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Member You - How to Turn a Job Search into a Career Find
Perhaps you have seen the Vonage commercials on TV, as they are very entertaining and fun to watch. They are similar to Americas Funniest Home Videos. The tagline is always the same; Stupid Things People Do.And of course they are making a correlation to the price people pay on their phone bill instead of switching to Vonage, which is only $39.95 per month. The Vonage commercials make an excellent case study and have won many advertising awards
POSITIONING
•Position yo
Many times one feels as if his/her career is not moving anywhere or is not taking a desired shape. There is may be no sight of a promotion; and as if to rub salt into your wounds, there may also appear to be people who move fast up the career ladder. This is the time that you should you realize a couple of facts as to where could you have possibly gone wrong and what should you do in order to put your career back on the fast track.Now don’t exp
Job opportunities are found through the strategic use of the same steering mechanism that successfully sells products and services: Positioning, Exposure and Marketing.
Seek employers needing solutions to their problems Change your career search strategy from hastily blasting resumes extolling your attributes to more thoughtfully approaching an employer with the idea of helping him or her solve a problem or achieve a goal. By doing so, you’ll leverage your competitive advantage. You’ll then always invest your energies where you can obtain the highest return of time and energy because your initiatives will have a target or an “intensity of purpose.”
Hot career tip: Deliberately design your career management campaign for success.
There are nine angles to engineer a successful marketing strategy in a competitive hunt and each brings focus and clarity. These benchmarks more effectively drive a career transition because they concentrate on identifying problems, differentiating solutions and maximizing exposure to career resources.
POSITIONING
•Position you
Does your company have a community business relation strategy? You need one. You need to join the team, the community and maintain your relations with other local businesses. There are many ways to do this, one is to join your local chamber of commerce, yet only on average 10% of the proprietors of small businesses ever do this. You should be in the top ten percent shouldn’t you? After all you have a lot at stake and have invested a small fortune in y
Seek employers needing solutions to their problems Change your career search strategy from hastily blasting resumes extolling your attributes to more thoughtfully approaching an employer with the idea of helping him or her solve a problem or achieve a goal. By doing so, you’ll leverage your competitive advantage. You’ll then always invest your energies where you can obtain the highest return of time and energy because your initiatives will have a target or an “intensity of purpose.”
Hot career tip: Deliberately design your career management campaign for success.
There are nine angles to engineer a successful marketing strategy in a competitive hunt and each brings focus and clarity. These benchmarks more effectively drive a career transition because they concentrate on identifying problems, differentiating solutions and maximizing exposure to career resources.
POSITIONING
•Position yo
After I did my speech at a local Toastmasters meeting, another member came up to me and asked about how to get in touch with pharmaceutical companies. It turns out that she was a nurse at one of Montreal’s largest hospitals and she knew that I had worked in medical sales for many years. She was thinking about a career change after many years working in the hospital as a nurse and wanted to find out about the possibility of a medical sales job for nurs
Hot career tip: Deliberately design your career management campaign for success.
There are nine angles to engineer a successful marketing strategy in a competitive hunt and each brings focus and clarity. These benchmarks more effectively drive a career transition because they concentrate on identifying problems, differentiating solutions and maximizing exposure to career resources.
POSITIONING
•Position yo
We have been studying the labor rates of Oil, Lube and Filter Quick Lube Facilities and we are finding that the pay is lower than you might expect. We also believe this is part of the problem with recruiting and retaining key employees. The average employee at a Quick Lube is a little under $7.00, which is lower than you would expect and certainly lower than the customer is thinking you are paying. This maybe why the average employee only stays employ
Hot career tip: Deliberately design your career management campaign for success.
There are nine angles to engineer a successful marketing strategy in a competitive hunt and each brings focus and clarity. These benchmarks more effectively drive a career transition because they concentrate on identifying problems, differentiating solutions and maximizing exposure to career resources.
POSITIONING
•Position yo
The old image of the accountant might be best illustrated by Bob Cratchit sitting on his stool in the money changing firm of Ebeneezer Scrooge. He sits in front of his massive ledger book painstakingly entering figures with a stubby pencil. This does not reflect the current profession of Accounting. While the principles of Accounting might have remained much the same, the computer has revolutionized the way that these principles are applied. Computer
POSITIONING
•Position yourself as a consultant rather than a salesperson regardless of your field. Do this first in your own mind and then in the mind of your “customer,” the targeted employer.
•Be a Problem Detective. Approach each employer with the idea of helping him or her solve a problem or achieve a goal. Describe what you can do, not who you are.
•Analyze the benefits you will provide an employer from the employer’s point of view then define the nature of your contribution as it relates to his or her need.
EXPOSURE
•Keep your “sales” pipeline full by continually prospecting for targeted employers. Always have more people to see than you have time to seem them, but put off calling on low-value, low-probability prospects.
•Maximize your exposure-to-opportunity by using multiple strategies simultaneously. Increase your likelihood of career success by increasing the number of your activities.
•Look upon your career marketing territory as a farmer looks upon a rich piece of land; like an area to be harvested, week after we
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