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  • Member You - The Moment of Truth

    Printed Mugs - The Perfect Solution To Corporate Advertising
    Businesses – whether mom and pop organizations or multi-national corporations – often struggle to find the very best way to advertise themselves to potential clients. Advertising can become especially difficult when the target audience of a business is varied instead of focused. How can you launch an effective campaign when your audience is so diverse? A simple solution that is both cost effective and message efficient is a printed mug.When you choose a printed mug to adv
    y and one situation stands out. The morning of my departure I called the Concierge to arrange transportation to the airport. Here's a summary of this Moment of Truth:

    Me, the Customer: "I need to be at Miami International Airport by 5:00 pm for a 6:00pm flight. Can you arrange transportation with Super Shuttle for me? " Simple request - or so I thought.

    Concierge:

    The Inbound Call Center and Customer Relationship Management
    Call centers are created by organizations to receive inbound calls for varied day-to-day business reasons. Since companies invest tremendous amounts of money into customer- care relationships, they carefully monitor customer perceptions of their efforts to serve them. There’s a growing awareness in the business community that customers are unhappy dealing with computerized message delivery systems. Callers tend to perceive interactive voice response systems (IVR), voicema
    Every customer contact is a Moment of Truth that creates a Moment of Misery, a Moment of Mediocrity, or a Moment of WOW. In the Moment of Truth you can create customers for LIFE or you can initiate a slow and painful demise of your company one customer at a time.

    A Moment of Mediocrity is what most often occurs in business to customer interactions and this is where the customer's expectations were met - and those may even be low expectations. Customers who experience a Moment of Mediocrity, feel "satisfied" but will not reward the company with loyalty. These customers are only your customers because they haven't found a better experience.

    A Moment of Misery is created each time you fail to meet the customer's expectations. Often, Moments of Misery result in damaging and highly persuasive negative word-of-mouth advertising and customer defection.

    A Moment of WOW is created when you exceed the customer's expectations. Service must be truly outstanding and service providers have to go "Beyond WOW" to create the Moment of WOW. Moments of WOW create a profitable base of loyal customers, which results in growth, increased profits, and lasting value. (For hundreds of ideas on how to create Moments of WOW, pick up my brand new book, Beyond WOW by going to Beyond WOW.) Two years ago I stayed in a luxury hotel in Miami with a corner ocean view room. I paid $179 for a one-night stay and my expectations for service were high. I experienced a myriad of problems during my short stay and one situation stands out. The morning of my departure I called the Concierge to arrange transportation to the airport. Here's a summary of this Moment of Truth:

    Me, the Customer: "I need to be at Miami International Airport by 5:00 pm for a 6:00pm flight. Can you arrange transportation with Super Shuttle for me? " Simple request - or so I thought.

    Concierge:

    Take the Personal Out of the Workplace: Leave Your Troubles at the Door!
    Bringing your emotional baggage into the work place is inappropriate for all the reasons you may imagine. Yet employees, managers and business owners do it all the time.The question is, how do you handle it? How do you look at your manager and think, "No one is going to tell me what to do!" What if a client, peer or prospect gets you on a Bad Day?How do you take the personal out of the workplace?It requires discrimination and distinction. If you are having comm
    customer's expectations were met - and those may even be low expectations. Customers who experience a Moment of Mediocrity, feel "satisfied" but will not reward the company with loyalty. These customers are only your customers because they haven't found a better experience.

    A Moment of Misery is created each time you fail to meet the customer's expectations. Often, Moments of Misery result in damaging and highly persuasive negative word-of-mouth advertising and customer defection.

    A Moment of WOW is created when you exceed the customer's expectations. Service must be truly outstanding and service providers have to go "Beyond WOW" to create the Moment of WOW. Moments of WOW create a profitable base of loyal customers, which results in growth, increased profits, and lasting value. (For hundreds of ideas on how to create Moments of WOW, pick up my brand new book, Beyond WOW by going to Beyond WOW.) Two years ago I stayed in a luxury hotel in Miami with a corner ocean view room. I paid $179 for a one-night stay and my expectations for service were high. I experienced a myriad of problems during my short stay and one situation stands out. The morning of my departure I called the Concierge to arrange transportation to the airport. Here's a summary of this Moment of Truth:

    Me, the Customer: "I need to be at Miami International Airport by 5:00 pm for a 6:00pm flight. Can you arrange transportation with Super Shuttle for me? " Simple request - or so I thought.

