he business model in each month. He insisted that his executives never lostEveryone in a corporation should learn customer service and that includes the executives to. The late great Ray Kroc, the founder of McDonald's stated in his book; Grinding It out. That each of his executives had to spend time behind the counter of a McDonald's store greeting customers and understanding the business model in each month. He insisted that his executives never lost e executives to. The late great Ray Kroc, the founder of McDonald's stated in his book; Grinding It out. That each of his executives had to spend time behind the counter of a McDonald's store greeting customers and understanding the business model in each month. He insisted that his executives never lostn his book; Grinding It out. That each of his executives had to spend time behind the counter of a McDonald's store greeting customers and understanding the business model in each month. He insisted that his executives never losthind the counter of a McDonald's store greeting customers and understanding the business model in each month. He insisted that his executives never losthe business model in each month. He insisted that his executives never lost touch with reality and understood what their business was all about. It was about customer service he would say and he was right.

Ray Kroc used to say that if a customer is happy when they leave the store they will come back 10 more times. If they are unhappy they may frequent a different restauran