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  • Member You - Customer Feedback Management: Do Companies Want You to Leave Customer Feedback?

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    How effectively are customer complaints and issues that arise from trading being dealt with? Many companies have departments and call centres. But to many of us, the call centre can be the source of much frustration.

    If you've ever sat in one of these call queues, only to have some tired, bored individual attempt to wade their way through the ever increasing complexity of products and services offered by some of today’s online trading companies, you'll appreciate wher

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    rvice?

    How effectively are customer complaints and issues that arise from trading being dealt with? Many companies have departments and call centres. But to many of us, the call centre can be the source of much frustration.

    If you've ever sat in one of these call queues, only to have some tired, bored individual attempt to wade their way through the ever increasing complexity of products and services offered by some of today’s online trading companies, you'll appreciate wher

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    ave departments and call centres. But to many of us, the call centre can be the source of much frustration.

    If you've ever sat in one of these call queues, only to have some tired, bored individual attempt to wade their way through the ever increasing complexity of products and services offered by some of today’s online trading companies, you'll appreciate wher

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    increasing complexity of products and services offered by some of today’s online trading companies, you'll appreciate where I'm coming from. Many companies will farm out the most important interface between customer and supplier to an overseas company. Who records the issues that go unresolved and is anything ever done about them?

    What happens? We hang up (or get cut off) and the whole thing gets forgotten. You could even be forgiven for asking if some companies actually want to manage and act upon the feedback of their customers?

    I can't help but think that we may have done it to ourselves. T

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