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Member You - Don’t Let Your Systems Drive Your Customers Crazy!
The world that people live and work in is complex. The behaviours and skills required to solve a simple problem are always multi-dimensional. And yet much, or indeed most, training developed and executed in corporate training programmes are linear in nature. This mismatch between the real world and the training world makes it a certainty that organisations are wasting their training d
I am a customer who makes a point of
There is no shortage of translators who take the plunge and set up shop as self-employed freelancers, but few have the ambition or the spirit to start up their own all-round translation agency. This is not surprising, of course, as the establishment of a full- scale translation agency is a quantum leap compared with what it takes to launch a viable freelance practice. Nevertheless, th
If so, watch out! Your present methods, regulations, policies and procedures may be convenient for the company but utterly frustrating for your customers.
Customers discover these landmines of dissatisfaction almost by accident, stumbling upon them in the normal course of business. Dedicated customers will speak up and complain. Others will just go away.
I am a customer who makes a point of
Here's a fascinating idea.. Having noticed that there always seemed to be many stray cats and dogs in his neighborhood, it occurred to a clever pet shop owner that he could use cheap animal collars and attach an advertising message to those potential 24 hour, walking "billboards". He also dressed them up with animal "shirts" that had his web site address printed all over them.A
If so, watch out! Your present methods, regulations, policies and procedures may be convenient for the company but utterly frustrating for your customers.
Customers discover these landmines of dissatisfaction almost by accident, stumbling upon them in the normal course of business. Dedicated customers will speak up and complain. Others will just go away.
I am a customer who makes a point of
I had traveled last week and wanted to share one of my experiences with you. I had completed a series of seminars on Business Writing and finished in Oakland, Ca. That happens to be near where my brother lives and I took the opportunity to visit him over the weekend.We went to dinner on Saturday evening at a restaurant that was right down the street from his house. Here is wher
Customers discover these landmines of dissatisfaction almost by accident, stumbling upon them in the normal course of business. Dedicated customers will speak up and complain. Others will just go away.
I am a customer who makes a point of
If a potential customer can recognize your brand, your marketing efforts are paying off and business relationships will be easier to obtain. I went to a recent networking event and was doing my pitch with selling Sales Process Consulting under the Power Marketing International flag. We had previously been at trade shows, networking events, put on a seminar and even had one training an
I am a customer who makes a point of
Direct Store Delivery is one of the most important terms in the Wholesale Industry, especially in Wholesale Distribution. It means that you distribute to retail stores one by one.Wholesale Distributors, Retailers and Manufacturers have to familiarize themselves with how DSD works because most accounts, category buyers and anyone who’s anybody will ask you about this if you are
I am a customer who makes a point of letting companies know when their policies are frustrating, preposterous or just plain customer-unfriendly.
Unfortunately, many organizations have built up a thick layer of resistance and defensiveness towards such feedback. They have stopped listening to the voice of the customer…especially the customer with a complaint.
Sometimes I wonder whether anyone is listening at all.
The stories in this book are all true, and many are entertaining. But the
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