Member You - Business

Is Being Your Own Boss Really What It Seems To Be?
Hating your boss… that, of course, is not a new concept. Before I started in my freelance career, I always had a job where I constantly loathed my boss. This even dates back to when I was sixteen (I am 30 now) and working at an Orange Julius stand in my local shopping mall. Though I was never that employee that would challenge my superiors, I still developed a severe aversion to anybody who could claim authority over me and have the power to show me the door if I did not follow along. Now since then, the having a boss part has not changed, just the jobs have changed. I can remember countless “write-ups,” you know, for dumb things like showing up thirty sec

Adventures in Advertising and the Affect on the Brand Name
Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies do this very well, few advertising agencies understand the dynamics of multiple markets. I have seen many advertising agencies squander their client’s money. In my company, our team has nominated a few companies for their understanding of their customers, we have only considered those companies who cross ethnic barriers, and market to multiple sectors and

My uncle recently retired from a large manufacturing company after 40 years of service! This is no doubt a great accomplishment, and I congratulate him for this achievement. However it really does cause me to wonder. Could I ever work for the same company for 40 years?

Let’s just put this into perspective.

My uncle retired in 2006 which means he started working in 1966. Let’s put this in modern terms. I graduated from college in 2003 and was very fortunate to land a job at a great company in December of 2002 before I graduated. If I were to stay with my current company for 40 years I would retire in the year 2042. Needless to say I would be vested in my 401k and probably have about 200 vacation days. Is it very likely for me to stay with my current company for 40 years? No. Does my employer know that this not a very likely scenario? Yes.

Isn’t it true that today’s young people do not even consider finding a job out of college or high school and staying with that company until retirement? I know I sure don’t. Our priorities have changed; our outlook on work has changed drastically. When my uncle graduated from high school to go to work, work was something quite different than it is today. Then it was a means to an end, it was a necessity. You went to work did your time and came home, end of story. Then after 40 years you retired with a sweet pension plan and Social Security. Today that simply isn’t the case, is it? Work is something more than eight hours a day five days a week. It is a piece of the total person. It is a slice of who we are. It speaks about what type of person we are and how we want to be identified. For many, work has become who they are. They do not wor

Beyond Marketing: Bringing Your Brand to Life
Imagine you are about to embark on a trip of a lifetime. You’ve received brochures for a luxury resort. The rooms are lavish; the grounds impeccable. Photos of the restaurant’s signature dishes look delectable. You’re sold.You go to the hotel. The room is musty and a tad dirty. The food is barely passable. Service is brusque and spotty at best. When you complain to management, you’re met with indifference, or worse, silence. You leave disillusioned and disgusted. For all the resort’s slick marketing, they’ve fallen woefully short.Branding goes well beyond marketing. It will not be successful without ensuring that all aspects of your business reflect and

which means he started working in 1966. Let’s put this in modern terms. I graduated from college in 2003 and was very fortunate to land a job at a great company in December of 2002 before I graduated. If I were to stay with my current company for 40 years I would retire in the year 2042. Needless to say I would be vested in my 401k and probably have about 200 vacation days. Is it very likely for me to stay with my current company for 40 years? No. Does my employer know that this not a very likely scenario? Yes.

Will Your Brand Take Root This Spring? - Part 2
Through June our newsletter will help you look at the various components of an integrated marketing plan. In the last issue, we shared some thoughts on your visual identity -- how it involves more than just your logo and some different ways you can use the concept of visual identity to grow your brand. In this issue, we’ll share the basics of advertising and make some recommendations about things you should consider when making decisions about advertising.Many people use the terms advertising and marketing interchangeably, but they don’t mean the same thing.Marketing refers to everything a business does to promote itself in the marketplace, and to create

ly have about 200 vacation days. Is it very likely for me to stay with my current company for 40 years? No. Does my employer know that this not a very likely scenario? Yes.

Market Your Chiropractic Practice - Grow Each Week
It is easier than ever to build your practice with effective marketing techniques. Recent studies conducted by the I/H/R/ Research Group have clearly determined that most people prefer drug-free treatment for back, neck, and pain-related issues. The survey, commissioned by the American Chiropractic Association also showed that more than 64 percent of the respondents said that they would consider seeking the health care services of a Doctor of Chiropractic to provide their drug free care. However, the survey showed that only 13.8 percent of respondents were currently seeking health care from a Chiropractor. It is critical for chiropractic business decision-makers to ma

re don’t. Our priorities have changed; our outlook on work has changed drastically. When my uncle graduated from high school to go to work, work was something quite different than it is today. Then it was a means to an end, it was a necessity. You went to work did your time and came home, end of story. Then after 40 years you retired with a sweet pension plan and Social Security. Today that simply isn’t the case, is it? Work is something more than eight hours a day five days a week. It is a piece of the total person. It is a slice of who we are. It speaks about what type of person we are and how we want to be identified. For many, work has become who they are. They do not wor

The ROLE of Non-European Manufacturers
This article is intended to provide you with a general understanding of your responsibility as a manufacturer. However, we recommend that you contact Obelis (O.E.A.R.C.) to walk you through these specific and detailed steps.The following Products require Non-European Manufacturers to appoint a European Authorized Representative:You only need Authorized Representative service You need both Notified Body and Authorized Representative services MDD Product CLASS I : non sterile devices CLASS I : sterile & measuring function device CLASS IIaCLASS IIbCLASS IIIIVD Product Self Declaration ProductsSELF TESTING, ANNEX II or PERFOR

sweet pension plan and Social Security. Today that simply isn’t the case, is it? Work is something more than eight hours a day five days a week. It is a piece of the total person. It is a slice of who we are. It speaks about what type of person we are and how we want to be identified. For many, work has become who they are. They do not work because they have to they work because they want to. This is especially true for the self-employed. And I am not only talking about the sacrifice of our thumbs to the almighty Blackberry’s and Treos.

Not only has perceptions of work changed but the type of work has drastically changed. When my uncle started his career in 1966 most everyone worked in some type of manufacturing or factory facility. The type of work was very repetitious and blue collar. Please don’t think I am demeaning that type of work because it is still very necessary to our country. However, the need for thousands and thousands of factory workers is not there any more. We still do need some “factory” workers but even those who work in manufacturing today are very skilled workers. The need for general labors is not nearly as high as the need for engineers and technicians of all types.

Since the perception of work and the type of work has changed the attitude of the employee has changed. Employees do not feel as committed to their company for a variety of reasons which we will briefly mention today:

Commitment as a whole across society has waned drastically (i.e. the United States divorce rate of over 50%).

Students are told from a young age that the world is their’s for the taking. Upon graduation they feel like there is so much to accomplish and so little time. In

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General operating money is certainly one of the more difficult categories of funding to secure, mostly because it's a lot less appealing to the funder. Let's face it, paying rent is not nearly as sexy as helping people fulfill their potential as human beings. However, there are unrestricted grants out there, if you know where to look.

Based on a research, the need for technical workers in America continues to increase despite the fact that many U.S companies today are resorting to the various outsourcing companies worldwide.

Traditionally, road freight has dominated the UK transportation industry. However, according to industry experts, sea freight offers significant advantages over road transport.

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