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Member You - Network Now
The Double Sided Card, is It a Good Idea?Just recently I went to order some business cards. I had no idea as to what I wanted I just knew that I had to have some. I was absolutely staggered as to the array of samples that I saw. I was still thinking of a plain card with my details on it. When I started looking it was a case of the more I see the harder it got, there were photographic cards, cards printed full colour on both sides, CD cards, embossed cards, laser cards with holograms and a multitude of different ideas.Fortunately I stumbled on a company that really held my hand, they asked me some questions and said that they would organise the artwork for a small fee. When I explained that I wanted something sort of spiritual to reflect my line of business, the graphics guy said "I know what we can do," and he went outside with a digital camera and took a photo of the clouds. He showed me the photo and said that will be a great background and it will always remind you of us. As it happens it was a fantastic photo and I decided to let him design something around it. It was then that I learnt the value of using both sides of the card. The designer said that it would be good to put my message on one side and my details on the other. I had never seen this before so I just let him do as he wanted. I was a little worried as to how much this was going to cost, so I said that I would call back later, giving myself a chance ooglesyndication.com/pagead/show_ads.js"> Other Recent EzineArticles from the Business:Careers-Employment Category: - How to Get Rid of Your Crappy Boss
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- The Power of Approachability
Alright. Something weird is going on here.In the past few weeks, I’ve had three different people make almost the exact same comment to me.First it happened in Salt Lake City. I was recovering from a multi-speech day, resting in my hotel room, watching Anchorman. I checked the voicemail on my cell. It was from a strange guy named Mike. His message explained that he’d read my first book and would love to chat sometime.Cool, I thought. And since I’d already seen Anchorman 73 times, I decided to return his call. A few minutes later, I dialed his number from my cell phone ID. He picked up and said hello.“Hey Mike, it’s Scott, The Nametag Guy!”“Really?” he asked, followed by a brief silence. “Oh. Hi. Wow, I…uh…really didn’t expect you to actually call me back.”Hmmm...And so I said to him (in slight confusion), “Mike, why wouldn’t I call you back?”“I...I don’t know, I guess. I just didn’t expect it.”We talked for a few minutes. Pretty cool guy, too. Turns out one of my newest clients was Mike’s former boss at the University of Delaware. Small world, huh?Anyway, after I hung up, I sat there and wondered: Wait, why wouldn’t Mike expect me to call him back? Isn’t that what you do when you get a voicemail?We’ll come back to that in a minute. Check out what happened the next day…Have you ever been to a networking event that was awkward, frustrating and nothing more than a business card exchange?
In his book MANHATTAN SOCIETY: The Art & Spirituality of Networking, Chris London says "Networking with integrity creates a greater willingness of all parties to be part of a human conduit to serve as energy and resource to one another. Sometimes you will give more than you receive and sometimes you will get back more than you give. It’s not about keeping score." Networking is about giving – first.
To make the most of networking events, approach them like you would a cocktail party. Go with the intention of being social and making friends. In her book How to Work a Room (Quill, 2000) Susan Roane uses something she calls the Ro Ane Mingling Mantra: “Small talk, small talk, small talk. Even if I have an agenda, nobody gives a flying fig about it. People care about having a connected conversation … the focus of networking is connections with people—not what they can buy from us.”
Once you meet people you like, think of ways to help them. This does two things; identifies you as a person who adds value and gives you instant credibility, especially if you don’t know the contact well. Here are five ways to help your contacts:
- If the contact is a vendor, and you know someone who can use their services, give them an introduction.
- Send your contacts journal articles you think they would find useful.
- If you receive free tickets to concerts, conventions or sporting events, instead of using them yourself, offer them to a contact.
- Go the extra mile. I once volunteered to set up a partner’s home computer. He eventually left the company, but we stayed in touch. When I let him know I needed a new position he made a phone call on my behalf that resulted in an interview.
- Ask what your contacts biggest challenge is. Then do a little research on the topic and send them the results.
Networking by giving changes the dynamic of almost all future interactions. Laid off recently, I called everyone I knew to let them know I was in need of a new position. The response was nearly one hundred percent positive and has netted me three interviews so far!
Inventory who you know, make a consistent effort to meet new people and don’t forget to find ways to help them. In the words of original success author Robert Collier: You have to sow before you can reap. You have to give before you can get. Network now!
Helena Bouchez is a writer, musician, artist, teacher and former advertising agency associate technology director who loves networking.
