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Member You - Net Neutrality and the Carrier Hotel
Stop The Bleeding...Please! es, products, and communication-enabled services. Three areas which have seen rapid development, as well as growth, are voice over Internet Protocol (VoIP), interactive entertainment, such as multi-user gaming, and rich media on demand (video). All three require high performance access to end users, and all three have the potential of producing large amounts of network traffic.Three questions if I may:Do you crave success only to cave in to self-destructive habits?Do you dream BIG, but fall into a pattern of acting small?Do you subscribe to the false belief that being busy with self-development and menial tasks will actually make you wealthy?My good friend Juli is an independent beauty consultant for one of the country's largest cosmetic companies. She and her husband are raising four adorable girls. During one stretch in her business she earned enough bonus commissions to drive a red Pontiac Grand Prix from her company's Car Reward's Program.I'll never forget the day she picked it up. It was her special moment. She had never reached this plateau before. Having a new car in the driveway made a statement about her, her success and where she was heading.The dealership responded with balloons and provided refreshments. The atmosphere became alive with upbeat music. Her area representatives arrived to cheer her on. And afterwards we went back to the house to celebrate with bubbly.Exactly one year later, she returned the Grand Prix to the dealership. But it wasn't to trade up. Her commissions had slipped and she was no longer eligible for any car.What happened?Juli is no slouch. She's a success student. She stays in tune with her company's product line, literature and self-development books. She attends her company's local and regional meetings. And she's even assembled a dream board mounted in the kitchen with cutouts of the car, house and income of her dreams.But what she doesn't realize is she's quietly sabotaging her success...Because her daily actions are in direct conflict with her dreams. She is at odds with her goals. She's running around in a vicious cycle not In our broadband access world, most end users are connected to their network with high capacity lines, whether it be ADSL, Internet over CATV lines, or wireless. For the access network, getting large amounts of traffic to the end users is usually not a big concern, rather paying for large amounts of traffic or higher bandwidth ports may become a factor due to the high operational costs of connecting to an upstream network provider in a paid peering relationship. To ensure a positive end user experience, which is clearly a necessity for customer retention, the access network and content provider need to ensure their users do not have “bottle-necks” or traffic congestion points between either interactive users, or content distribution end points. The Packets Will Flow The Internet was originally designed as a highly survivable network, allowing packets of information to route around blocks and failure points in any network. This ability to bypass blockages and failure points has an uncanny parallel in the dynamic of business relationships associated with the Internet. Whenever an architecture or business model becomes too restrictive, an alternate model develops or emerges. The Internet community inherently wants neutrality, and has historically found ways to bypass restrictive networks and legal blockages, allowing users to freely communicate with each other, regard Refinance Car Loan - Getting a Low Rate Refi Quote Carrier hotels and large data centers offer the telecom and network industry convenient locations to interconnect with other telecom companies at a physical level, in a neutral facility offering high density of available carriers. As telecommunications worldwide continues movement towards packet networks and services, Internet protocol exchanges and interconnection points will add even greater value to the global telecom community.Refinancing an automobile loan is a great way to lower monthly payments and obtain a better rate on a car loan. Unfortunately, this area is rarely tapped into. For the most part, consumers are satisfied with the rate and terms obtained on their auto loan. However, if you had bad credit or a recent bankruptcy at the time of purchase, a refinancing may serve to your advantage.Auto Loan Refinancing BasicsWith any type of refinancing, a new loan is created to replace the old. In most instances, the new loan has more desirable terms and will save the buyer money. The same is true with a car loan refinancing. Because of falling interest rates, car refinancing has become more popular. Moreover, car buyers are using the money saved to payoff credit cards, start a savings account, etc.Refinancing RequirementsThe requirements for refinancing an auto loan are few, but very important. For starters, the person applying for the new auto loan must be the same person who acquired the initial. In addition, the names on both loans must be spelled the exact same. Moreover, before a lender will offer a refinancing, the new loan must exceed $7500, and the amount owed on the loan cannot exceed the value of the vehicle.Tips for Applying for an Auto Loan RefinanceBecause refinancing generally involves specific goals such as obtaining a lower rate and better loan terms, applicants should