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Member You - The Most Powerful Way To Influence Your Customers
I visited the NACS, National Association of Convenience Stores, this past week. It is a trade show and conference event for everyone involved in selling to or running convenience stores.If your beverage or other product can be sold at convenience stores, this show is for you. It is visited by buyers from distribution companies, convenience stores and supermarkets.First of all you need to know that the exhibitors at this trade show are not convenience stores. Instead, they are all suppliers to convenience st
Think about this...
How are most friendships formed? It starts when you find out that the other person has something in common with you. That the two of you are alike in some way, you share a common interest.
That relationship becomes even stronger whe
In every business organization, accouting business outsource process plays an important role. Accounting is one such department which every company has to maintain. This area keeps changing year after year and so every company has to keep up with the changes in it. For this, you have to manage your book records till you finish up paying taxes for a financial year and again keep it safely for future reference. Every company dreams to prosper well in its business and for this they have to struggle hard to survive longer by b
Have you ever read a salesletter that made you feel that way?
For me personally, very few salesletters have had that kind of effect on me. But one thing's for sure... every time I have come across such a sales letter, I've found myself pulling out my credit card and buying whatever the site was selling by the time I was done reading the letter!
How useful would it be if you could influence your customers that strongly?
Here's the simple secret to wielding that kind of power...
Before you try to sell to them, meet them where they are!
What do I mean by that strange phrase?
Just this... Show the customer that you can see the world from where he is standing, through his eyes. Show him that you understand, that you're aware of, and sensitive to his feelings, thoughts and experiences!
The only way to show the customer all those things is to genuinely understand and empathize with his problems, challenges and frustrations. In other words, you can't fake it. You actually have to step into the other person's world and really see it through his eyes, through his point of view.
Think about this...
How are most friendships formed? It starts when you find out that the other person has something in common with you. That the two of you are alike in some way, you share a common interest.
That relationship becomes even stronger when
I'm feeling good. Actually I'm feeling great.My three weeks of dealing with neurotic computer systems had a happy ending.I'll briefly explain - but first a sidebar.In my last newsletter, When Your Stress Meter Makes You Want To Scream, I recapped my frustration with the technology stuff I was dealing with.Since this letter is dedicated to No-Brainer Selling Tips I shared four tips on how to handle stressful situations. Obviously, selling can be stressful.So what happens - I got dozens o
How useful would it be if you could influence your customers that strongly?
Here's the simple secret to wielding that kind of power...
Before you try to sell to them, meet them where they are!
What do I mean by that strange phrase?
Just this... Show the customer that you can see the world from where he is standing, through his eyes. Show him that you understand, that you're aware of, and sensitive to his feelings, thoughts and experiences!
The only way to show the customer all those things is to genuinely understand and empathize with his problems, challenges and frustrations. In other words, you can't fake it. You actually have to step into the other person's world and really see it through his eyes, through his point of view.
Think about this...
How are most friendships formed? It starts when you find out that the other person has something in common with you. That the two of you are alike in some way, you share a common interest.
That relationship becomes even stronger whe
Of course, mistakes are important. Two facts put those you make in perspective. One, everyone who plays the game makes mistakes. Two, that you make mistakes is not nearly as important as what you do about them.That’s hard to remember when you are wallowing in the bed of regret, second-guessing and even being eaten alive by fear that usually follows on the heels of a mistake.Nevertheless, it is true. “The way you follow up on the errors you make has a greater impact on the future of your career th
Here's the simple secret to wielding that kind of power...
Before you try to sell to them, meet them where they are!
What do I mean by that strange phrase?
Just this... Show the customer that you can see the world from where he is standing, through his eyes. Show him that you understand, that you're aware of, and sensitive to his feelings, thoughts and experiences!
The only way to show the customer all those things is to genuinely understand and empathize with his problems, challenges and frustrations. In other words, you can't fake it. You actually have to step into the other person's world and really see it through his eyes, through his point of view.
Think about this...
How are most friendships formed? It starts when you find out that the other person has something in common with you. That the two of you are alike in some way, you share a common interest.
That relationship becomes even stronger whe
Big companies, or small, both have benefits and disadvantages. Big company may give you a false sense of security. In large companies when they have layoffs, seem to layoff large groups, not just one or two people.The advantage of a big company is you can get lost in the crowd. You do your work, and then you are able to come home and that is it. Then on the other hand a disadvantage, is that being lost in the crowd, you will not get recognition if you are doing a job well done. In most cases the congratulations
The only way to show the customer all those things is to genuinely understand and empathize with his problems, challenges and frustrations. In other words, you can't fake it. You actually have to step into the other person's world and really see it through his eyes, through his point of view.
Think about this...
How are most friendships formed? It starts when you find out that the other person has something in common with you. That the two of you are alike in some way, you share a common interest.
That relationship becomes even stronger whe
Business cards are great for advertising a new business that has just been launched. There is usually a cash flow problem in the beginning stages of the business. By making use of these little cards to advertise your business could mean a huge saving on advertising material.The cards can be designed and printed in your office. Print a few first to test on your friends and family. Welcome their input and change your cards accordingly. Make sure that they are clearly printed in color so that they will be eye catc
Think about this...
How are most friendships formed? It starts when you find out that the other person has something in common with you. That the two of you are alike in some way, you share a common interest.
That relationship becomes even stronger when you begin to realize that the other person understands you, that's he's going through the same challenges that you are!
Nothing creates a bond faster between two people than sharing something in common, especially a common pain or frustration.
This is what those great sales writers mean when they say "you have to know your customer!" It means, you have to know what your customer is going through, what motivates him and what pains him!
When you can show the customer that you see the world from where he's standing, that you can feel what he feels, the "plight" they're at, the frustrations and struggles they're going through, you can then easily lead them to the solution!
Before you can offer to solve your customer's problem, you have to show him that you empathize with his problem!
Everyone's offering to solve their problems and making them all kinds of promises. Yet very few people actually take the time to show the customer that they really understand them, that they care! That they appreciate and empathize with their problem!
Why do you think "personal stories" and "testimonials" work so well to sell products? It's because the customer can relate to the people in the stories. The stories can often time take the reader from t
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