tools you can use are color and graphics.Research indicates that using color and graphics can increase the reader's interest, enhance retention, and improve comprehension. In fact, the results showed the following impact from color:1. Increases comprehension up to 73% 2. Increases retention and recall 55% to 78% 3. Increases motivation up t
customers sMost large and small businesses have their own unique brand. This includes their logo, packaging or any other kind of graphic. Writing a good business proposal often requires some thought whether to use graphics and color.Research recommends using color and graphics except for those rare situations where the customer explicitly forbids it. Government bids are less common than it used to be. But, they need to be used with some judgment. Throwing in clip art or colorful logos will probably do more damage than good.There are several factors that contribute to a good package: page layout, legibility of the font, use of white space. But, two of the more important tools you can use are color and graphics.Research indicates that using color and graphics can increase the reader's interest, enhance retention, and improve comprehension. In fact, the results showed the following impact from color:1. Increases comprehension up to 73% 2. Increases retention and recall 55% to 78% 3. Increases motivation up t
Customer Service Flops at a Restaurant: When Something Was So Going Well, Why Change It?
Before I get started on this article, I’d like to say goodbye to the phrase, at the end of the day, because, at the end of the day, the phrase is still there, taunting me. I don’t want to say it anymore and I’m sick of hearing it, quite frankly. Lately, whenever I hear someone use that phrase, I almost burst out laughing. And I don’t want to do that. That would be rude. So, instead, I stifle the laugh and work hard to not smile. If I smiled they would wonder why I’m smiling. They know they didn’t say anything funny. (Is she laughing at me? Why, yes, I am, because, at the end of the day, I’m sick and tired of that phrase.) So I don’t even smile.**Sigh**Okay, back to Customer Service Flops at a Restaurant!On a Saturday, I wanted to get out of the house to do some writing, to get a change of atmosphere and to perhaps be inspired by different surroundings.I headed to Borders Books, but they didn’t have enough tables; all were taken. (They’ve had room for more tables for a few years,
Are you concerned about customer loyalty? Are your customers soBefore I get started on this article, I’d like to say goodbye to the phrase, at the end of the day, because, at the end of the day, the phrase is still there, taunting me. I don’t want to say it anymore and I’m sick of hearing it, quite frankly. Lately, whenever I hear someone use that phrase, I almost burst out laughing. And I don’t want to do that. That would be rude. So, instead, I stifle the laugh and work hard to not smile. If I smiled they would wonder why I’m smiling. They know they didn’t say anything funny. (Is she laughing at me? Why, yes, I am, because, at the end of the day, I’m sick and tired of that phrase.) So I don’t even smile.**Sigh**Okay, back to Customer Service Flops at a Restaurant!On a Saturday, I wanted to get out of the house to do some writing, to get a change of atmosphere and to perhaps be inspired by different surroundings.I headed to Borders Books, but they didn’t have enough tables; all were taken. (They’ve had room for more tables for a few years,
Clearing Your Backlog Of Calls
So you’re finally at the point where business is booming and you’re getting dozens of calls and emails per day from customers, potential or existing, wanting to either ask a question about your products or report a fault in one they’ve just purchased. And if they sent you an email and it wasn’t answered in 24 hours, they WILL call, adding to your ever-increasing backlog.As a good business person, you want to satisfy every client that comes to you with a query and make sure that it’s resolved quickly so that they come back for more later on.The only problem is, you didn’t expect your phone to be going off the hook from the marketing campaign you’ve just finished - not that much anyway!What you need to do now is find a way to clear the backlog of calls you have and fast!Getting the proper tool to help you with your customer service will not only take a load off your support staff but will increase your staff’s productivity as they will be in control of the support they offer and not putting out fires all day.erned about customer loyalty? Are your customers s
So you’re finally at the point where business is booming and you’re getting dozens of calls and emails per day from customers, potential or existing, wanting to either ask a question about your products or report a fault in one they’ve just purchased. And if they sent you an email and it wasn’t answered in 24 hours, they WILL call, adding to your ever-increasing backlog.As a good business person, you want to satisfy every client that comes to you with a query and make sure that it’s resolved quickly so that they come back for more later on.The only problem is, you didn’t expect your phone to be going off the hook from the marketing campaign you’ve just finished - not that much anyway!What you need to do now is find a way to clear the backlog of calls you have and fast!Getting the proper tool to help you with your customer service will not only take a load off your support staff but will increase your staff’s productivity as they will be in control of the support they offer and not putting out fires all day.erned about customer loyalty? Are your customers s
Advertised Products Versus Perception from a South African Perspective
