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Member You - The Service Department: Service, The End Users View
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Thousands upon thousands of users everyday search the engines to find the latest info.The idea is to build mini sites that target this market.We call these "pop surfer" sites.It sounds a bit far fetched at first, but with a little strategy, these "pop surfers" can help sell our products - NO MATTER WHAT WE SELL, or at least generate a decent amount of qualified traffic.To get an idea of the type of traffic, have a look at these sites:http://buzz.yahoo.comhttp://50.lycos.comhttp://www.wordtracker.comhttp://www.google.com/press/zeitgeist.htmlLook at the terms in these lists. I'm sure you recognize most of them, as they are an indication of what and who is "happening
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“What is my calling?” Do any of us really have complete clarity about our life calling? Even those of us with the knowingness we must teach, write or sing may often ask, “What direction am I to go, now?” How do we answer these soulful questions?Richard Bolles, author of “What Color is My Parachute?” and the granddaddy of the employment industry says, when people are asked what they would like to do they often respond with “I don’t know.” Bolles maintains this is because people interpret the question to be “What am I going to do with the rest of my life?”This question is too big, too daunting, immobilizing people. Instead, remind yourself that the career journey is much like driving a car in the fog. Sign posts arrive at the crossroads and we can reach our destination despite the fog. Instead of worrying ourselves with not having the answer to our career/path questions (that perhaps, can only be revealed as we grow into them) what if we simply looked for the slender threads?Slender Threads at W
Customers expect equipment to be returned in good working order in a reasonable time frame. They also expect all settings and adjustments to remain as they were when the equipment failed. The end user is reasonable, and they do not expect overnight repairs at no charge. They have been taught through experience not to expect to much. So it should be easy for a service department to exceed their expectations.
A happy customer is one that is kept advised of the status of the repair and is aware of the cost before the repair is made so that they can make cost-effective decisions. I have found, in talking with customers over the years that the more that they understand about the problem the more they are willing to work with you. One must however, be careful not to disclose negative short comings of the company or of fellow employees. The best rule is that if you cannot say something good or positive about the company or a fellow employee, then say nothing at all. However mistakes do happen, even with the best employees. Mistakes will be made whenever action is being taken, we learn from these mistakes and try not to repeat them. Honest mistakes can be admitted without mentioning names and this can be a positive from the customers' view point. Mistakes are always best disclosed before the customer discovers them and brings them to your attention.
Employees should be encouraged to bring mistakes to their supervisors as soon as they are aware of them. This should not be viewed as a bad thing but a good action on the part of the employee, so that the mistake can be resolved as soon as possible. An employee that never makes mistakes may be too cautious and may not be productive, I would challenge this type of employee to be more aggressive and try new things.
If
Today, the advertising job has become so complex that normally, no business firm chooses to handle the function directly. They employ advertising agencies. And the advertising agency has become a major institution in the field of advertising and marketing.The advertiser- advertising agency relationship is a very crucial aspect of advertising management. Only when the advertiser and the advertising agency work in close contact and collaborate with each other can the advertising function can be carried out effectively and successfully. The collaboration cannot be limited to the mechanics of developing the advertisements; it has to pervade the entire task of marketing communications.The firm and the agency must work together in media selection, theme development, message construction and copy development. It is essential that the agency have all the relevant information about the firm, its products and markets, the consumer, the competition and the channels. The agency must become an ‘insider’ and right at the ‘fa
A happy customer is one that is kept advised of the status of the repair and is aware of the cost before the repair is made so that they can make cost-effective decisions. I have found, in talking with customers over the years that the more that they understand about the problem the more they are willing to work with you. One must however, be careful not to disclose negative short comings of the company or of fellow employees. The best rule is that if you cannot say something good or positive about the company or a fellow employee, then say nothing at all. However mistakes do happen, even with the best employees. Mistakes will be made whenever action is being taken, we learn from these mistakes and try not to repeat them. Honest mistakes can be admitted without mentioning names and this can be a positive from the customers' view point. Mistakes are always best disclosed before the customer discovers them and brings them to your attention.
