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Member You - In the Window Cleaning Business, It's all About Keeping Your Focus: Proper Focus Equals Success
Before revealing the tricks of the trades, there are a few myths and fallacies that need to be cleared up. These common marketing misconceptions could be obstacle to you profiting from your online business.Email marketing is one of the most cost effective marketing methods today because virtually everyone uses email. When you are filling out various forms for processing different transactions online your email address is always required. A person without an email address is like a person without an online home, which is inexcusable for someone in this generation.Direct Email marketing (Spam) campaigns can offend a lot of people. The secret way around this problem is through permission-based marketing or Opt-In.The Real Deal with Building an Opt-In ListHere's how you can benefit from the power of email marketing campaigns - building an Opt-In list.Building an good Opt-In list is not a cake walk for everyone, particularly for the uninformed. Here is a rundown of tips on how you can succeed with Opt-In Email Marketing.1. Strategic D
After my initial success of capturing window washing customers, I quickly realized that the profit potential in the window washing biz can be absolutely enormous. Why veer off course and dilute that profit by spending time building or doing another business?
One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".
This was drilled into me from a very young age. But here's the thing-wind
Managing sales leads to deliver resultsSo you've done the hard work and got a stream of qualified sales leads – why does it all go wrong from here?After much gnashing of teeth and hours spent justifying the investment and calculating your required return on investment, you have spent your hard-earned marketing money to generate a stream of sales leads – whether telemarketing, exhibitions, seminars, online or offline advertising, direct response advertising or directory listings they all have one thing in common, they are expensive and the investment has to be justified.Now you have your leadsWhatever the source, you are now the proud owner of a stream of (hopefully) qualified sales leads, unfortunately our experience is that this is just the beginning and on its own it does not mean that this will automatically translate into sales.A CRM system is key building blockPerhaps the most critical task you can do once you have got the leads is to make sure that you capture all the information about these leads onto
This month, I wanted to talk to you about the benefits of keeping your focus in your window cleaning business.
So what do you say we get right to it? Here we go...
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The benefits of keeping your Focus
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Without beating around the bush, I see a lot of window washers trying to either:
1. work other businesses in addition to window washing hoping something clicks.
and/or
2. offer many, multiple services in addition to window washing.
Let's talk about number 1 first.
1. Working other businesses in addition to window washing hoping something clicks.
This is probably the hardest thing for me to do...keeping focus on one business/one opportunity. Can you relate to that? I think that's a problem with many people.
I mean there are soooooo many business opportunities out there, and they all sound great when reading about them. They really do. So what do we do when we're surrounded by all these supposedly "great" opportunities?
Well...I used to buy into or join lots of them. But I'll tell you the first thing I did when entering the window washing business. I looked back over the years and analyzed the successes and failures I've had. I knew that window washing was the last stop for me, so failure wasn't an option. The wheels had to stop spinning.
After my little "realty check", it finally hit me like a ton of bricks...
It simply all boiled down to having too many irons in the fire all the time. It's tough to spread yourself out among 2 or more businesses. Not only in terms of time, but in terms of deciding which ones to invest in.
Something has to give, so the end result was nothing really took off. In one time period, I was selling asset protection to high income prospects, servicing a bunch of payphones I bought, and talking to day care centers about buying some personalized books for the little kiddies.
Needless to say, bah humbug on that. And the bank account showed it.
But being a "business start up junkie" required some discipline as my window washing business grew. Whenever a business looked appealing or an opportunity arose, my blinders had to come on. Contrary to popular belief, the grass is not always greener on the other side of the fence.
After my initial success of capturing window washing customers, I quickly realized that the profit potential in the window washing biz can be absolutely enormous. Why veer off course and dilute that profit by spending time building or doing another business?
One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".