do everything possible to increase their chances of obtaining a better loan. For starters, closely monitor your credit rating.If your score is low, the odds of a lower rate are slim. Furthermore, settle any past due or collection accounts, and reduce unnecessary debts. If filed a recent bankruptcy, it may be wise to delay refinancing until Large networks are demanding compensation from smaller networks and content providers for use of their infrastructure, while the Internet community in general is demanding free access (network neutrality) to that infrastructure used, or contracted from the large facility-based networks. Carrier hotels are essential to survival of smaller companies hoping to compete with established public utilities including AT&T, Verizon, and BellSouth. Legislation such as HR 5252, without specific network neutrality protection, will drive the second tier of network providers to develop parallel infrastructure using wireless and physical cable, in addition to stronger peering relationships allowing bypass of large network infrastructure. Carrier hotels support stronger peering relationships among smaller networks and content providers by allowing a neutral interconnection environment, bypassing large wholesale network infrastructure or transit. The Internet Tiered Hierarchy For the past 15 years or so the Internet has been broken into three major tiers: • Tier 1 – the backbone carrier. These Tier 1 carriers are facility-based, and carry the entire Internet routing table. Internet network providers normally acknowledged as Tier 1s include Verizon (formerly UUNET/MCI Internet), Sprint, AT&T, and Cable & Wireless. • Tier 2 – regional and second level Internet networks. Also normally facility-based, however still rely on one of the Tier 1s for some routing and transit. This includes cable TV networks, CLECs, and international second tier carriers such as France Telecom Open Transit and Level 3. • Tier 3 – Access networks and content service provider networks. Peering is a concept that allows networks to have mutual agreements allowing the transfer of traffic directly between their networks, without having to use a higher tier network for that transit. Paid peering is how Tier 2 and Tier 1 networks charge smaller networks for accessing their backbones or allowing subscribers to their networks access to the rest of world Internet. Network Neutrality assumes users will be able to control what kind of content or applications they produce or access, without regard to grade or quality of service. Thus, whether you pay for a dedicated, all-you-can-eat port, or if you pay a usage-based billing model, all you are paying for is the ability to send and receive packets at the rate agreed in your contract with an “upstream” Tier 2 or Tier 1 network provider. Current legislation (HR5252) will give Tier 2 and Tier 1 carriers much more control over the content produced and applications used by both Tier 3 networks and content/applications providers, but also restrict how end users may be able to use network applications. An example most widely touted is voice over Internet Protocol, or VoIP. The Tier 1 and Tier 2 networks claim VoIP requires higher quality of service, and therefore places unreasonable demands on the backbone network. They further contend content service providers, such as Google and Yahoo, are able to provide their content to users without charge or fee to backbone network providers which are used as transit networks. Originally verbiage in HR5252 included discussion on network neutrality. Network neutrality is the principle that “Internet users should be in control of what content they view and what applications they use on the Internet.” Since the beginning, the Internet has operated under the principle of network service provider neutrality, fostering technical innovations, development of online industries, and creation of a truly global community and marketplace. The Internet was built with an idea of openness, which was only occasionally challenged by restrictive governments which believed it necessary to limit the freedom of the citizens to access and view open information. With IPv6 protocol, governments will continue to find Internet control a difficult proposition, as IPSEC will further harness their ability to limit or intercept data. Carrier Hotels and Support of Network Neutrality Carrier hotels are by nature real estate operations. Carrier hotels make money by leasing or licensing footprint, uninterruptible power, cooling, and interconnections. The more interconnections and networks present within a property, the more important that property became to the telecom and network provider community. The reasoning is pretty simple. If you are in a carrier hotel you can generally interconnect with another network or carrier through use of a local cross connect, and in some cases simply a “jumper” cable. If in a data center geographically separated from a major carrier hotel (such as One Wilshire, 60 Hudson, The Westin Building A carrier hotel such as One Wilshire may have more than 300 carriers and service providers present as tenants within a single building. Most of those tenants will have a direct presence within a building-operated meet-me-room, allowing all carriers easy access to one another as all are within close proximity. The carrier hotel is a location where Tier 3 and Tier 2 networks, as well as content and applications providers can directly