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Member You - How To Keep Your Customers Coming Back -- Understanding Customer Retention
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Many of the car washes in Louisiana do hire illegal immigrants and illegal aliens. It is unfortunate if you consider the huge 200-Billion Dollar spending bill after Hurricane Katrina to see the business owners and their lack of caring for the rest of the citizens of the United States of America. They all know good and well what they are doing is illegal, as you are not allowed to even hire an illegal alien or illegal immigrant in thi
These businesses understand that a customer retention program is a fantastic way to ensure that customers keep coming back. The most recognized customer retention programs are those loyalty programs used by retailers, but this same principal can be applied to any business that wishes to maintain a loyal customer base.
Ask yourself these simple questions.
•Does your business have a comprehensive retention strategy?
•Are you devoting a portion of your marketing budget to keeping current customers?
If you answered no, then you are jeopardizing the long-term success of your business.
Remember it is costs less to keep your current customers then it does to acquire new ones. That doesn’t mean that you should quit spending on marketing attempts to acquire new customers, but you should invest some of your marketing budget on retention strategies. Consider the 80/20 rule which states 80% of your business income comes from just 20% of your customers. A good Customer Retention program will work to convert those occasional customers into “loyal customers” who spend more money on a more frequent basis.
Customer retention doesn’t just happen. Poor customer service can undermine even the best retention strategy. For a customer retention program to be truly successful, the business must look at their total operation to ensure every aspect of their business is aimed at keeping the customers they already have. Is the accounting dep
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Ask yourself these simple questions.
•Does your business have a comprehensive retention strategy?
•Are you devoting a portion of your marketing budget to keeping current customers?
If you answered no, then you are jeopardizing the long-term success of your business.
Remember it is costs less to keep your current customers then it does to acquire new ones. That doesn’t mean that you should quit spending on marketing attempts to acquire new customers, but you should invest some of your marketing budget on retention strategies. Consider the 80/20 rule which states 80% of your business income comes from just 20% of your customers. A good Customer Retention program will work to convert those occasional customers into “loyal customers” who spend more money on a more frequent basis.
Customer retention doesn’t just happen. Poor customer service can undermine even the best retention strategy. For a customer retention program to be truly successful, the business must look at their total operation to ensure every aspect of their business is aimed at keeping the customers they already have. Is the accounting de
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Remember it is costs less to keep your current customers then it does to acquire new ones. That doesn’t mean that you should quit spending on marketing attempts to acquire new customers, but you should invest some of your marketing budget on retention strategies. Consider the 80/20 rule which states 80% of your business income comes from just 20% of your customers. A good Customer Retention program will work to convert those occasional customers into “loyal customers” who spend more money on a more frequent basis.
Customer retention doesn’t just happen. Poor customer service can undermine even the best retention strategy. For a customer retention program to be truly successful, the business must look at their total operation to ensure every aspect of their business is aimed at keeping the customers they already have. Is the accounting de
You want to meet the Rich Jerk!Ha – don’t make me laugh. What do you think the chances are of ever getting to meet this 26-year old brat who has more money than you’ve had hot dinners?Oh, you want to BE a Rich Jerk?Well, that’s a completely different story! I’m going to tell you why.A few days ago, I heard about this fellow who had sold a web site and business on eBay for a fabulous sum of
Customer retention doesn’t just happen. Poor customer service can undermine even the best retention strategy. For a customer retention program to be truly successful, the business must look at their total operation to ensure every aspect of their business is aimed at keeping the customers they already have. Is the accounting de
I was watching the news last week and heard one of the news anchors quoting a recent study that said that people perceive that being well-liked in the workplace is more important than being competent.I hope that this feeling isn’t actually reality when it comes to important careers such as the medical profession.Certainly, I’d rather have an unpopular but competent surgeon working on me than the alternative!Takin
Frequent contact
You can develop a program that provides regular, scheduled contact with customer or prospect (a drip campaign). For example, develop a (opt-in) newsletter campaign, letter campaign or important reminder campaign (oil change, domain renewal etc). This is an excellent approach for many service industries or for sales professionals such as real estate agents or car sales people or any other industries where there is a significant lapse in time between new purchases. You can keep your business name fresh in your clients mind so that they call you instinctively when it is time for the next purchase.
Rewards
Develop a “rewards” program such as points, free product or service or discounts earned by making. This is the retail rewards program most people are familiar with, but this type of retention program is often used in business to business relationships as wel
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