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Member You - E-Business's Best Friend: eCRM
Up until a few years ago there were only 3 types of formal business formations. These were the corporation, a partnership and a sole proprietorship. Each had both positives and negatives and depending on your situation, you would choose the right one for you.The latest business type however has attempted to create like a hybrid with the benefits of sole proprietorship a
Like any budget-conscious business owner, you may feel uneasy about spending money on marketing. A few hundred here for website tweaks, a few hundred there for articles... it doesn't take much to swing the other way, from marketing optimist to doubtful, stingy, money-hoarding pessimist... does it!Scrimping on the marketing, cutting back on the copywriting. Failing to keep
Enter eCRM
With the proliferation of e-business into just about every consumer market, customers are faced with more options than ever. As a result, they have naturally become increasingly demanding both of the products they purchase and customer service they receive. The idea is that, “if company A doesn’t meet my expectations, I can always go to companies B thru Z. By merely doing a Google search on your product or service you can quickly discover the number of competitors waiting for the chance to eat your lunc
Downsizing is like an amputation, which removes part of one’s body but creates side effects such as low staff morale and bad reputation. If it is badly executed, it can wrench out the innovative spirit and loyalty of the staff. Downsizing and layoffs are part of the price of becoming more competitive. The price for not doing it, however, is much higher later if the issue
Enter eCRM
With the proliferation of e-business into just about every consumer market, customers are faced with more options than ever. As a result, they have naturally become increasingly demanding both of the products they purchase and customer service they receive. The idea is that, “if company A doesn’t meet my expectations, I can always go to companies B thru Z. By merely doing a Google search on your product or service you can quickly discover the number of competitors waiting for the chance to eat your lun
If math was your strong suit in high school and college, you might consider giving a career as a financial engineer a try. Leading brokerage houses such as Merrill Lynch are increasingly interested in hiring financial engineers to help guide their businesses. In fact, Merrill Lynch provided a grant to MIT to launch a financial engineering program.Nowadays, a certificate i
Enter eCRM
With the proliferation of e-business into just about every consumer market, customers are faced with more options than ever. As a result, they have naturally become increasingly demanding both of the products they purchase and customer service they receive. The idea is that, “if company A doesn’t meet my expectations, I can always go to companies B thru Z. By merely doing a Google search on your product or service you can quickly discover the number of competitors waiting for the chance to eat your lun
Many companies think that Customer Service is simple and indeed it could be argued that good service is simple from the customer's perspective. But a proper customer service strategy is hardly simple. You must take stock of your entire organization and find out all the points where your company interacts with your customers. Where you interact with your vendors and how you can i
Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the “look
The importance of eCRM is highlighted when you think of the fact that e-business’ customer ‘touch points’ are limited and usually virtual. There’s seldom any face-to-face contact because the company usually doesn’t have a physical location, just a web domain.
Because of the relatively recent appearance of eCRM on the business scene, many people aren’t quite sure how to define it. In fact, the definition of eCRM varies almost as widely as the techniques companies use to manage it. For some people, eCRM may be as simple as pulling data off their order tracking system; they may believe keeping track of who bought what tells them the whole story. Other e-businesses with more experience may take a more complex view; metadata, datamining and drilldowns, and CTI can all be seen as vital eCRM tools used to paint a picture of the customer.
Unfor
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