Employees should be encouraged to bring mistakes to their supervisors as soon as they are aware of them. This should not be viewed as a bad thing but a good action on the part of the employee, so that the mistake can be resolved as soon as possible. An employee that never makes mistakes may be too cautious and may not be productive, I would challenge this type of employee to be more aggressive and try new things.
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The advertising industry is one that has stood the test of time. In more recent years, website advertising is yet another form of advertising that has become quite popular and necessary in this world where the internet rules. Advertising is no longer monopolized by print magazines, the broadcast industry, billboards and the media. However, it is important to first know the different modes of advertising from which you may choose. Some variations of website advertising are the pixel ad or word links.In 2005, a student by the name of Alex Tew had the idea to sell some advertising spaces on his website to help finance his studies. Before long, all of his site dots were sold out. This was the beginning of the pixel advertising method. Copycats sprouted and while some remain successful, others have since folded. Although it is safe to say that Mr. Tew is happily counting his millions, it is too early to predict the life cycle of pixel ads.The word links, or word cloud websites are the latest online trend. I
Employees should be encouraged to bring mistakes to their supervisors as soon as they are aware of them. This should not be viewed as a bad thing but a good action on the part of the employee, so that the mistake can be resolved as soon as possible. An employee that never makes mistakes may be too cautious and may not be productive, I would challenge this type of employee to be more aggressive and try new things.
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I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus group research.There’s a war going on. I’m not safe in my own house. Americans are bombarded by 3,000 paid messages each day Media uses militaristic terminology. In movie theaters, we are referred to as captive audiences. TV networks call us a target. If I click on a banner ad they refer to me as a hit.I’m sitting among memetic hitmen. I’m writing from the 2005 US Account Planning Conference -Exploring the New Power of Creativity in Chicago's Fairmont hotel.I’m not a registered attendee as I have been in years past. I’m wireless in the lobby of the Fairmont Hotel, so I am a paying customer of the hotel. I’m only trespassing when I actually attend the conference or eat a meal at their open buffets.If you’ve read Thomas Frank's One Market Under God, you know who these people a
Employees should be encouraged to bring mistakes to their supervisors as soon as they are aware of them. This should not be viewed as a bad thing but a good action on the part of the employee, so that the mistake can be resolved as soon as possible. An employee that never makes mistakes may be too cautious and may not be productive, I would challenge this type of employee to be more aggressive and try new things.
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I recently had an experience with a small business that reminded me of the power of "the extra mile" principle. The "extra mile principle" is the act of going above and beyond expectations; going out of your way to provide an uncommonly high level of service to another, whether a customer, a friend, a relative or even a stranger, not because you HAVE to, but because you WANT to.Here's what happened: I went in to a neighborhood mailing place called Mostly Mail to send out some packages on a Saturday. I arrived after the last mail pick-up had already been made for the day. But the owner of the store, an incredibly nice guy named Bill, volunteered to go the extra mile on my behalf. "No problem," he told me. "I'll make a special drop at the post office myself to make sure your packages get out in the mail today."Now he certainly didn't have to do it. I'm a relatively new customer. I don't even rent a P.O. box at his store, and the volume of my business is miniscule. But he has a customer for life in me and a walkin
If your customers deal with more suppliers than you, then you need to know what the other suppliers are doing to meet their needs. End users are usually more than happy to share this information with you. This will help you in your decisions to replace or repair and to what level. You should always try to exceed their expectations.
End users expect some startup problems with new products, but also expect fast corrections, this is where the need for fast and effective communications with the factory or manufacturer is required.
When a customer calls in with a problem, they are grateful for any help they can receive. Any time the problem can be resolved by phone or e-mail you have exceeded their expectations. So a good service department starts with good phone support.
Experiences good and bad
The second call made by a customer relating to the same repair is a bad experience and should be prevented. If the stage of repair is phone support, the person providing the support should always try to be the person returning a call, not waiting on the customer, unless this is not convenient for the customer. There is nothing wrong in taking the customers' number or e-mail address and telling them that you will find the information and get back with them, just be sure that it is in a timely manner.
After the equipment has been returned for repair contact should always be initiated by the service department by a phone ca
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