A South African publication revealed that South Africa's top 100 advertisers spent in excess of $930 million on building their brands in 2005. Some individual companies spent upwards of $28 million on advertising to drive their brands home.What's being advertised and what's being delivered are two totally opposite things. Customers have been left by the way side reeling at the fact they have just been coned in many instances."If the brand experience does not measure up to the advertised expectation, Mr Joe Public is guaranteed to walk away. This is one of the great tragedies of brand communication efforts."- Terry BehanWhy is there a major flaw in advertised products versus the delivery thereof, simple, the average business spends six times more to attract new customers than it does to keep old ones. Service quality in South Africa needs huge attention, this is not only our problem it is also a global problem. One of the single greatest keys to longterm success can be summed up in three simple words: quality custome
ustomer loyalty? Are your customers sA South African publication revealed that South Africa's top 100 advertisers spent in excess of $930 million on building their brands in 2005. Some individual companies spent upwards of $28 million on advertising to drive their brands home.What's being advertised and what's being delivered are two totally opposite things. Customers have been left by the way side reeling at the fact they have just been coned in many instances."If the brand experience does not measure up to the advertised expectation, Mr Joe Public is guaranteed to walk away. This is one of the great tragedies of brand communication efforts."- Terry BehanWhy is there a major flaw in advertised products versus the delivery thereof, simple, the average business spends six times more to attract new customers than it does to keep old ones. Service quality in South Africa needs huge attention, this is not only our problem it is also a global problem. One of the single greatest keys to longterm success can be summed up in three simple words: quality custome
How To Become An Expert - And Why
Do you remember the old ads, "When E. F. Hutton speaks..."?Of course, the idea was that E. F. Hutton could offer expert advice on investing, and that it was good to listen to experts before making such an important financial decision such as investing your hard-earned money.Most of us realize the value of listening to, or getting guidance from, an expert before we enter into important changes or projects.In fact, a whole new breed of "experts" is emerging due in part to the internet and internet marketing programs. Just what are these people experts on, and how do YOU become an expert? Why would you even WANT to be an expert?WHO ARE THESE EXPERTS?They are people from every walk of life. They may be doctors and lawyers, housewives, internet marketers, shoe salesmen, Wal-Mart clerks, automobile service managers (met him last night), unemployed or retired. Male, female, young, old, college graduates and high school drop outs. Some are well known in their areas of expertise, and some have never
lty? Are your customers sDo you remember the old ads, "When E. F. Hutton speaks..."?Of course, the idea was that E. F. Hutton could offer expert advice on investing, and that it was good to listen to experts before making such an important financial decision such as investing your hard-earned money.Most of us realize the value of listening to, or getting guidance from, an expert before we enter into important changes or projects.In fact, a whole new breed of "experts" is emerging due in part to the internet and internet marketing programs. Just what are these people experts on, and how do YOU become an expert? Why would you even WANT to be an expert?WHO ARE THESE EXPERTS?They are people from every walk of life. They may be doctors and lawyers, housewives, internet marketers, shoe salesmen, Wal-Mart clerks, automobile service managers (met him last night), unemployed or retired. Male, female, young, old, college graduates and high school drop outs. Some are well known in their areas of expertise, and some have never
The death of customer servie
The other day a reporter call to interview me on the “Death of Customer Service”. My first reaction was to deny that charge and claim that customer service is very much alive and well. But upon further thought of the service I’ve received over the past few months and what others have related to me about their experiences, I had to admit that the quality and level of service has decreased. Upon further thought I realized that it has been on a decline for quite a while.I finally admitted to the reporter that yes, I have to agree that customer service is not doing as well as I’d like to think it is. Of course his next question was, “Why is that?”I believe there are 4 basic reasons for the demise of customer service. The booming economy of the 90’s created an atmosphere where management took the stance that if one customer didn’t like what they were doing, there were plenty lined up behind him/her that had their credit card ready to be processed. Why go the extra mile for someone who
customers so loyal that they will stick with you through hell
The other day a reporter call to interview me on the “Death of Customer Service”. My first reaction was to deny that charge and claim that customer service is very much alive and well. But upon further thought of the service I’ve received over the past few months and what others have related to me about their experiences, I had to admit that the quality and level of service has decreased. Upon further thought I realized that it has been on a decline for quite a while.I finally admitted to the reporter that yes, I have to agree that customer service is not doing as well as I’d like to think it is. Of course his next question was, “Why is that?”I believe there are 4 basic reasons for the demise of customer service. The booming economy of the 90’s created an atmosphere where management took the stance that if one customer didn’t like what they were doing, there were plenty lined up behind him/her that had their credit card ready to be processed. Why go the extra mile for someone who
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