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Member You - Prospect Accessibility is the Key to Annuity Leads and Sales
How do you please a group of teenagers at a Skateboard Park? Perhaps you need to consider a little extra customer service. Now then obviously kids on skateboards have a chip on their shoulder and attempting to threaten them that you are going to throw them out of the park will not work, after all they have probably been thrown out of ever
ClickBank is the biggest online marketplace for digital products on the entire internet. As I’m sure you’re aware, digital products and products that are instantly available after payment are extremely popular.People want information and they want it fast (as in instantly) so ClickBank is serving a very rabid market that has money
So why is it some of us can achieve it and some of us languish in mediocrity?
Is it because we don’t work as hard as the big producers? Is it because we don’t have the magical close? Is it because we don’t have the best products?
It actually is none of those things. What is it then?
It is nothing other than target market accessibility. It is that simple.
Here is an example, if we only want to work with brain surgeons, how likely is it we will have a full calendar every day?
What about CFOs, CEOs? Get it! The more refined our target market is the more narrow our options. So what would be a great target market?
A nationally know brokerage house recently put in guidelines for their brokers as to who would be the basic client. In other words what was the lowest denominator for a potential client? They suggested to prospect based
Almost everyone these days wants to be the next Richard Branson or Donald Trump but not everyone has the entrepreneurial spirit it takes. Let's face it, it's kind of un-cool to say that your ambition is to win 'Employee of the month'. It's much more socially acceptable to say you want to run your own business or become an entrepreneur --
So why is it some of us can achieve it and some of us languish in mediocrity?
Is it because we don’t work as hard as the big producers? Is it because we don’t have the magical close? Is it because we don’t have the best products?
It actually is none of those things. What is it then?
It is nothing other than target market accessibility. It is that simple.
Here is an example, if we only want to work with brain surgeons, how likely is it we will have a full calendar every day?
What about CFOs, CEOs? Get it! The more refined our target market is the more narrow our options. So what would be a great target market?
A nationally know brokerage house recently put in guidelines for their brokers as to who would be the basic client. In other words what was the lowest denominator for a potential client? They suggested to prospect based
Business, non-profit or association managers hurt their own public relations results when they become fascinated with PR tactics – press releases, publications and brochures and, particularly, fun-to-manage special events – while failing to plan for the perceptions and behaviors of the very people who probably hold their manag
It actually is none of those things. What is it then?
It is nothing other than target market accessibility. It is that simple.
Here is an example, if we only want to work with brain surgeons, how likely is it we will have a full calendar every day?
What about CFOs, CEOs? Get it! The more refined our target market is the more narrow our options. So what would be a great target market?
A nationally know brokerage house recently put in guidelines for their brokers as to who would be the basic client. In other words what was the lowest denominator for a potential client? They suggested to prospect based
Employees are a lot like cars or houses. The amount of care, attention to detail, and feelings of permanency we project toward our cars or houses is comparable to the way employees view their work relationship. Consider the analogy.Employee RentersWhen we rent a car or a house, we are less likely to spend a lot of t
What about CFOs, CEOs? Get it! The more refined our target market is the more narrow our options. So what would be a great target market?
A nationally know brokerage house recently put in guidelines for their brokers as to who would be the basic client. In other words what was the lowest denominator for a potential client? They suggested to prospect based
Option is a very popular derivative because its price is cheaper than other derivative such as future. Blue chip stock is a very volatile stock but it is very expensive. However, by buying option of the blue chip stock, we could earn profit just similarly like buying the stock. Investing and trading option seem to be very easy just like b
Their suggested guidelines were household income of $100,000 and a minimum net worth of $1,000,000. I looked at this and wondered how hard it would be to find people in this category and if I could find them, could I see them under a favorable basis?
If all the brokerage firms were chasing the same target market, where should I go? How do I fill my calendar each day with my target market? It really was easy once I realized who would best benefit from my simple and easy to understand products.
Here is my target market and one in which there are unlimited people to see and guess what? They don’t come with advisors in tow! I can see them for daytime appointments and they appreciate my annuity products.
My target market:
A married couple with total assets of $600,000 or LESS! This would include their home. H
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