ntation, information we learn about customers, whether it be a contact report, a customer insight form, noticing and forwarding a piece of material we're doing for a customer that provides us information abBeing a customer advocate is only limited by our creativity and knowledge of the customer. Being a customer advocate is greatly enhanced by the fact that you are working side-by-side with other committed customer advocates who also care a great deal about this specific customer. Therefore, one challenge of being a customer advocate isn't so much to win the support of others in the organization for this customer, but more of providing them with enough information so that the commitment they have to delighting customers can be directed to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting customers, but more a matter of providing them with enough information so that they can see the opportunity that there is to give support. Thus, written documentation, information we learn about customers, whether it be a contact report, a customer insight form, noticing and forwarding a piece of material we're doing for a customer that provides us information aboustomer advocates who also care a great deal about this specific customer. Therefore, one challenge of being a customer advocate isn't so much to win the support of others in the organization for this customer, but more of providing them with enough information so that the commitment they have to delighting customers can be directed to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting customers, but more a matter of providing them with enough information so that they can see the opportunity that there is to give support. Thus, written documentation, information we learn about customers, whether it be a contact report, a customer insight form, noticing and forwarding a piece of material we're doing for a customer that provides us information abomer, but more of providing them with enough information so that the commitment they have to delighting customers can be directed to that unique customer's needs. In other words, it's not so much a matter of gaining the support of others in delighting customers, but more a matter of providing them with enough information so that they can see the opportunity that there is to give support. Thus, written documentation, information we learn about customers, whether it be a contact report, a customer insight form, noticing and forwarding a piece of material we're doing for a customer that provides us information abf gaining the support of others in delighting customers, but more a matter of providing them with enough information so that they can see the opportunity that there is to give support. Thus, written documentation, information we learn about customers, whether it be a contact report, a customer insight form, noticing and forwarding a piece of material we're doing for a customer that provides us information abntation, information we learn about customers, whether it be a contact report, a customer insight form, noticing and forwarding a piece of material we're doing for a customer that provides us information about them, or some other means of understanding our customer's business are all ways to be an advocate for customers. Another way to be an advocate for customers is to identify and solve the customer's problems and be clear that that's indeed what we are all here to do.

Another way to be a customer advocate is to anticipate and embrace changes that they make in working with us or in their business in general.

It is important that we realize that we are customer advocates and notice that the many things we are doing right in this right in this regard. We can learn as much from this as from anywhere else. Look at what you've already done today to be an advocate for customers!