This was drilled into me from a very young age. But here's the thing-windo
Today, as information technology goes ahead, technology has changed the lifestyle of the people in unimaginable way. Physical distance can not act like a communication barrier. Information can be passed faster then anticipated time. So here e-commerce comes into the picture. E-commerce is related to doing online business.With the growth of e-commerce, e-contracts have come into the picture. An e-contract is similar to conventional contract but it is modeled, deployed by some software system. So next time, when you are going to accept an e-contract, take some time to ponder over a few things.Understand if an e-contract is a valid contract or not. E-contract should satisfy required legal requirements. E-contract should interpret, compile other legal standard.An agreement between two parties can be viewed as legal only when it satisfies legal requirements. This means making offers by seller and accepting offers by buyer. Contract can result only in one case, when one promise is made in return of other. So this return promise is treated as
Let's talk about number 1 first.
1. Working other businesses in addition to window washing hoping something clicks.
This is probably the hardest thing for me to do...keeping focus on one business/one opportunity. Can you relate to that? I think that's a problem with many people.
I mean there are soooooo many business opportunities out there, and they all sound great when reading about them. They really do. So what do we do when we're surrounded by all these supposedly "great" opportunities?
Well...I used to buy into or join lots of them. But I'll tell you the first thing I did when entering the window washing business. I looked back over the years and analyzed the successes and failures I've had. I knew that window washing was the last stop for me, so failure wasn't an option. The wheels had to stop spinning.
After my little "realty check", it finally hit me like a ton of bricks...
It simply all boiled down to having too many irons in the fire all the time. It's tough to spread yourself out among 2 or more businesses. Not only in terms of time, but in terms of deciding which ones to invest in.
Something has to give, so the end result was nothing really took off. In one time period, I was selling asset protection to high income prospects, servicing a bunch of payphones I bought, and talking to day care centers about buying some personalized books for the little kiddies.
Needless to say, bah humbug on that. And the bank account showed it.
But being a "business start up junkie" required some discipline as my window washing business grew. Whenever a business looked appealing or an opportunity arose, my blinders had to come on. Contrary to popular belief, the grass is not always greener on the other side of the fence.
After my initial success of capturing window washing customers, I quickly realized that the profit potential in the window washing biz can be absolutely enormous. Why veer off course and dilute that profit by spending time building or doing another business?
One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".
This was drilled into me from a very young age. But here's the thing-wind
How to get the most out of using just a single picture (photo or art) on a page? The page can be a page in a magazine, a book, a folder /announcement or a web page.Using just one photo or picture may be seen as a challenge. But the difference and impression between using no pictures and a single picture is much bigger than the difference between one picture and several pictures on a page, whatever printed material or an online webpage.A sublime layout with pictures has nothing to do with the number of pictures but how they are used.Be inspired for your desktop publishing and web page layout by the following ideas and tips.* A full page picture on the left pageA full page picture on the left page in a magazine, folder or book is a simple and functional layout. If possible choose a picture that directs the attention towards the text at the right page and be careful to select a really appealing picture of good technical quality.* A picture as a whole page backgroundA picture as a background on a printed page c
After my little "realty check", it finally hit me like a ton of bricks...
It simply all boiled down to having too many irons in the fire all the time. It's tough to spread yourself out among 2 or more businesses. Not only in terms of time, but in terms of deciding which ones to invest in.
Something has to give, so the end result was nothing really took off. In one time period, I was selling asset protection to high income prospects, servicing a bunch of payphones I bought, and talking to day care centers about buying some personalized books for the little kiddies.
Needless to say, bah humbug on that. And the bank account showed it.
But being a "business start up junkie" required some discipline as my window washing business grew. Whenever a business looked appealing or an opportunity arose, my blinders had to come on. Contrary to popular belief, the grass is not always greener on the other side of the fence.
After my initial success of capturing window washing customers, I quickly realized that the profit potential in the window washing biz can be absolutely enormous. Why veer off course and dilute that profit by spending time building or doing another business?
One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".