    Concierge:

    Car Magnets Are There To Create Awareness Among Numerous People
    Information have been important for everyone, be it from any source. No matter what the means are, news or information is something that has to reach the masses. After all, if it is not reaching the target audience, then all the hard work will go in vain. Moreover, the message is all about something new that has come in to the market or it may be something about a social cause that is being promoted. The reasons are many for dispensing any information, but the main issue is that it
    nts of Misery result in damaging and highly persuasive negative word-of-mouth advertising and customer defection.

    A Moment of WOW is created when you exceed the customer's expectations. Service must be truly outstanding and service providers have to go "Beyond WOW" to create the Moment of WOW. Moments of WOW create a profitable base of loyal customers, which results in growth, increased profits, and lasting value. (For hundreds of ideas on how to create Moments of WOW, pick up my brand new book, Beyond WOW by going to Beyond WOW.) Two years ago I stayed in a luxury hotel in Miami with a corner ocean view room. I paid $179 for a one-night stay and my expectations for service were high. I experienced a myriad of problems during my short stay and one situation stands out. The morning of my departure I called the Concierge to arrange transportation to the airport. Here's a summary of this Moment of Truth:

    Me, the Customer: "I need to be at Miami International Airport by 5:00 pm for a 6:00pm flight. Can you arrange transportation with Super Shuttle for me? " Simple request - or so I thought.

    Concierge:

    Are You Suited for Self-employment?
    A recent poll conducted by Yahoo! Small Business showed that nearly 3 out of 4 Americans have considered starting their own business. In fact, of more than 2,200 adults surveyed, over half (51 percent) said they would like to launch their small business within the next 5 years.Clearly, entrepreneurship is a part of the American Dream. But is everyone suited to being his or her own boss? Here’s a 10-question quiz that can give you a quick idea of your chance for succe
    growth, increased profits, and lasting value. (For hundreds of ideas on how to create Moments of WOW, pick up my brand new book, Beyond WOW by going to Beyond WOW.) Two years ago I stayed in a luxury hotel in Miami with a corner ocean view room. I paid $179 for a one-night stay and my expectations for service were high. I experienced a myriad of problems during my short stay and one situation stands out. The morning of my departure I called the Concierge to arrange transportation to the airport. Here's a summary of this Moment of Truth:

    Me, the Customer: "I need to be at Miami International Airport by 5:00 pm for a 6:00pm flight. Can you arrange transportation with Super Shuttle for me? " Simple request - or so I thought.

    Concierge:

    Debt Tips
    Debt is great, in fact, I don't know what I'd do without it. Debt teaches you to manage your money. Debt builds credit. And if you play your cards right, debt will actually earn money for you. It's all simple. If your credit is bad right now, this may not work. But if you have average or better credit, this will only help to improve it.After I moved to Colorado I had a ton of debt, so what did I do? Waited tables for 6 months and rang up even more debt by partying all
    y and one situation stands out. The morning of my departure I called the Concierge to arrange transportation to the airport. Here's a summary of this Moment of Truth:

    Me, the Customer: "I need to be at Miami International Airport by 5:00 pm for a 6:00pm flight. Can you arrange transportation with Super Shuttle for me? " Simple request - or so I thought.

    Concierge: "Ma'am, you have to give at least a 24 hour notice for a shuttle to the airport. I cannot call for you. You can take a taxi or we can arrange a car for you for $99. "

    Me, the "paying" customer:"Why do you need a 24 hour notice for a routine ride to the airport?

    Concierge: "It's our procedure. You can take a taxi or I can arrange a car. Those are your choices."

    Me, the customer/ the reason you have a job: "Okay, can you just veer away from "procedure" and see if the shuttle can pick me up eight hours from right now?"

    Concierge: "I can give you the number and you can call."

    I called Super Shuttle and the representative said, "Sure, the royal blue van will meet you out front at exactly 4:30." See how easy that was? Why couldn't the Concierge just pick up the phone and check?

    Here's what the Concierge should have said upon my request for a shuttle: "Ms. Golden, typically Super Shuttle requires a 24 hour advance notice, but I'll see what I can do. If I cannot arrange transportation with the shuttle, we can get you to the airport by taxi or private car. Let me check on that and I'll call you right back." This response would have made the Moment of Truth a Moment of Mediocrity and perhaps I would have considered another stay at the hotel. But my moment was Misery and not only will I not return, but like every customer, I'll spread negative word-of- mouth advertising.

    A Moment of Misery is created every time you:

    *Tell a customer "No" without first

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