interconnect. This allows those networks to “peer” without the need of sending traffic through a transit or large Tier 2 / 1 carrier. In many cases the smaller carriers and content or applications providers can peer as equals, with no money passing hands between networks. This is important in cases where a content provider may be sending a tremendous amount of traffic to users of a small network. Both the content provider and Tier 3 network will most likely have paid peering arrangements with upstream networks, resulting in both companies and their users paying for basically the same traffic. Carrier hotels may also offer additional utilities or options for Tier 2 and Tier 3 networks to interconnect. Both One Wilshire and 60 Hudson operate utility packet exchanges, allowing packet networks (Internet and Internet Content/Applications) to interconnect through an Internet exchange. The Internet Exchange, such as One Wilshire’s Any2 Exchange, allows network and content providers to connect to the exchange with a single high speed connection, and then connect with any or all other exchange participants without the need of physical cabling or port consumption. ByPass and the Packet Exchange The Internet is a rich environment supporting constant development of advanced technologies, products, and communication-enabled services. Three areas which have seen rapid development, as well as growth, are voice over Internet Protocol (VoIP), interactive entertainment, such as multi-user gaming, and rich media on demand (video). All three require high performance access to end users, and all three have the potential of producing large amounts of network traffic. In our broadband access world, most end users are connected to their network with high capacity lines, whether it be ADSL, Internet over CATV lines, or wireless. For the access network, getting large amounts of traffic to the end users is usually not a big concern, rather paying for large amounts of traffic or higher bandwidth ports may become a factor due to the high operational costs of connecting to an upstream network provider in a paid peering relationship. To ensure a positive end user experience, which is clearly a necessity for customer retention, the access network and content provider need to ensure their users do not have “bottle-necks” or traffic congestion points between either interactive users, or content distribution end points. The Packets Will Flow The Internet was originally designed as a highly survivable network, allowing packets of information to route around blocks and failure points in any network. This ability to bypass blockages and failure points has an uncanny parallel in the dynamic of business relationships associated with the Internet. Whenever an architecture or business model becomes too restrictive, an alternate model develops or emerges. The Internet community inherently wants neutrality, and has historically found ways to bypass restrictive networks and legal blockages, allowing users to freely communicate with each other, regardl More Useful Information on Credit Card Debt Consolidation – regional and second level Internet networks. Also normally facility-based, however still rely on one of the Tier 1s for some routing and transit. This includes cable TV networks, CLECs, and international second tier carriers such as France Telecom Open Transit and Level 3.Credit card debt has become so common that millions of people look for help in this regard every year. The process of debt consolidation is in reality quite simple. A consumer is overwhelmed by the numerous bills that accumulate. What is usually done is that all the loan amounts are merged into one and the amount is paid with a lower rate of interest. Almost all credit cards charge an exorbitant 20% interest especially for the department store credit card though some other types of loan charge even more. But do not lose heart because if your debt consists entirely of credit card then opting for a debt consolidation loan would be a good idea.The problem lies with those who have an insufficient income. They tend to pay the least amount possible thereby merely clearing a part of the interest and so the principle is left untouched month after month. When you have decided to consolidate your debts these high interests are eliminated and all the payments are merged into one and paid off with an affordable interest rate. Low interest rates helps to pay back the principle faster, repairs you credit and also satisfies your creditors.Credit card debt consolidation is considered to be an extremely lucrative business nowadays. You have to remember that not all Credit card debt consolidation schemes are similar. It depends on the amount of debt you are in.For the last few decades most finance service companies and banks have offered home equity loans as the best possible option for consolidating credit card debts. But financial experts have expressed their concern in this matter. They have said that though home equity loan is tax advantaged it should not be accepted without weighing the problems that are associated with it. A default on the credit card balanc • Tier 3 – Access networks and content service provider networks. Peering is a concept that allows networks to have mutual agreements allowing the transfer of traffic directly between their networks, without having to use a higher tier network for that transit. Paid peering is how Tier 2 and Tier 1 networks charge smaller