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    Which is Better Digital or Offset Printing?
    As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry. Good digital printers cost a few thousands dollars…good offset printing presses may cost a few million dollars.For those companies interested in conveying the best possible image at all times, it is important to evaluate which printing process will bring the greatest result.Let’s compare the two processes briefly:Digital Printing: If you want a sample of digital printing, simply look at a piece that you print from your inkjet printer at your home or office. Digital printing uses a series of dots printed on top of the paper that form an image.Offset Printing: Offset print
    applying for: they keep sending the SAME application letter (that doesn't produce results) to every job they apply for.

    You don't have to be a rocket scientist to understand that if you keep doing something that doesn't work while expecting a different result you really must be a masochist! The problem with sending the same "loser" application to employers is that it raises doubts about your employability. This example below will show you what I mean.

    Let me introduce David the Masochist... David has been applying for positions with us for over a year. He was also applying to other companies using the same cover letter. How do we know this?

    1. He never used our name in his application letter, and
    2. We asked him.

    Also - because he keeps applying to us we can assume he hasn't been offered a job from anyone else. This also raises serious doubts in our mind as to David's employability. If he was any good he should have a job by now.

    Can you relate to David's situation? I

    Nice People and Employees in Your Business Makes the Difference
    It has often been said that quality of products and service is the key to business success and for the most part it is indeed fact. Now then many marketing consultants say that; Nice People is the icing on the cake. In fact this is also true. You cannot train people to be nice, you have to hire nice people. You cannot increase someone’s pay and expect their attitude to change over night, it will not happen that easy.You see there are nice people, pleasant people and just great down to Earth People; then there are manipulators, BS’ers, complainers and ugly people too. Find good people and pay them what they are worth so they stay with your company. Nice people and employees in your business will make the difference.As a former franchising founder, I always found that I could not
    Employers have fears, uncertainty and DOUBT (the FUD factor) over your ability to actually do what you claim you can do in your resume and cover letter.

    Combine this with the fact that EVERY candidate looks good on paper, no-one leaves their previous job because they were paid too much, the work was too interesting and all the people were fantastic, and you can see the challenge you're facing. (I'm yet to see a resume or cover letter that says the candidate is just average...) Specifically, here's what they fear about YOU:

    They fear:

    * Your resume is too good to be true and you won't be able to do the job.
    * You won't stick around.
    * You don't play well with others.

    So with all that in mind, over the next week or so we thought we'd share some thoughts, ideas and tips that help remove some of the FUD factor surrounding YOU (and our business too).

    --------------------------------

    How to make an employer WANT to read your application

    --------------------------------

    Employers don't really care about YOU, they only care about what you can do for THEM.

    I've lost count of the cases I've seen where applicants with the best education, training or experience lose the job to someone with less education, skills and experience. The reason for this is that the applicant with the better skills or experience simply didn't sell themselves to the employer as well as the less skilled applicant. This leads us to a really important question: how do you know if your application is selling you as well as it could be?

    Well for starters, cover letters are valuable in helping sell you to an employer because they're like mini-ads for your resume. Interest them with a brief summary, and you'll get your resume read and not thrown into the trash.

    Secondly, you need to make sure that your cover letter doesn't say the same things as everyone else's! The problem is that we all learned to write our job applications the same way. Following the rules you were taught is the best way to ensure that not only will you not get noticed, but you'll stay unemployed for a long time.

    Almost every application uses phrases like: "here is my resume for your position", "I have been seeking an opportunity such as this", "I can contribute to your company."

    It's the same as a business saying they have good quality and after-sales service. Every business says it, and these days it's just not a good enough reason to want to do business with them. Apply this logic to your application letter. If it only talks about YOU, how good YOU are and how many years experience YOU'VE had, then you're missing the point!

    The real purpose of your application should be to show the employer how your skills and experiences will benefit THEM. If your application doesn't do this, you're making it too hard for them to give you the job.

    Here's an actual before and after example from my files:

    "Senior NT and UNIX Systems Administrator position utilizing web development, network support and multimedia experience."