This was drilled into me from a very young age. But here's the thing-wind
After completing their translation training programmes at higher professional education or university level, many students can’t wait to set up as a freelance translator. However, gaining a foothold as a freelancer in a very competitive translation market may turn out to be a pretty complicated business. Translation agencies are not usually keen on contracting inexperienced translators, business clients are difficult to find without commercial tools, and the tax authorities won’t just accept anyone as a self-employed person. So what do you need to do to set up shop as a successful freelance translator?Translation agenciesMost translation agencies are wary of admitting new freelancers into their networks. After all, it takes a while before it really becomes clear whether a freelancer can live up to their expectations: does he/she stick to agreed deadlines, offer a consistent level of quality, consult relevant reference resources, deal effectively with various registers and specialisations (commercial, technical, medical, financial, IT, etc.)? Many translatio
Something has to give, so the end result was nothing really took off. In one time period, I was selling asset protection to high income prospects, servicing a bunch of payphones I bought, and talking to day care centers about buying some personalized books for the little kiddies.
Needless to say, bah humbug on that. And the bank account showed it.
But being a "business start up junkie" required some discipline as my window washing business grew. Whenever a business looked appealing or an opportunity arose, my blinders had to come on. Contrary to popular belief, the grass is not always greener on the other side of the fence.
After my initial success of capturing window washing customers, I quickly realized that the profit potential in the window washing biz can be absolutely enormous. Why veer off course and dilute that profit by spending time building or doing another business?
One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".
This was drilled into me from a very young age. But here's the thing-wind
Most savvy Internet marketers didn't need YouTube or the cover of Time magazine to tell them video is the next big thing. Most web marketers were already using and benefiting from online videos long before Time and other pundits declared video and self generated content to be having a profound impact on our daily lives.Many online marketers have been using videos for years to promote and sell their products. Mainly because the use of video as a marketing tool is cost-effective and a very simple way to market. It is one marketing trend no online marketer can ignore. It is already playing a major role in online marketing and will play an even greater role in the future.Just look at how video is being used by Brock Felt and Buck Rizvi to roll out their PipeLine Profits venture. These relatively unknown marketers are using video from the recent StomperNet event to introduce and gather buzz for their PipeLine (Co-Registration) Profits (www.pipelineprofits.com). You should also note how effectively blogs and podcasts are being used in
After my initial success of capturing window washing customers, I quickly realized that the profit potential in the window washing biz can be absolutely enormous. Why veer off course and dilute that profit by spending time building or doing another business?
One of the reasons I think I was so intent on forming another business is because of the philosophy of "don't put all your eggs into one basket".
This was drilled into me from a very young age. But here's the thing-windows are NOT going anywhere. We'll have glass forever, and more of it is appearing every day. It's a business that will never dry up and blow away unless people start living in caves. :o)
So I encourage you, regardless whether you're in the window washing biz part-time or full-time, give it 100% part-time or 100% full-time effort. The rewards can be tremendous as I am seeing all across the country from hundreds of my students.
2. Offering many, multiple services in addition to window washing.
This is a killer way to make lots of additional profits on top of window washing profits, but my experience has shown that if you do this BEFORE you've established a certain level of trust with the customer, it'll be much harder for you to accomplish this smorgasboard approach.
At the completion of a window cleaning job is a perfect time to go after the add on business like cleaning ceiling fans and mirrors like I discuss in my manual How to Start Your Own Residential Window Washing Business. But before you even secure them as a customer, it's way too early to bombard them with lots of other stuff.
Just plant a seed. Be subtle about it. The best way I've found to handle it is to use a "leave behind card" after the job is done, and then cement it further throughout the upcoming months, and throughout your entire relationship with that customer by sending out periodic correspondence.
Your little leave behind card could be similar to a tent card that you see in hotels. Inside the card is a listing of your additional services. Or have a flyer made up that details all your additional services and leave that with the customer.
And as far as "future correspondence", below is a letter you're more than welcome to use in case you want to capture additional business besides your window washing jobs:
Dear John and Nancy:
Thank you so much for the opportunity to regularly
maintain the cleanliness of your glass.
As you may be aware, in addition to cleaning and
maintaining the windows of our ever-growing cust-
omer base, we have recently expanded our services
to include:
--pressure washing
--blind cleaning
--gutter cleaning
--driveway sealing
--awning clean
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