networks for accessing their backbones or allowing subscribers to their networks access to the rest of world Internet. Network Neutrality assumes users will be able to control what kind of content or applications they produce or access, without regard to grade or quality of service. Thus, whether you pay for a dedicated, all-you-can-eat port, or if you pay a usage-based billing model, all you are paying for is the ability to send and receive packets at the rate agreed in your contract with an “upstream” Tier 2 or Tier 1 network provider. Current legislation (HR5252) will give Tier 2 and Tier 1 carriers much more control over the content produced and applications used by both Tier 3 networks and content/applications providers, but also restrict how end users may be able to use network applications. An example most widely touted is voice over Internet Protocol, or VoIP. The Tier 1 and Tier 2 networks claim VoIP requires higher quality of service, and therefore places unreasonable demands on the backbone network. They further contend content service providers, such as Google and Yahoo, are able to provide their content to users without charge or fee to backbone network providers which are used as transit networks. Originally verbiage in HR5252 included discussion on network neutrality. Network neutrality is the principle that “Internet users should be in control of what content they view and what applications they use on the Internet.” Since the beginning, the Internet has operated under the principle of network service provider neutrality, fostering technical innovations, development of online industries, and creation of a truly global community and marketplace. The Internet was built with an idea of openness, which was only occasionally challenged by restrictive governments which believed it necessary to limit the freedom of the citizens to access and view open information. With IPv6 protocol, governments will continue to find Internet control a difficult proposition, as IPSEC will further harness their ability to limit or intercept data. Carrier Hotels and Support of Network Neutrality Carrier hotels are by nature real estate operations. Carrier hotels make money by leasing or licensing footprint, uninterruptible power, cooling, and interconnections. The more interconnections and networks present within a property, the more important that property became to the telecom and network provider community. The reasoning is pretty simple. If you are in a carrier hotel you can generally interconnect with another network or carrier through use of a local cross connect, and in some cases simply a “jumper” cable. If in a data center geographically separated from a major carrier hotel (such as One Wilshire, 60 Hudson, The Westin Building A carrier hotel such as One Wilshire may have more than 300 carriers and service providers present as tenants within a single building. Most of those tenants will have a direct presence within a building-operated meet-me-room, allowing all carriers easy access to one another as all are within close proximity. The carrier hotel is a location where Tier 3 and Tier 2 networks, as well as content and applications providers can directly interconnect. This allows those networks to “peer” without the need of sending traffic through a transit or large Tier 2 / 1 carrier. In many cases the smaller carriers and content or applications providers can peer as equals, with no money passing hands between networks. This is important in cases where a content provider may be sending a tremendous amount of traffic to users of a small network. Both the content provider and Tier 3 network will most likely have paid peering arrangements with upstream networks, resulting in both companies and their users paying for basically the same traffic. Carrier hotels may also offer additional utilities or options for Tier 2 and Tier 3 networks to interconnect. Both One Wilshire and 60 Hudson operate utility packet exchanges, allowing packet networks (Internet and Internet Content/Applications) to interconnect through an Internet exchange. The Internet Exchange, such as One Wilshire’s Any2 Exchange, allows network and content providers to connect to the exchange with a single high speed connection, and then connect with any or all other exchange participants without the need of physical cabling or port consumption. ByPass and the Packet Exchange The Internet is a rich environment supporting constant development of advanced technologies, products, and communication-enabled services. Three areas which have seen rapid development, as well as growth, are voice over Internet Protocol (VoIP), interactive entertainment, such as multi-user gaming, and rich media on demand (video). All three require high performance access to end users, and all three have the potential of producing large amounts of network traffic. In our broadband access world, most end users are connected to their network with high capacity lines, whether it be ADSL, Internet over CATV lines, or wireless. For the access network, getting large amounts of traffic to the end users is usually not a big concern, rather paying for large amounts of traffic or higher bandwidth ports may become a factor due to the high operational costs of connecting to an upstream network provider in a paid peering relationship. To ensure a positive end user experience, which is clearly a necessity for customer retention, the access network and content provider