    Notice how it says nothing of the company being applied to or what the applicant is intending to do for THEM. Off the top of my head, I suggested to the applicant that they could turn it around quite easily like this:

    "To break all records for network stability in your company, thereby creating a productive and skilled workforce that can generate even MORE customers, support them better and make more money for you."

    It's just a very quick example of turning your skills into results that an employer would be interested in. This may look relatively simple, but it can be tricky to get right. But I assure you, once you master the trick of powerfully restating your skills and experience in a way that will mean something to an employer, then you'll never be out of work again! The one simple mistake you may be making which immediately kills your chances

    Here's the one thing that immediately stops most people from getting the jobs they're applying for: they keep sending the SAME application letter (that doesn't produce results) to every job they apply for.

    You don't have to be a rocket scientist to understand that if you keep doing something that doesn't work while expecting a different result you really must be a masochist! The problem with sending the same "loser" application to employers is that it raises doubts about your employability. This example below will show you what I mean.

    Let me introduce David the Masochist... David has been applying for positions with us for over a year. He was also applying to other companies using the same cover letter. How do we know this?

    1. He never used our name in his application letter, and
    2. We asked him.

    Also - because he keeps applying to us we can assume he hasn't been offered a job from anyone else. This also raises serious doubts in our mind as to David's employability. If he was any good he should have a job by now.

    Can you relate to David's situation? I

    Choose Truck Driving For a Career With Big Benefits
    There's just something about hitting the open road that appeals to many. For some, the allure is so strong they make it their careers. And, with plenty of good reasons beyond the fun, too. Trucking is a fantastic career choice and even a great personal business for just about anyone to get involved in.Truck drivers will cite a number of reasons as to what drove them to the career choice. These include:* Pay. Good, reliable truck drivers are hard to find. Inasmuch, trucking companies tend to pay top dollar for their drivers' time and expertise. This is especially so for drivers who are willing to tackle the long hauls. The money that can be had is incredible and oftentimes more than many college graduates make.* Benefits. Many big trucking companies offer major benefits t
    -------------

    Employers don't really care about YOU, they only care about what you can do for THEM.

    I've lost count of the cases I've seen where applicants with the best education, training or experience lose the job to someone with less education, skills and experience. The reason for this is that the applicant with the better skills or experience simply didn't sell themselves to the employer as well as the less skilled applicant. This leads us to a really important question: how do you know if your application is selling you as well as it could be?

    Well for starters, cover letters are valuable in helping sell you to an employer because they're like mini-ads for your resume. Interest them with a brief summary, and you'll get your resume read and not thrown into the trash.

    Secondly, you need to make sure that your cover letter doesn't say the same things as everyone else's! The problem is that we all learned to write our job applications the same way. Following the rules you were taught is the best way to ensure that not only will you not get noticed, but you'll stay unemployed for a long time.

    Almost every application uses phrases like: "here is my resume for your position", "I have been seeking an opportunity such as this", "I can contribute to your company."

    It's the same as a business saying they have good quality and after-sales service. Every business says it, and these days it's just not a good enough reason to want to do business with them. Apply this logic to your application letter. If it only talks about YOU, how good YOU are and how many years experience YOU'VE had, then you're missing the point!

    The real purpose of your application should be to show the employer how your skills and experiences will benefit THEM. If your application doesn't do this, you're making it too hard for them to give you the job.

    Here's an actual before and after example from my files:

    "Senior NT and UNIX Systems Administrator position utilizing web development, network support and multimedia experience."

    Notice how it says nothing of the company being applied to or what the applicant is intending to do for THEM. Off the top of my head, I suggested to the applicant that they could turn it around quite easily like this:

    "To break all records for network stability in your company, thereby creating a productive and skilled workforce that can generate even MORE customers, support them better and make more money for you."

    It's just a very quick example of turning your skills into results that an employer would be interested in. This may look relatively simple, but it can be tricky to get right. But I assure you, once you master the trick of powerfully restating your skills and experience in a way that will mean something to an employer, then you'll never be out of work again! The one simple mistake you may be making which immediately kills your chances

    Here's the one thing that immediately stops most people from getting the jobs they're applying for: they keep sending the SAME application letter (that doesn't produce results) to every job they apply for.

