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    Brand Positioning - Brand Image
    That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Le
    etter, emphasizing how your qualifications match the company's needs. Present yourself as a resource, not a supplicant.

    9. After you write the letter, forget about the interview. Email or phone only if you've received a competing offer with a deadline.

    Occasionally you may make points with follow-up mailings. A sports team public relations applicant sent puzzles, games and press releases -- and she got th

    The Death of the Technical Author?
    Technical Authors do not have high prominence in the workplace, and they don't have the best of images (as can be seen by the movie "The Technical Writer"). Today, there are a number of Technical Authors struggling to find new employment in the current IT sector, and one can find messages on
    These days, interviews don't come easily. When you get The Call, make the most of your time -- and go for it!

    1. Investigate the company's culture, markets, and finances. But resist the temptation to show off what you've researched: "I just read that you're about to embark on a new product line") unless you have a question directly related to your career.

    2. Look like you belong. Learn the company's dress code and err on the side of conservatism. When you're seeking a senior position based on industry experience, you'll be expected to know the rules without being told.

    3. Take charge of the interview! The most successful interviews feel like friendly conversations. When your interviewer has an agenda (such as the infamous "stress interview") stay relaxed. Think of playing a game.

    4. Assume everyone you meet will provide feedback to the decision-maker. Some companies hand out comment forms to receptionists, security guards and potential peers who take you to lunch.

    5. Communicate interest and enthusiasm, even if you're not sure you're ready to commit. You'll rarely have all the facts until you're looking at an offer.

    6. Bring extra copies of your correspondence from this company as well as your resume, references, writing samples, portfolio and current business cards. Interviewers lose documents and conversations move in unexpected directions.

    7. Create a relaxed, positive attitude by devising a realistic game plan. When your career isn't riding on a single interview, you'll have fun and make a confident, relaxed impression.

    8. Write a thank you letter within forty-eight hours. Create a low-key sales letter, emphasizing how your qualifications match the company's needs. Present yourself as a resource, not a supplicant.

    9. After you write the letter, forget about the interview. Email or phone only if you've received a competing offer with a deadline.

    Occasionally you may make points with follow-up mailings. A sports team public relations applicant sent puzzles, games and press releases -- and she got th

    Three Steps to a New Career
    The most valuable asset your possess is your ability to earn a living. You have invested time, money and a significant amount of effort into your career. You have settled into a job that is, at best, comfortable. You often wonder what else you could do. You wonder how much more you could
    ss code and err on the side of conservatism. When you're seeking a senior position based on industry experience, you'll be expected to know the rules without being told.

    3. Take charge of the interview! The most successful interviews feel like friendly conversations. When your interviewer has an agenda (such as the infamous "stress interview") stay relaxed. Think of playing a game.

    4. Assume everyone you meet will provide feedback to the decision-maker. Some companies hand out comment forms to receptionists, security guards and potential peers who take you to lunch.

    5. Communicate interest and enthusiasm, even if you're not sure you're ready to commit. You'll rarely have all the facts until you're looking at an offer.

    6. Bring extra copies of your correspondence from this company as well as your resume, references, writing samples, portfolio and current business cards. Interviewers lose documents and conversations move in unexpected directions.

    7. Create a relaxed, positive attitude by devising a realistic game plan. When your career isn't riding on a single interview, you'll have fun and make a confident, relaxed impression.

    8. Write a thank you letter within forty-eight hours. Create a low-key sales letter, emphasizing how your qualifications match the company's needs. Present yourself as a resource, not a supplicant.

    9. After you write the letter, forget about the interview. Email or phone only if you've received a competing offer with a deadline.

    Occasionally you may make points with follow-up mailings. A sports team public relations applicant sent puzzles, games and press releases -- and she got th

    Building Your Infrastructure to Sustain Your Service Strategy
    Ever wonder why so many customer service strategies are either short-lived or fail before they even get started? I mean think about it: how many companies do you patronize where you consistently (the operative word here is “consistently") receive a positive and memorable buying experience?meet will provide feedback to the decision-maker. Some companies hand out comment forms to receptionists, security guards and potential peers who take you to lunch.

    5. Communicate interest and enthusiasm, even if you're not sure you're ready to commit. You'll rarely have all the facts until you're looking at an offer.

    6. Bring extra copies of your correspondence from this company as well as your resume, references, writing samples, portfolio and current business cards. Interviewers lose documents and conversations move in unexpected directions.

    7. Create a relaxed, positive attitude by devising a realistic game plan. When your career isn't riding on a single interview, you'll have fun and make a confident, relaxed impression.

    8. Write a thank you letter within forty-eight hours. Create a low-key sales letter, emphasizing how your qualifications match the company's needs. Present yourself as a resource, not a supplicant.

    9. After you write the letter, forget about the interview. Email or phone only if you've received a competing offer with a deadline.

    Occasionally you may make points with follow-up mailings. A sports team public relations applicant sent puzzles, games and press releases -- and she got th

    Reworking Work Ethic - How Our New Employees are Reshaping the Workplace
    “What’s going on with kids these days? They just don’t have the same work ethic we do.” Many have uttered these words in frustration and confusion, expecting it will change eventually. Reality is setting in that “kids these days”, known as the Millennial Generation, don’t have the same wor
    references, writing samples, portfolio and current business cards. Interviewers lose documents and conversations move in unexpected directions.

    7. Create a relaxed, positive attitude by devising a realistic game plan. When your career isn't riding on a single interview, you'll have fun and make a confident, relaxed impression.

    8. Write a thank you letter within forty-eight hours. Create a low-key sales letter, emphasizing how your qualifications match the company's needs. Present yourself as a resource, not a supplicant.

    9. After you write the letter, forget about the interview. Email or phone only if you've received a competing offer with a deadline.

    Occasionally you may make points with follow-up mailings. A sports team public relations applicant sent puzzles, games and press releases -- and she got th

    Don't Let Your Small Business Destroy Your Life
    I want to talk about a subject that is neglected amongst small business owners – the idea of protecting your personal life.Even though you might be running a busy, thriving business, be absolutely sure to devote night a week to your personal life. In the past ten years, this has been
    etter, emphasizing how your qualifications match the company's needs. Present yourself as a resource, not a supplicant.

    9. After you write the letter, forget about the interview. Email or phone only if you've received a competing offer with a deadline.

    Occasionally you may make points with follow-up mailings. A sports team public relations applicant sent puzzles, games and press releases -- and she got the job. Use your intuition.

    10. Keep notes of what you learned from the process. What worked? What would you do differently?

    As soon as you begin your new job, develop a career plan and a safety net before you need one.

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