need to ensure their users do not have “bottle-necks” or traffic congestion points between either interactive users, or content distribution end points. The Packets Will Flow The Internet was originally designed as a highly survivable network, allowing packets of information to route around blocks and failure points in any network. This ability to bypass blockages and failure points has an uncanny parallel in the dynamic of business relationships associated with the Internet. Whenever an architecture or business model becomes too restrictive, an alternate model develops or emerges. The Internet community inherently wants neutrality, and has historically found ways to bypass restrictive networks and legal blockages, allowing users to freely communicate with each other, regard Outsourcing Companies one network providers which are used as transit networks.Few topics are as controversial as outsourcing. This is understandable. To state obvious, jobs are a fundamental part of our ability to lead a happy and productive life.Unfortunately, jobs exist within context of volatile global markets. growth of Outsourcing is result of developing nations reaching a point in economic evolution where y have skills to compete in higher-skill domains traditionally served by rich country workers. Same cost advantages offered to lower-level manufacturing are now being brought up value chain to software development.In United States, a number of congressmen have proposed bills which would protect American IT workers from foreign labor competition. Fur more; though few are as overtly anti-trade as Dick Gephardt or Dennis Kucinich, it is increasingly clear those Democratic Party contenders for U.S. presidency view foreign competition as a potential winning issue in 2004 race. Don’t deny that Western IT workers will have to make adjustments to accommodate new global reality. However, as I explain in this article, outsourcing is not jobs catastrophe its opponents make it out to be. Fur more, is a number of practical reasons to maintain an open market position which have ramifications for future health of Western economies. In short, like it or not, Western nations need outsourcing.Don’t overestimate threat my first job as a programmer was with Price Waterhouse. My memory of that time includes a frightening amount of airplane food, as I made weekly round-trip flights to client destinations from my home "base" (at time, Dallas, Texas).Reason for this was that Price Waterhouse assisted clients in creating custom software--and this required close interaction with client. Whole teams of developers would b Originally verbiage in HR5252 included discussion on network neutrality. Network neutrality is the principle that “Internet users should be in control of what content they view and what applications they use on the Internet.” Since the beginning, the Internet has operated under the principle of network service provider neutrality, fostering technical innovations, development of online industries, and creation of a truly global community and marketplace. The Internet was built with an idea of openness, which was only occasionally challenged by restrictive governments which believed it necessary to limit the freedom of the citizens to access and view open information. With IPv6 protocol, governments will continue to find Internet control a difficult proposition, as IPSEC will further harness their ability to limit or intercept data. Carrier Hotels and Support of Network Neutrality Carrier hotels are by nature real estate operations. Carrier hotels make money by leasing or licensing footprint, uninterruptible power, cooling, and interconnections. The more interconnections and networks present within a property, the more important that property became to the telecom and network provider community. The reasoning is pretty simple. If you are in a carrier hotel you can generally interconnect with another network or carrier through use of a local cross connect, and in some cases simply a “jumper” cable. If in a data center geographically separated from a major carrier hotel (such as One Wilshire, 60 Hudson, The Westin Building A carrier hotel such as One Wilshire may have more than 300 carriers and service providers present as tenants within a single building. Most of those tenants will have a direct presence within a building-operated meet-me-room, allowing all carriers easy access to one another as all are within close proximity. The carrier hotel is a location where Tier 3 and Tier 2 networks, as well as content and applications providers can directly interconnect. This allows those networks to “peer” without the need of sending traffic through a transit or large Tier 2 / 1 carrier. In many cases the smaller carriers and content or applications providers can peer as equals, with no money passing hands between networks. This is important in cases where a content provider may be sending a tremendous amount of traffic to users of a small network. Both the content provider and Tier 3 network will most likely have paid peering arrangements with upstream networks, resulting in both companies and their users paying for basically the same traffic. Carrier hotels may also offer additional utilities or options for Tier 2 and Tier 3 networks to interconnect. Both One Wilshire and 60 Hudson operate utility packet exchanges, allowing packet networks (Internet and Internet Content/Applications) to interconnect through an Internet exchange. The