Do you have a system in place for keeping track of where your customers and clients are coming from? Or do you just "do some things" and hope they work?

Unfortunately, most Realtors and Real Estate Agencies just follow the crowd, doing the same real estate marketing everyone else does so that they have a presence everywhere anyone else is.

For instance, everyone places their homes for sale ads in the Sunday newspaper, or the local Homes magazine. And if two agencies sign up to support the local Booster Club by posting team pictures, everyone else has to follow suit or they might "look bad."

It makes no sense, but it happens that way for one simple reason: Most agents and agencies don’t know where their business is coming from!

• If you knew that you got the majority of your buyers from your web page would you work harder to promote the web page?

• If you knew that the dollars you spent on a
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  most Realtors and Real Estate Agencies just follow the crowd, doing the same real estate marketing everyone else does so that they have a presence everywhere anyone else is.

  For instance, everyone places their homes for sale ads in the Sunday newspaper, or the local Homes magazine. And if two agencies sign up to support the local Booster Club by posting team pictures, everyone else has to follow suit or they might "look bad."

  It makes no sense, but it happens that way for one simple reason: Most agents and agencies don’t know where their business is coming from!

  • If you knew that you got the majority of your buyers from your web page would you work harder to promote the web page?

  • If you knew that the dollars you spent on a
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    e, everyone places their homes for sale ads in the Sunday newspaper, or the local Homes magazine. And if two agencies sign up to support the local Booster Club by posting team pictures, everyone else has to follow suit or they might "look bad."

    It makes no sense, but it happens that way for one simple reason: Most agents and agencies don’t know where their business is coming from!

    • If you knew that you got the majority of your buyers from your web page would you work harder to promote the web page?

    • If you knew that the dollars you spent on a
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      ne else has to follow suit or they might "look bad."

      It makes no sense, but it happens that way for one simple reason: Most agents and agencies don’t know where their business is coming from!

      • If you knew that you got the majority of your buyers from your web page would you work harder to promote the web page?

      • If you knew that the dollars you spent on a
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        from!
        • If you knew that you got the majority of your buyers from your web page would you work harder to promote the web page?

        • If you knew that the dollars you spent on a full page in the Homes magazine hadn't resulted in even one call for the last 6 months, would you stop advertising there?

        • If you knew your newsletter brought you 2 or 3 new listings every month would you mail more newsletters?

        • If you knew that classified ads didn't work at all, would you keep placing them?

        You won't know any of that unless you set up a system to keep track of where your calls, emails, and walk-ins are coming from.

        Start now, so that within a few months you'll know exactly where to spend your real estate marketing dollars - and where NOT to spend them.

        Make up a chart with the various ways you advertise: Web site, prospecting letters, postcards, Homes magazine, newspapers (by name if you use more th