    You don't have to be a rocket scientist to understand that if you keep doing something that doesn't work while expecting a different result you really must be a masochist! The problem with sending the same "loser" application to employers is that it raises doubts about your employability. This example below will show you what I mean.

    Let me introduce David the Masochist... David has been applying for positions with us for over a year. He was also applying to other companies using the same cover letter. How do we know this?

    1. He never used our name in his application letter, and
    2. We asked him.

    Also - because he keeps applying to us we can assume he hasn't been offered a job from anyone else. This also raises serious doubts in our mind as to David's employability. If he was any good he should have a job by now.

    Can you relate to David's situation? I

    Boost Your Job Security and Make Yourself Promote-able: WOW 'Em From Day One
    Jobs are disappearing every day. The key to saving yours or even improving your position is making yourself valuable to the company—being promote-able rather than dispensable. Here’s a quick list of things you can do every day (starting with Day One) to boost your own job security:-- Make your boss look good. If you’re key to making your boss succeed, and s/he gets promoted, you increase your chances of being promoted, too.-- Put forth your very best effort in everything you’re asked to do, no matter how trivial it may seem. It’s probably not trivial to your boss.-- Dress like those who are one level above you in the organization. If you look like the guy at the bottom of the totem pole, you’re more likely to stay there, because that’s how others will think of you.e taught is the best way to ensure that not only will you not get noticed, but you'll stay unemployed for a long time.

    Almost every application uses phrases like: "here is my resume for your position", "I have been seeking an opportunity such as this", "I can contribute to your company."

    It's the same as a business saying they have good quality and after-sales service. Every business says it, and these days it's just not a good enough reason to want to do business with them. Apply this logic to your application letter. If it only talks about YOU, how good YOU are and how many years experience YOU'VE had, then you're missing the point!

    The real purpose of your application should be to show the employer how your skills and experiences will benefit THEM. If your application doesn't do this, you're making it too hard for them to give you the job.

    Here's an actual before and after example from my files:

    "Senior NT and UNIX Systems Administrator position utilizing web development, network support and multimedia experience."

    Notice how it says nothing of the company being applied to or what the applicant is intending to do for THEM. Off the top of my head, I suggested to the applicant that they could turn it around quite easily like this:

    "To break all records for network stability in your company, thereby creating a productive and skilled workforce that can generate even MORE customers, support them better and make more money for you."

    It's just a very quick example of turning your skills into results that an employer would be interested in. This may look relatively simple, but it can be tricky to get right. But I assure you, once you master the trick of powerfully restating your skills and experience in a way that will mean something to an employer, then you'll never be out of work again! The one simple mistake you may be making which immediately kills your chances

    Here's the one thing that immediately stops most people from getting the jobs they're applying for: they keep sending the SAME application letter (that doesn't produce results) to every job they apply for.

    You don't have to be a rocket scientist to understand that if you keep doing something that doesn't work while expecting a different result you really must be a masochist! The problem with sending the same "loser" application to employers is that it raises doubts about your employability. This example below will show you what I mean.

    Let me introduce David the Masochist... David has been applying for positions with us for over a year. He was also applying to other companies using the same cover letter. How do we know this?

    1. He never used our name in his application letter, and
    2. We asked him.

    Also - because he keeps applying to us we can assume he hasn't been offered a job from anyone else. This also raises serious doubts in our mind as to David's employability. If he was any good he should have a job by now.

    Can you relate to David's situation? I

    Medical Billing - How Bad Are Things Really?
    Everybody hears about how the medical billing industry is robbing us blind. Medical costs are out of control, or at least so they say. Medical billing software, just to be able to run your medical billing practice, costs an arm and a leg. Medical billing agencies like Medicare and Medicaid, Blue Cross, Blue Shield and even private insurance companies are ripping us off left and right. Nobody wants to pay claims, or at least that's the perception. But what's the reality? Does anybody who is doing the complaining really know? Medical billing statistics are posted all over the place, especially with the Internet being so filled with information. But does anybody really take the time to look up the stats to see how bad things really are?For example. Did you know that it costs bet
    t, network support and multimedia experience."