Internet Exchange, such as One Wilshire’s Any2 Exchange, allows network and content providers to connect to the exchange with a single high speed connection, and then connect with any or all other exchange participants without the need of physical cabling or port consumption. ByPass and the Packet Exchange The Internet is a rich environment supporting constant development of advanced technologies, products, and communication-enabled services. Three areas which have seen rapid development, as well as growth, are voice over Internet Protocol (VoIP), interactive entertainment, such as multi-user gaming, and rich media on demand (video). All three require high performance access to end users, and all three have the potential of producing large amounts of network traffic. In our broadband access world, most end users are connected to their network with high capacity lines, whether it be ADSL, Internet over CATV lines, or wireless. For the access network, getting large amounts of traffic to the end users is usually not a big concern, rather paying for large amounts of traffic or higher bandwidth ports may become a factor due to the high operational costs of connecting to an upstream network provider in a paid peering relationship. To ensure a positive end user experience, which is clearly a necessity for customer retention, the access network and content provider need to ensure their users do not have “bottle-necks” or traffic congestion points between either interactive users, or content distribution end points. The Packets Will Flow The Internet was originally designed as a highly survivable network, allowing packets of information to route around blocks and failure points in any network. This ability to bypass blockages and failure points has an uncanny parallel in the dynamic of business relationships associated with the Internet. Whenever an architecture or business model becomes too restrictive, an alternate model develops or emerges. The Internet community inherently wants neutrality, and has historically found ways to bypass restrictive networks and legal blockages, allowing users to freely communicate with each other, regard Affordable Web Site Hosting Services For Small Businesses - Taking Your Business To The Next Level arriers will be substantially higher.In the past, it was only larger companies that could go out of their ways to seek for the cost-effective alternatives to fulfill their information technology (IT) needs. But the tune of the drum has changed. Small businesses can now seek for cost-effective alternatives to fulfill their information technology needs. What this means is that thousands of small businesses are now online and more are still coming. But before any small business can come online, it needs to have and host a website. Since small businesses cannot afford too large a cost for web hosting, this is where affordable web site hosting service for small businesses comes in.You Now Need Little Or Nobody To Maintain Your Website 24 Hours A Day, 7 Seven Days A Week.Affordable web site hosting services for small businesses now makes it easy for small businesses to increase profit. This is because all the processes of maintaining a website and hosting it, is now done online. This will make the business owner focus more on improving the business. Affordable web site hosting services for small businesses now helps the business owner to reduce the cost of paying IT staffs to host a website.Use Affordable Web Site Hosting Services For Small Businesses To Your Advantage.Affordable web site hosting services that are reliable makes small business websites to be secure, reliable and scalable. When your small business is hosted by affordable web site hosting services that are reliable, potential visitors 24/7 will see your business. This means that you have a better chance of making lots of sales online than offline. Imagine a small business website that receives 2000 targeted visitors per day – can your local shop offline receive that much visitors per day?There are many afforda A carrier hotel such as One Wilshire may have more than 300 carriers and service providers present as tenants within a single building. Most of those tenants will have a direct presence within a building-operated meet-me-room, allowing all carriers easy access to one another as all are within close proximity. The carrier hotel is a location where Tier 3 and Tier 2 networks, as well as content and applications providers can directly interconnect. This allows those networks to “peer” without the need of sending traffic through a transit or large Tier 2 / 1 carrier. In many cases the smaller carriers and content or applications providers can peer as equals, with no money passing hands between networks. This is important in cases where a content provider may be sending a tremendous amount of traffic to users of a small network. Both the content provider and Tier 3 network will most likely have paid peering arrangements with upstream networks, resulting in both companies and their users paying for basically the same traffic. Carrier hotels may also offer additional utilities or options for Tier 2 and Tier 3 networks to interconnect. Both One Wilshire and 60 Hudson operate utility packet exchanges, allowing packet networks (Internet and Internet Content/Applications) to interconnect through an Internet exchange. The Internet Exchange, such as One Wilshire’s Any2 Exchange, allows network and content