She has a B.A. in Art from Wayne State University and a Certificate in Business Administration from University of Illinois Chicago Center for Entrepreneurship, is nearly finished with her first novel tentatively titled, Till you Make It, and enjoys playing bass guitar in all three of her bands. http://www.helenabouchez.com
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- How to Create a Perennial Brand
Not many businesses can expect to create a perennial brand like Coca-Cola, but they can learn from Coca-Cola to try to create a rock-solid, lasting, recognizable brand. Why do some brands last for decades and continue to be strong? First, they must build credibility, recognition, track record, reliability, consistency, and they must be memorable. The longer the brand survives, the more entrenched it becomes in our culture.As stated, one of the most important ways to create a long-lasting brand is to be consistent. Do not
change your strategy, your advertising, or your product and still expect brand power. Your original brand was built on an original reputation. Do not change that. Stay true to your brand, but don’t let it become boring. You want your brand to become an icon, not an eyesore.Your brand will only survive if it continually changes as consumer needs change. If your brand is successful, do not change it in an effort to grow. Find ways to expand the brand to complementary products that will support the original brand. If it works, don't fix it. You probably remember what happened when Coca-Cola tried change its formula.If the consumers recognize and are committed to your brand, your brand has power. The best result you can hope for is that your brand will develop an unmistakeable and unquestioned identity. To do this you must be accessib
to help them. This does two things; identifies you as a person who adds value and gives you instant credibility, especially if you don’t know the contact well. Here are five ways to help your contacts:
- If the contact is a vendor, and you know someone who can use their services, give them an introduction.
- Send your contacts journal articles you think they would find useful.
- If you receive free tickets to concerts, conventions or sporting events, instead of using them yourself, offer them to a contact.
- Go the extra mile. I once volunteered to set up a partner’s home computer. He eventually left the company, but we stayed in touch. When I let him know I needed a new position he made a phone call on my behalf that resulted in an interview.
- Ask what your contacts biggest challenge is. Then do a little research on the topic and send them the results.
Networking by giving changes the dynamic of almost all future interactions. Laid off recently, I called everyone I knew to let them know I was in need of a new position. The response was nearly one hundred percent positive and has netted me three interviews so far!
Inventory who you know, make a consistent effort to meet new people and don’t forget to find ways to help them. In the words of original success author Robert Collier: You have to sow before you can reap. You have to give before you can get. Network now!
Helena Bouchez is a writer, musician, artist, teacher and former advertising agency associate technology director who loves networking.
She has a B.A. in Art from Wayne State University and a Certificate in Business Administration from University of Illinois Chicago Center for Entrepreneurship, is nearly finished with her first novel tentatively titled, Till you Make It, and enjoys playing bass guitar in all three of her bands. http://www.helenabouchez.com
| |
Other Recent EzineArticles from the Business:Careers-Employment Category: - How to Get Rid of Your Crappy Boss
- Unadvertised Pharmaceutical Sales Jobs
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- Are You Brave Enough to Find Your Ideal Career?
- 8 Reasons Working From Home Should Be Fun
- The Worlds Greatest Perfume Sniffer
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- Day Trading - The Ultimate Work-From-Home Job?
Ever dreamt of giving up the daily grind? Want to strike out on your own and work from home, but don’t know what you could possibly do to make a living? Full time Nasdaq trader Harvey Walsh wondered just that, and now he asks “Is day trading the ultimate work from home job”?We’ve probably all had the same thought at some time or another, as we trudge off towards another day at work – the same work we’ve been doing day in day out for years – “surely there has to be a better way?” Slaving away to make somebody else rich just doesn’t seem right somehow, but what alternative? Setting up a new business, or buying an established one, are both expensive and risky prospects. So how can the disenchanted employee ever hope to make the switch from wage-slave to total independence?Those are thoughts I had almost every day, before I quit the safety of full time employment and decided to strike out on my own. I asked myself the same question day in and day out; surely there has to be a better way. What about the internet, I wondered, isn’t that supposed to be bringing new and exciting opportunities to all? I researched a lot of so-called work-from-home opportunities that promised untold riches, apparently mine for the taking just by sitting in front of my PC. Needless to say, in reality those schemes turned out to be about as fulfilling as, well, filling envelopes for a living. No,
early one hundred percent positive and has netted me three interviews so far!
Inventory who you know, make a consistent effort to meet new people and don’t forget to find ways to help them. In the words of original success author Robert Collier: You have to sow before you can reap. You have to give before you can get. Network now!
Helena Bouchez is a writer, musician, artist, teacher and former advertising agency associate technology director who loves networking.
She has a B.A. in Art from Wayne State University and a Certificate in Business Administration from University of Illinois Chicago Center for Entrepreneurship, is nearly finished with her first novel tentatively titled, Till you Make It, and enjoys playing bass guitar in all three of her bands. http://www.helenabouchez.com
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