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Member You - 5 Things NOT to Do With Upset Customers
Culture Eats Strategy For Lunch ople's minds. So why make your job harder by starting out on the wrong foot.I was speaking to group in Atlanta recently and this phrase was stated to me after my speech by one of my audience members….”Culture eats strategy for lunch”.I was compelled by what this meant, especially as regards processes such as customer service. Simply put, the statement implies that companies who establish a particular culture in their business will be superior in practice than those who forsake culture for strategy or process. Culture will win every time.Take a look at the finest companies in providing service, suc 2. Don't argue with a customer. You can never win an argument with your customers. Certainly, you can prove your point and even have the last word, you may even be right, but as far as changing your customer's mind is concerned, you will probably be just as futile as if you were wrong. 3. Don't speak with authoritative tone as if you have to prove the customer wrong. Even when the customer is wrong, this is not an appropriate response, as it will put the customer on the defense. 4. Don't say, "We would never do that." Instead try, "Tell me about that." 5. Don't be afraid to apologize. Offer an apology even when the customer is at fault. An apology is not admission Competition in Advertising for the Customers Interest A couple of months ago I had a small kitchen fire in my home. All is well now, but for a few days my family and I camped out in a hotel room and once we returned home we had no oven (it was destroyed in the fire) so we were forced to eat every meal out for several days.Good marketing and advertising is not easy for small business on a small budget however it can be done with the proper strategies. There is a lot of competition in advertising for the customer's eyeball and interests. Everyone is competing to get the customer to listen to their marketing and their offers. But are you asking yourself if the customer is listening to you? And have you thought to yourself why should they listen to you?Does your potential customer understand that your offer is credible and that the reputation of your On the day of the fire two representatives from the insurance company told me to "Hold on to your meal receipts, send them to us and we'll cover your meals plus sales tax." After the contractors restored my home and we settled back in, I was preparing to mail in my meal receipts for reimbursement and I gave my adjuster a quick call before dropping the envelope of receipts in the mail. He explained that reimbursement was actually for 50% of meals and not 100%. While a partial adjustment made sense to me, I clearly recalled two company representatives promising to "cover meals plus sales tax." My adjuster became sarcastic and defensive in both his words and tone and said, "No one in this entire company would have told you we cover 100% of meals. Our policy is to cover 50% because you would have been eating even if the fire had not occurred." I was livid. Now it's no longer about the issue, it's about the principle. So what did I do? I assembled all the facts that supported my case, presented an opening argument to the company's corporate office calmly and methodically, and finally delivered a fervent and succinct summation of my evidence and closed the deal---walking away with 100% of my meal charges. Here's the lesson here: Had the claims adjuster done and said the right things during my initial phone call, the company would have been able to resolve this problem with a simple explanation and apology. Instead, they paid out nearly $200 more than they had to and had to spend 10 minutes listening to my case. This costly scenario is played out countless times every day throughout the service sector because employees don't know how to communicate with upset customers with diplomacy and tact and in such a way that creates calm and goodwill. In my case, had the claims adjuster responded with, "What we were trying to explain is that your policy covers 50% of your meals plus sales tax. You would have been out of expenses for meals even if you had not experienced the regretful fire. We try to minimize your inconvenience during your loss by covering expenses above and beyond your normal meal expenses. Does this make sense? I'm so sorry for any inconvenience this misunderstanding has caused you." This approach certainly made sense and I would have very likely accepted the 50% policy. But instead, the claim adjuster's attitude incited me and I was determined to accept nothing but full reimbursement. The wrong approach to an already upset customer only makes them more forceful and often results in a much higher payout from the company. I don't want you to have to pay one dollar more than you absolutely have to and to help you manage costs better I'll give you 5 things not to do with upset customers. 1. Don't tell a customer they are wrong. Telling your customer he is wrong arouses opposition and will make the customer want to battle with you. It's difficult, under even the most benign situations to change people's minds. So why make your job harder by starting out on the wrong foot. 2. Don't argue with a customer. You can never win an argument with your customers. Certainly, you can prove your point and even have the last word, you may even be right, but as far as changing your customer's mind is concerned, you will probably be just as futile as if you were wrong. 