    Notice how it says nothing of the company being applied to or what the applicant is intending to do for THEM. Off the top of my head, I suggested to the applicant that they could turn it around quite easily like this:

    "To break all records for network stability in your company, thereby creating a productive and skilled workforce that can generate even MORE customers, support them better and make more money for you."

    It's just a very quick example of turning your skills into results that an employer would be interested in. This may look relatively simple, but it can be tricky to get right. But I assure you, once you master the trick of powerfully restating your skills and experience in a way that will mean something to an employer, then you'll never be out of work again! The one simple mistake you may be making which immediately kills your chances

    Here's the one thing that immediately stops most people from getting the jobs they're applying for: they keep sending the SAME application letter (that doesn't produce results) to every job they apply for.

    You don't have to be a rocket scientist to understand that if you keep doing something that doesn't work while expecting a different result you really must be a masochist! The problem with sending the same "loser" application to employers is that it raises doubts about your employability. This example below will show you what I mean.

    Let me introduce David the Masochist... David has been applying for positions with us for over a year. He was also applying to other companies using the same cover letter. How do we know this?

    1. He never used our name in his application letter, and
    2. We asked him.

    Also - because he keeps applying to us we can assume he hasn't been offered a job from anyone else. This also raises serious doubts in our mind as to David's employability. If he was any good he should have a job by now.

    Can you relate to David's situation? I

    Minding Your Own Brand - Why Did They Boo Damon and Not Pedro?
    Both left Boston on bad terms, both left for “better contracts”, and both went to New York teams. So why upon their return, did Red Sox fans give Pedro Martinez a standing ovation and gave Johnny Damon a round of boos? I think Pedro summed it up best in his press conference, “Johnny put on the wrong uniform” and Red Sox Nation let him know it.You will never find people more loyal, faithful, and passionate about a brand than Red Sox fans. Even though they were not winners for 86 years, fans stuck by this brand through all the high and the very low moments in this brand’s history.So why don’t most brands induce this level of passion? Because most brands are not extraordinary. Unlike most brands, the Red Sox have always done things in an extraordinary way, whether it is a come fro
    applying for: they keep sending the SAME application letter (that doesn't produce results) to every job they apply for.

    You don't have to be a rocket scientist to understand that if you keep doing something that doesn't work while expecting a different result you really must be a masochist! The problem with sending the same "loser" application to employers is that it raises doubts about your employability. This example below will show you what I mean.

    Let me introduce David the Masochist... David has been applying for positions with us for over a year. He was also applying to other companies using the same cover letter. How do we know this?

    1. He never used our name in his application letter, and
    2. We asked him.

    Also - because he keeps applying to us we can assume he hasn't been offered a job from anyone else. This also raises serious doubts in our mind as to David's employability. If he was any good he should have a job by now.

    Can you relate to David's situation? If so, then let me show you the simple strategy that turned David's life around. I rang him and asked him why he kept sending the same unsuccessful application to us and everyone else when it obviously wasn't doing the job. He was dumbfounded. It never occurred to him that his APPLICATION was a failure. He was taking it personally - he thought HE was a failure.

    He had been on unemployment for a whole year simply because his application letter and resume wasn't performing. I suggested he try a new application to see whether I was right. He invested in a new resume and cover letter from us, and the result: he had three interviews within the first week of trying the new approach.

    In summary: If you are sending the same sort of application letter to each job and you're not getting interviewed then CHANGE YOUR APPLICATION!!!

    It's not YOU that an employer rejects, it's simply your application that's being rejected. You know you can do the job, you wouldn't be applying if you couldn't do it. So don't take this rejection personally.

    We see hundreds of applications and resumes each week and I can tell you now, more than 90% of them are letting the applicant down. Most of those that make it to interview will make the same simple yet easily avoidable mistakes and miss out on a job that should be theirs.

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