providers to connect to the exchange with a single high speed connection, and then connect with any or all other exchange participants without the need of physical cabling or port consumption. ByPass and the Packet Exchange The Internet is a rich environment supporting constant development of advanced technologies, products, and communication-enabled services. Three areas which have seen rapid development, as well as growth, are voice over Internet Protocol (VoIP), interactive entertainment, such as multi-user gaming, and rich media on demand (video). All three require high performance access to end users, and all three have the potential of producing large amounts of network traffic. In our broadband access world, most end users are connected to their network with high capacity lines, whether it be ADSL, Internet over CATV lines, or wireless. For the access network, getting large amounts of traffic to the end users is usually not a big concern, rather paying for large amounts of traffic or higher bandwidth ports may become a factor due to the high operational costs of connecting to an upstream network provider in a paid peering relationship. To ensure a positive end user experience, which is clearly a necessity for customer retention, the access network and content provider need to ensure their users do not have “bottle-necks” or traffic congestion points between either interactive users, or content distribution end points. The Packets Will Flow The Internet was originally designed as a highly survivable network, allowing packets of information to route around blocks and failure points in any network. This ability to bypass blockages and failure points has an uncanny parallel in the dynamic of business relationships associated with the Internet. Whenever an architecture or business model becomes too restrictive, an alternate model develops or emerges. The Internet community inherently wants neutrality, and has historically found ways to bypass restrictive networks and legal blockages, allowing users to freely communicate with each other, regard Seven Secrets That Successful Trade Show Exhibitors Do Not Want You to Know es, products, and communication-enabled services. Three areas which have seen rapid development, as well as growth, are voice over Internet Protocol (VoIP), interactive entertainment, such as multi-user gaming, and rich media on demand (video). All three require high performance access to end users, and all three have the potential of producing large amounts of network traffic.Why are certain companies consistently successful at trade shows? They understand and practice the processes of targeting and follow-up. You can increase your return on investment by utilizing the same secrets that successful companies want to keep hidden.1. Understand the primary reason you are participating it the trade showYou can use a trade show for many purposes. You may want to introduce a new product or service, announce updates of classic products that better serve your clients, search for new prospects, scope out the competition or perform market research. Successful companies realize that they can only focus on one or two issues per trade show. They make easy-to-understand offers with which targeted clients and prospects can immediately identify.2. Plan for your target audienceOne main reason a company will fail to have a positive return on their investment from a trade show is because they expect to talk with all of the attendees who walk past their booth. They are not clear who their best prospects are, how to identify them or how to quickly qualify their purchasing needs. These companies have the “yank them in” mentality. They want volume, and waste time with poor prospects while the solid gold prospect get frustrated and leaves.3. Pre-invite targeted customers and prospectsOnce you know what products or services you are featuring at the show, you can contact the appropriate clients and invite them to visit your booth to give them a special preview of your offer. This is an excellent opportunity to cross-sell your existing customers and ask them for referrals. Successful companies realize that existing clients are a fantastic source for increasing sales, without the investment in time that developing new clients In our broadband access world, most end users are connected to their network with high capacity lines, whether it be ADSL, Internet over CATV lines, or wireless. For the access network, getting large amounts of traffic to the end users is usually not a big concern, rather paying for large amounts of traffic or higher bandwidth ports may become a factor due to the high operational costs of connecting to an upstream network provider in a paid peering relationship. To ensure a positive end user experience, which is clearly a necessity for customer retention, the access network and content provider need to ensure their users do not have “bottle-necks” or traffic congestion points between either interactive users, or content distribution end points. The Packets Will Flow The Internet was originally designed as a highly survivable network, allowing packets of information to route around blocks and failure points in any network. This ability to bypass blockages and failure points has an uncanny parallel in the dynamic of business relationships associated with the Internet. Whenever an architecture or business model becomes too restrictive, an alternate model develops or emerges. The