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Member You - Resume Success Factors--What Exactly Is A Resume Anyway?
“So what do you do?” I’m casually asked as I pay for my meal at a local restaurant. I’ve heard this question a thousand times before and each time I’m tempted to say something simple, something easy. Sometimes I say I’m a writer. Other times I’m a business consultant. Once I even said I was a web designer. But do you wanna know the truth?I’m none of those. And yet, at the same time, I’m all of them. You see I work full time from home in what is casually called by insiders the “Internet Marketing” niche. It’s not as pretty as some people make it out to be. In fact, some days it’s downright ugly.Most people outside of a handful of us don’t know the lingo, the terminology, nor the hype tha
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S = Showcase your value
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Value. Employers want to know specifically what value you can bring to their organization. If you earn an hourly wage, you are not paid by the hour -- you are paid by the VALUE that you bring to that hour. If you are salaried, you don't get paid by the month -- you are compensated for the VALUE that you bring to that month.
One of the most effective ways to communicate value on your resume is to
An interview almost invariably closes with the potential employer asking if you have any questions. Often an applicant will ask for clarification on benefits -insurance, vacation time, etc. While these are obviously important for you to know, they plant a seed in the interviewer's mind that maybe you are more interested in what the job can do for you than in how you can help the employer.Try to have three or four questions ready to ask that demonstrate your interest in the company and your desire to be a problem-solver.If you have been able to do some research, trot out a question or two that came to mind. If you have been able to come up with some ideas that relate to the problem, thro
Ah...the resume. If you've ever written one you know what a challenging task it can be.
The Gregg Reference Manual tells us some fundamental facts about resumes:
- The purpose of your resume is to get you an employment meeting. An interview. Your resume will not get you a job.
- Your resume is not a medium for telling prospective employers about your long-term goals and aspirations. It is where you appeal to their hiring motivations by demonstrating what you can do for them, communicating the experience you have acquired and skills you have developed.
With these basic concepts in mind, let's summarize several other elements that your contemporary resume must include:
R = Review of your qualifications
E = Essential information only
S = Showcase your value
U = You are Unique!
M = Market yourself
E = Effectively gets you noticed
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R = Review of your qualifications
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What skills, education, or experience (paid or unpaid) do you have that make you the ideal candidate for the opportunity, industry, or career you are pursuing? These data bits are the building blocks of any resume. They are absolute musts.
Most self-written resumes do a pretty decent job of listing skills and education, but fail miserably in the Experience section. More on how to address this challenge when we get to the "S" below.
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E = Essential information only
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Your resume should not be a voluminous listing of everything you have done, everywhere you have done it, and every club or association you've ever been affiliated with. Chisel your copy down to content that is relevant to your target job/career path.
Suppose you are a marketing professional. Your memberships in the American Marketing Association, the Direct Marketing Association, and the Public Relations Society of America belong on your resume.
Your memberships in the local dog trainers club and the American Dog Owners Associaiton can clearly be left off (unless you are applying for a marketing position with the Humane Society).
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S = Showcase your value
------------------------------------
Value. Employers want to know specifically what value you can bring to their organization. If you earn an hourly wage, you are not paid by the hour -- you are paid by the VALUE that you bring to that hour. If you are salaried, you don't get paid by the month -- you are compensated for the VALUE that you bring to that month.
One of the most effective ways to communicate value on your resume is to a
Branding alone isn’t enough these days, people want experiences, they want magic moments and memories to enrich their lives with. To create these experiential moments requires you to identify and appreciate what creates the magic for your consumer and enhance it at every ’touchpoint.’So how do we go about the daunting task of packaging experiences? Job number one is taking an honest unbiased look at your brand offering to define the experience opportunity that makes the most sense. You will need to assess your brand and how it fares in each of the five core brand components (your brand should have at least one of these components):Transformation<
With these basic concepts in mind, let's summarize several other elements that your contemporary resume must include:
R = Review of your qualifications
E = Essential information only
S = Showcase your value
U = You are Unique!
M = Market yourself
E = Effectively gets you noticed
--------------------------------------------
R = Review of your qualifications
--------------------------------------------
What skills, education, or experience (paid or unpaid) do you have that make you the ideal candidate for the opportunity, industry, or career you are pursuing? These data bits are the building blocks of any resume. They are absolute musts.
Most self-written resumes do a pretty decent job of listing skills and education, but fail miserably in the Experience section. More on how to address this challenge when we get to the "S" below.
----------------------------------------
E = Essential information only
----------------------------------------
Your resume should not be a voluminous listing of everything you have done, everywhere you have done it, and every club or association you've ever been affiliated with. Chisel your copy down to content that is relevant to your target job/career path.
Suppose you are a marketing professional. Your memberships in the American Marketing Association, the Direct Marketing Association, and the Public Relations Society of America belong on your resume.
Your memberships in the local dog trainers club and the American Dog Owners Associaiton can clearly be left off (unless you are applying for a marketing position with the Humane Society).
------------------------------------
S = Showcase your value
------------------------------------
Value. Employers want to know specifically what value you can bring to their organization. If you earn an hourly wage, you are not paid by the hour -- you are paid by the VALUE that you bring to that hour. If you are salaried, you don't get paid by the month -- you are compensated for the VALUE that you bring to that month.