3. Don't speak with authoritative tone as if you have to prove the customer wrong. Even when the customer is wrong, this is not an appropriate response, as it will put the customer on the defense. 4. Don't say, "We would never do that." Instead try, "Tell me about that." 5. Don't be afraid to apologize. Offer an apology even when the customer is at fault. An apology is not admission o Why Do I Want to Communicate? resentatives promising to "cover meals plus sales tax." My adjuster became sarcastic and defensive in both his words and tone and said, "No one in this entire company would have told you we cover 100% of meals. Our policy is to cover 50% because you would have been eating even if the fire had not occurred."Communication is the act of relaying ideas, concepts, advice and recommendations to people who want to hear from you or have reason to care.We’ll call the people who want to hear from you your clients. The people who have reason to care are your prospects.You want to communicate to inform, inspire or provide advice. Keeping your name in front of people is an end result not a reason. You build your business most effectively by communicating with a focused purpose.Take existing clients as an example.Instea I was livid. Now it's no longer about the issue, it's about the principle. So what did I do? I assembled all the facts that supported my case, presented an opening argument to the company's corporate office calmly and methodically, and finally delivered a fervent and succinct summation of my evidence and closed the deal---walking away with 100% of my meal charges. Here's the lesson here: Had the claims adjuster done and said the right things during my initial phone call, the company would have been able to resolve this problem with a simple explanation and apology. Instead, they paid out nearly $200 more than they had to and had to spend 10 minutes listening to my case. This costly scenario is played out countless times every day throughout the service sector because employees don't know how to communicate with upset customers with diplomacy and tact and in such a way that creates calm and goodwill. In my case, had the claims adjuster responded with, "What we were trying to explain is that your policy covers 50% of your meals plus sales tax. You would have been out of expenses for meals even if you had not experienced the regretful fire. We try to minimize your inconvenience during your loss by covering expenses above and beyond your normal meal expenses. Does this make sense? I'm so sorry for any inconvenience this misunderstanding has caused you." This approach certainly made sense and I would have very likely accepted the 50% policy. But instead, the claim adjuster's attitude incited me and I was determined to accept nothing but full reimbursement. The wrong approach to an already upset customer only makes them more forceful and often results in a much higher payout from the company. I don't want you to have to pay one dollar more than you absolutely have to and to help you manage costs better I'll give you 5 things not to do with upset customers. 1. Don't tell a customer they are wrong. Telling your customer he is wrong arouses opposition and will make the customer want to battle with you. It's difficult, under even the most benign situations to change people's minds. So why make your job harder by starting out on the wrong foot. 2. Don't argue with a customer. You can never win an argument with your customers. Certainly, you can prove your point and even have the last word, you may even be right, but as far as changing your customer's mind is concerned, you will probably be just as futile as if you were wrong. 3. Don't speak with authoritative tone as if you have to prove the customer wrong. Even when the customer is wrong, this is not an appropriate response, as it will put the customer on the defense. 4. Don't say, "We would never do that." Instead try, "Tell me about that." 5. Don't be afraid to apologize. Offer an apology even when the customer is at fault. An apology is not admission Keep Customers Happy: Show Them You Care ould have been able to resolve this problem with a simple explanation and apology. Instead, they paid out nearly $200 more than they had to and had to spend 10 minutes listening to my case.The cable TV service in my area recently changed from one big, impersonal company to another. The new company launched a multi-million dollar ad campaign to assure all of us that they were committed to giving us a new level of service. Unfortunately, they didn’t tell us that new level of service was actually lower than what we had before. After enduring several weeks of dropped channels and fewer choices, I called Giant Cable Company to register my complaint with the service.The guy who answered the phone seemed pleasant enough. This costly scenario is played out countless times every day throughout the service sector because employees don't know how to communicate with upset customers with diplomacy and tact and in such a way that creates calm and goodwill. In my case, had the claims adjuster responded with, "What we were trying to explain is that your policy covers 50% of your meals plus sales tax. You would have been out of expenses for meals even if you had not experienced the regretful fire. We try to minimize your inconvenience during your loss by covering expenses above and beyond your normal meal expenses. Does this make sense? I'm so sorry for any inconvenience this misunderstanding has caused you." This approach certainly made sense and I would have very likely accepted the 50% policy. But instead, the claim adjuster's attitude incited me and I was determined to accept nothing but full reimbursement. The wrong approach to an already upset customer only makes them more forceful and often results in a much higher payout from the company. I don't want you to have to pay one dollar more than you absolutely have to and to help you manage costs better I'll give you 5 things not to do with upset customers. 