Internet community inherently wants neutrality, and has historically found ways to bypass restrictive networks and legal blockages, allowing users to freely communicate with each other, regardless of controls placed on network architecture, policy, security, and monitoring. Like Internet packets, the Internet community will find ways around the Tier 1 and facility-based carriers attempting to restrict or limit applications and services on the public Internet. VoIP and the End of Telephone Networks VoIP is under close observation by the government, telecom industry, and most importantly the end user community. Pricing, call quality, and ease of usage are all important topics, as is future regulation and security implications of sending calls over a packet network. VoIP not only has physical network performance concerns, but also must look ahead to the long term question of future convergence or integration of video, conferencing, application sharing, and network presence. Today’s world operates on a numbering system called E.164. E.164 is the International Telecommunications Union (ITU) recommendation for international and local telephone numbering systems. With VoIP the E.164 numbering plan gradually is replaced by network presence indicators, which simply “proxy” your desired identity on either a telephone or packet network, and announce your availability for either interactive or non-interactive communication. Today a user’s instant messaging identity is the best example of an active network presence indicator, however even IM engines are rapidly adding interactive voice modules to their interface. That voice module could be either directly connected to the IM interface, or be “proxied” to the interface through a presence directory. The near term “proxy” service is called ENUM. ENUM registries translate between E.164 telephone numbering and network IP addresses or identities. Within a neutral packet exchange, ENUM registries allow non-wholesale or backbone VoIP operators to query a database of other VoIP telephone numbers, and pass VoIP calls to other networks IP<->IP, bypassing any traditional transit telephone operators when completing or terminating “calls.” If VoIP operators have peering agreements in place, this substantially reduces the amount smaller VoIP carriers must pay to telephone transit providers when originating or terminating telephone traffic, allowing the operators to completely bypass telephone network for end-to-end VoIP calling. As all networks continue their migration to packet telephony, even ENUM will gradually become obsolete. However, as a utility available within a neutral packet exchange, it could help many smaller networks save enough on operational expenses to survive for a much longer period than otherwise. Content Distribution Caching companies have been around for several years, with the most prominent (Akamai) having a presence in nearly every major data center. The reason is simple – put your content as close to the user as possible, and the user will get the best experience. Carrier hotels supporting packet exchanges fully support distribution of content. A company like Limelight, which distributes large volumes of media on demand finds a carrier hotel attractive, as it allows the media to bypass the need for an intermediate or transit network. The performance to an end user is then completely dependent on the performance of the access network. If net neutrality is not protected under HR5252, then this issue becomes more acute. Both access networks and content owners will incur additional quality of service or volume charges for delivery of high bandwidth applications and content – such as VOD or streaming media. At a packet exchange the content provider is able to directly connect to all participants within the exchange, and in most cases deliver content directly through the exchange without paid peering. Internet Service Provider Peering The final benefit a carrier hotel, in particular a carrier hotel operating a neutral Internet or packet exchange, can offer is peering among their ISP community. In some cases the dynamics of Internet will justify sending a majority of traffic through a single Tier 2 or Tier 1 network provider. You may enjoy the best possible performance, for the best possible price. However, as the ISP continues to grow, the burden of paying transit or usage fees to an upstream network provider may justify direct peering relationships. The carrier hotel easily accommodates both physical interconnections, as well as packet exchange peering. The packet exchange is best if peering is desired among a large number of peers, and the traffic volume is not too high. As traffic to a single network increases, shifting exchange traffic to a dedicated physical cross-connection is possible. Conclusions Carrier hotels and large neutral data centers are convenient locations for all tiers of Internet networks, content providers, and applications providers. Given concerns about the absence of effective neutrality verbiage within HR 5252 many Tier 2, Tier 3, and content/application providers are looking to carrier hotels and neutral Internet exchanges to help bypass Tier 1 transit. Bypass will allow smaller networks and content providers better network and application performance among participating networks, as well as reduced operating expenses incurred through usage-based billing or port charges.
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