Member You - Business

Accountability and Victimization-Getting Off the Hamster Wheel and Getting to Engaged Leadership
In part one of this article I will define the differences between making decisions as a victim or as an accountable leader. In part two of this article I will define what it takes to act as an accountable executive leader and offer some solutions operating from the accountable stance. Operating from an accountable standpoint offers obvious advantages to any organization. In the past I've had conversations with leaders ab

for life??

Starting Online Business
Starting Online Business is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may turn out to be a complete waste of time if you are not diligent about evaluating the response to your Internet marketing. This m

I recently had an experience with a small business that reminded me of the power of "the extra mile" principle. The "extra mile principle" is the act of going above and beyond expectations; going out of your way to provide an uncommonly high level of service to another, whether a customer, a friend, a relative or even a stranger, not because you HAVE to, but because you WANT to.

Here's what happened: I went in to a neighborhood mailing place called Mostly Mail to send out some packages on a Saturday. I arrived after the last mail pick-up had already been made for the day. But the owner of the store, an incredibly nice guy named Bill, volunteered to go the extra mile on my behalf. "No problem," he told me. "I'll make a special drop at the post office myself to make sure your packages get out in the mail today."

Now he certainly didn't have to do it. I'm a relatively new customer. I don't even rent a P.O. box at his store, and the volume of my business is miniscule. But he has a customer for life in me and a walking, talking advertisement for his business as well, all because he chose to go the extra mile! I go into his store every chance I get, to buy stamps or send out packages, even though it costs me a few cents more than it would to go to the post office. He sells other products too, both business and non- business, and while I could buy mailing envelopes and business supplies, or even candles more inexpensively elsewhere, because he consistently goes the extra mile for me, I prefer to spend a little more money buying from him and supporting his business.

Then a few weeks ago, Bill did it again! When my new book 101 Great Ways to Improve Your Life, Vol. 3 was released, I took a copy in to show him, and he shocked me with his "extra mile" spirit by offering to place several books in his store for other customers to purchase. Did I mention that he has me as a customer for life??

Signage for Your Business
Outdoor signage compels the consumers to enter your place of business. Utilizing tasteful designs, color, lightening your signage will have a direct affect on human emotions. Human emotion is what compels most of us to react or engage. Applying visual graphics and wording in your outdoor signage will create just that.The livelihood of your business relies on a consistent business image-known as branding. Gaini

ut some packages on a Saturday. I arrived after the last mail pick-up had already been made for the day. But the owner of the store, an incredibly nice guy named Bill, volunteered to go the extra mile on my behalf. "No problem," he told me. "I'll make a special drop at the post office myself to make sure your packages get out in the mail today."

Plumbing Courses for a Lucrative Trade
Why is it that academics the world over are trading in their old profession and training to become plumbers? It is a phenomenon that can be seen all over the world as plumbing is becoming a lucrative trade in most countries. The reason for this is a lack or rather shortage of plumbers, pushing demand higher than the current levels of supply. This means plumbers, especially those working for themselves, can be earning up

e of my business is miniscule. But he has a customer for life in me and a walking, talking advertisement for his business as well, all because he chose to go the extra mile! I go into his store every chance I get, to buy stamps or send out packages, even though it costs me a few cents more than it would to go to the post office. He sells other products too, both business and non- business, and while I could buy mailing envelopes and business supplies, or even candles more inexpensively elsewhere, because he consistently goes the extra mile for me, I prefer to spend a little more money buying from him and supporting his business.

Branding-The Emperors New Clothe-Part I
The late David Ogilvy, who was very big on research, said in “Ogilvy on Advertising”:"Research has demonstrated that a shocking percentage of viewers remember your commercial, but forget the name of your product"."All too often they attribute your commercial to a competing brand".Are you as fed up as I am of hearing everyone talk about branding as though it's the one

xpensively elsewhere, because he consistently goes the extra mile for me, I prefer to spend a little more money buying from him and supporting his business.

Six Critical Factors To Make Your Dream Job Live
When we think of a dream job, the first thing that comes to mind are those cliched dream jobs involving tons of money and not a lot of work. The reality of a dream job is very different, though.You can have all the money in the world and still be unhappy, and people who don't work often end up finding all kinds of "jobs" to keep themselves busy.A dream job is about many things that combine into something

for life??

I hope you've been fortunate enough to have an "extra mile" experience somewhere recently. But more importantly, I challenge you to make a point of providing an "extra mile" experience for someone today and everyday. It doesn't matter whether you own a business or work for someone else, whether you're a manager or a worker bee, or whether you even work at all. We live in a world where "it's not my job or my problem" seems to be the standard operating principle. Sadly most businesses, large and small, lose valuable customers everyday due to this lack of personal responsibility. But you and I always have the choice: either do just enough to get by, or go the extra mile to make someone else's life more pleasant or easy.

And if you want to have more "extra mile" experiences, start by making the commitment to give more "extra mile" experiences to others. The old adage, "what goes around comes around" applies. Today, be like Bill and make someone's day by going the extra mile. If you run a business, model the "extra mile principle" with employees and customers alike. And encourage your employees and co- workers to live it too. I guarantee the rewards will come back in more loyal customers, greater cooperation among staff, and a more positive working environment.

What a world it would be if everyone took the "extra mile" attitude in life and business! Let's get the trend started right now. Who will you go the "extra mile" for today?

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Ideas are the only assets which have no fixed values. It is equally well known that ideas are the beginning of all achievements. Ideas are the foundation of all fortunes, the starting point of all inventions.

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