One of the most effective ways to communicate value on your resume is to
Wrongful termination can be a devastating experience that not only affects your career in the short term but can also affect your ability to get back on your feet and find a new job.Firstly, your specific job and the employment contract that you signed and the local employment laws that govern where you live may largely determine whether or not you are a victim of wrongful termination.For example, if you signed a confidentiality agreement and there is verifiable proof that you violated this aspect of your agreement, this would most likely be a legitimate example of being fired for cause ie. the company had the right to fire you.Another example would be if you were caught stealing
What skills, education, or experience (paid or unpaid) do you have that make you the ideal candidate for the opportunity, industry, or career you are pursuing? These data bits are the building blocks of any resume. They are absolute musts.
Most self-written resumes do a pretty decent job of listing skills and education, but fail miserably in the Experience section. More on how to address this challenge when we get to the "S" below.
----------------------------------------
E = Essential information only
----------------------------------------
Your resume should not be a voluminous listing of everything you have done, everywhere you have done it, and every club or association you've ever been affiliated with. Chisel your copy down to content that is relevant to your target job/career path.
Suppose you are a marketing professional. Your memberships in the American Marketing Association, the Direct Marketing Association, and the Public Relations Society of America belong on your resume.
Your memberships in the local dog trainers club and the American Dog Owners Associaiton can clearly be left off (unless you are applying for a marketing position with the Humane Society).
------------------------------------
S = Showcase your value
------------------------------------
Value. Employers want to know specifically what value you can bring to their organization. If you earn an hourly wage, you are not paid by the hour -- you are paid by the VALUE that you bring to that hour. If you are salaried, you don't get paid by the month -- you are compensated for the VALUE that you bring to that month.
One of the most effective ways to communicate value on your resume is to
Business owners contact me because they want to grow their business, they want to attract new customers and they want to separate their business from the competition. They aren't as successful as they want to be, and as marketing/design specialist I need to find out why.During a sit down meeting I'll eventually ask her/him, "What is your current marketing strategy, and what are you doing to outreach and attract new customers?" But in my mind I am asking, "Are you an ant or a grasshopper?"More often than not, business owners that are as sharp as tacks get this curious, glazed-over expression on their face. After a about 5-10 seconds of uncomfortable silence they say with
Your resume should not be a voluminous listing of everything you have done, everywhere you have done it, and every club or association you've ever been affiliated with. Chisel your copy down to content that is relevant to your target job/career path.
Suppose you are a marketing professional. Your memberships in the American Marketing Association, the Direct Marketing Association, and the Public Relations Society of America belong on your resume.
Your memberships in the local dog trainers club and the American Dog Owners Associaiton can clearly be left off (unless you are applying for a marketing position with the Humane Society).
------------------------------------
S = Showcase your value
------------------------------------
Value. Employers want to know specifically what value you can bring to their organization. If you earn an hourly wage, you are not paid by the hour -- you are paid by the VALUE that you bring to that hour. If you are salaried, you don't get paid by the month -- you are compensated for the VALUE that you bring to that month.
One of the most effective ways to communicate value on your resume is to
These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and public relations experts as well as small business owners.An ezine is a time consuming commitment, one that must be kept in order to have positive results for your business. But if done correctly and with the right intentions an ezine can be a great asset.When making your decision, there are 5 questions you should ask yourself in order to determine whether or not publishing an ezine is right for your business.1.Who is your target subscriber?Give a great deal of thought to who y
------------------------------------
S = Showcase your value
------------------------------------
Value. Employers want to know specifically what value you can bring to their organization. If you earn an hourly wage, you are not paid by the hour -- you are paid by the VALUE that you bring to that hour. If you are salaried, you don't get paid by the month -- you are compensated for the VALUE that you bring to that month.
One of the most effective ways to communicate value on your resume is to address the burning question, "Why should we hire you?" You must identify what specific contributions (that is, verifiable accomplishments) you have made at previous employers. This critical information is proof that you can do the same at your next job.
Showcasing you unique accomplishments is simultaneously simple and complex. It is simple because the best contributions are somehow related to the bottom line (money, profits). The challenge lies in how to reframe what you've done relative to increased profits, reduced costs, or productivity enhancements.
How can your resume show that you've helped previous organizations solve a specific problem, be more competitive, expand business, attract new customers, or retain existing ones?
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U = You are Unique!
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Your resume must be unique in content and in format. The information will be unique because, as mentioned above, you will have pinpointed those accomplishments that will set you apart from other applicants.
Unique formatting means not using those templates that came packaged with your word-processing software! A cookie-cutter resume will not do justice to you or your career. Bookstores are full of excellent resources with samples of compelling resumes to ignite your creativity.
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M = Market yourself
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A superior resume utilizes proven marketing concepts such as headlines (rather than boring objective statements). It stresses the benefits you have to offer (how you can contribute), not just features (what you were responsible for).
Catch the attention of prospective employers on the first page with a powerfully written Profile or Qualifications Summary. Resumes are initially scanned for roughly 15 to 30 seconds. If you've lost the reader's interest at the top of the first page, he/she will not read further. Your resume will go in the "no" pile.
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E = Effectively gets you noticed
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There is no such thing as a "good" or "bad" resume. There are only "effective" or "ineffective" ones. By weaving the concepts above into your resume, you can increase your odds of getting noticed by those with the au
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