1. Don't tell a customer they are wrong. Telling your customer he is wrong arouses opposition and will make the customer want to battle with you. It's difficult, under even the most benign situations to change people's minds. So why make your job harder by starting out on the wrong foot. 2. Don't argue with a customer. You can never win an argument with your customers. Certainly, you can prove your point and even have the last word, you may even be right, but as far as changing your customer's mind is concerned, you will probably be just as futile as if you were wrong. 3. Don't speak with authoritative tone as if you have to prove the customer wrong. Even when the customer is wrong, this is not an appropriate response, as it will put the customer on the defense. 4. Don't say, "We would never do that." Instead try, "Tell me about that." 5. Don't be afraid to apologize. Offer an apology even when the customer is at fault. An apology is not admission Personal Image and Your Business I'm so sorry for any inconvenience this misunderstanding has caused you."Most people are attached to their sense of image and style, as we are being fed daily by magazines and TV shows, how fashion and style are expressions of individuality. However, being too attached to what is deemed your individual style, will lead you to using your image ineffectively to build your business.Whether you agree with it or not, people judge others by how they look. Therefore, personal image may be used to create trust at first sight. So it must be well thought out with much care.I have given image seminars where This approach certainly made sense and I would have very likely accepted the 50% policy. But instead, the claim adjuster's attitude incited me and I was determined to accept nothing but full reimbursement. The wrong approach to an already upset customer only makes them more forceful and often results in a much higher payout from the company. I don't want you to have to pay one dollar more than you absolutely have to and to help you manage costs better I'll give you 5 things not to do with upset customers. 1. Don't tell a customer they are wrong. Telling your customer he is wrong arouses opposition and will make the customer want to battle with you. It's difficult, under even the most benign situations to change people's minds. So why make your job harder by starting out on the wrong foot. 2. Don't argue with a customer. You can never win an argument with your customers. Certainly, you can prove your point and even have the last word, you may even be right, but as far as changing your customer's mind is concerned, you will probably be just as futile as if you were wrong. 3. Don't speak with authoritative tone as if you have to prove the customer wrong. Even when the customer is wrong, this is not an appropriate response, as it will put the customer on the defense. 4. Don't say, "We would never do that." Instead try, "Tell me about that." 5. Don't be afraid to apologize. Offer an apology even when the customer is at fault. An apology is not admission Paying Attention And Following Directions: Have You Learned Your Lesson? ople's minds. So why make your job harder by starting out on the wrong foot.Pay attention. Follow directions. Do these phrases sound familiar? They should, from day one these two phrases are repeated to us over and over again. Parents, teachers, coaches, you are bombarded by these phrases in all facets of your life. With all of this reinforcement, you would assume the last thing we would do is forget them. Explain this to me then: How is it that when we get to the corporate world we seem to scrap these lessons all together?I want you to take a minute and count the number of times that you’ve sent ou 2. Don't argue with a customer. You can never win an argument with your customers. Certainly, you can prove your point and even have the last word, you may even be right, but as far as changing your customer's mind is concerned, you will probably be just as futile as if you were wrong. 3. Don't speak with authoritative tone as if you have to prove the customer wrong. Even when the customer is wrong, this is not an appropriate response, as it will put the customer on the defense. 4. Don't say, "We would never do that." Instead try, "Tell me about that." 5. Don't be afraid to apologize. Offer an apology even when the customer is at fault. An apology is not admission of fault. It can be offered to express regret. For example, "I'm so sorry for any inconvenience this misunderstanding has caused you." Never forget in problem situations the issue is not the issue. The way the issue is handled becomes the issue.
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