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  • Member You - The Cheesecake of Tomorrow

    Commercial Answering Services
    If you are in the process of thinking of ways to expand your business, it would be a good idea to include engaging the services of a call center that can provide you with commercial answering
    ly when asked a series of routine, unusual and penetrating questions. Train them to focus on customers' needs, not on policies, dates and procedures. Create satisfied customers today, or those customers may go elsewhere tomorrow.

    YOU MAY USE THIS ARTICLE IN YOUR FREE NEWSLETT

    Free Business Grants
    Several free business grants are provided by the government for the business-minded person. If you think you have a profitable business or that your business needs additional funding for exp
    At an elegant resort in Mauritius, the dessert menu was rather sparse. One customer asked the waiter for ‘The Special Dessert of Today’.

    The waiter returned from the kitchen and reported flatly, ‘We only have the cheesecake of tomorrow.’

    Nonplussed, the customer asked for further explanation.

    ‘The Special of Today is sold out,’ the waiter explained, ‘We only have the cheesecake of tomorrow.’

    ‘Well, can I have a piece of the cheesecake of tomorrow?’ asked the guest.

    ‘I suppose so,’ replied the waiter, and brought this customer a piece of tomorrow’s cheesecake – today.


    Key Learning Point
    --------------------------------------------------------------------------------

    What staff members say to your customers reveals a lot about how they are trained and what they consider to be possible, or important.


    Action Steps
    --------------------------------------------------------------------------------

    Use a mystery shopper (or be a mystery shopper). Visit your business in person and over the phone. Listen carefully to how your staff reply when asked a series of routine, unusual and penetrating questions. Train them to focus on customers' needs, not on policies, dates and procedures. Create satisfied customers today, or those customers may go elsewhere tomorrow.

    YOU MAY USE THIS ARTICLE IN YOUR FREE NEWSLETT

    Find Your Creative Muse With A Career In Cosmetology
    There are a lot of different careers available to anyone with the right skills. What about those of us that tend to be more creative and just can't stand the thought of sitting through four
    or further explanation.

    ‘The Special of Today is sold out,’ the waiter explained, ‘We only have the cheesecake of tomorrow.’

    ‘Well, can I have a piece of the cheesecake of tomorrow?’ asked the guest.

    ‘I suppose so,’ replied the waiter, and brought this customer a piece of tomorrow’s cheesecake – today.


    Key Learning Point
    --------------------------------------------------------------------------------

    What staff members say to your customers reveals a lot about how they are trained and what they consider to be possible, or important.


    Action Steps
    --------------------------------------------------------------------------------

    Use a mystery shopper (or be a mystery shopper). Visit your business in person and over the phone. Listen carefully to how your staff reply when asked a series of routine, unusual and penetrating questions. Train them to focus on customers' needs, not on policies, dates and procedures. Create satisfied customers today, or those customers may go elsewhere tomorrow.

    YOU MAY USE THIS ARTICLE IN YOUR FREE NEWSLETT

    Entering the Design World
    Most Designers and Creative people dream to work on their own. In a creative environment getting good commissions and concentrating solely on the creative process and their passion for design
    piece of tomorrow’s cheesecake – today.


    Key Learning Point
    --------------------------------------------------------------------------------

    What staff members say to your customers reveals a lot about how they are trained and what they consider to be possible, or important.


    Action Steps
    --------------------------------------------------------------------------------

    Use a mystery shopper (or be a mystery shopper). Visit your business in person and over the phone. Listen carefully to how your staff reply when asked a series of routine, unusual and penetrating questions. Train them to focus on customers' needs, not on policies, dates and procedures. Create satisfied customers today, or those customers may go elsewhere tomorrow.

    YOU MAY USE THIS ARTICLE IN YOUR FREE NEWSLETT

    The Name Game: Part 3
    This is the 3rd and final article in this series on naming. The fist article dealt with how to select a naming firm, the second article addressed the components that go into creating a great
    ssible, or important.


    Action Steps
    --------------------------------------------------------------------------------

    Use a mystery shopper (or be a mystery shopper). Visit your business in person and over the phone. Listen carefully to how your staff reply when asked a series of routine, unusual and penetrating questions. Train them to focus on customers' needs, not on policies, dates and procedures. Create satisfied customers today, or those customers may go elsewhere tomorrow.

    YOU MAY USE THIS ARTICLE IN YOUR FREE NEWSLETT

    Steel Industry Import Taxes
    When we raised the steel import tax a few years ago it hurt many manufacturing sectors who used steel in their production. It also hurt smaller companies, which use steel in their products. U
    ly when asked a series of routine, unusual and penetrating questions. Train them to focus on customers' needs, not on policies, dates and procedures. Create satisfied customers today, or those customers may go elsewhere tomorrow.

    YOU MAY USE THIS ARTICLE IN YOUR FREE NEWSLETTER OR YOUR WEB SITE as long as you include this complete statement:

    Copyright, Ron Kaufman. Used with permission

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