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    Paper Direct Mail Is Alive And Thriving
    I recently witnessed a conversation about the "death" of paper direct mail due to the "life" of web presence and blogs. I'm not exactly sure why, but someone seems to declare the "death" of a marketing technique every few months…I guess that's how some consultants stay employed - announce the "death" of something and create the "life" of something new. Anyway, I disagree with the notion paper direct mail is dead and as such thought I'd share how we integrate paper direct mail into our marketing, sales, and lead nurturing systems.We do a fair amount of direct mail - postc
    and others designed for income.

    The internal expenses of most Exchange-Traded Funds are very low. The average actively-managed mutual fund may have internal expenses over 1% per year. The internal expenses of Diamonds, Spiders and Cubes are less than 1/5 of 1% per year. (Since ETFs are purchased like a stock, there is a commission to buy and sell them. The use of a discount broker should minimize this expense.)

    The majority of exchange-traded funds are not actively managed. In

    Keeping Employees For The Long Run- Employee Retention
    Every year companies spend millions in recruitment due to employee turnover. Turnover and its associated costs are a burden that used to be just the cost of doing business. But more and more companies are investing time and effort in making better hiring decisions and doing more to keep the employees they do hire. Employee retention is now a buzz word in today’s business world.The first step in the process is to communicate all of your expectations and requirements before making an offer of employment. Review the appropriate job descriptions and all its’ requirements
    Since being introduced in the mid ‘90’s, Exchange-Traded Funds have continued to grow in popularity. Over 60% of money flowing into index fund-type vehicles is going into Exchange-Traded Funds. Should you be using them? Read on to find out.

    I recently spoke in New York City at a national summit for financial advisors that focused on Exchange-Traded Funds. Over 200 advisors from all over the country attended and learned why the use of exchange-traded funds can give them a competitive advantage and benefit their clients. Whether you are a traditional buy and hold investor, or actively trade to profit from shorter-term opportunities, you should strongly consider their use.

    Exchange-Traded Funds (ETFs) are designed to mirror a market index. The three most popular stock market indices are the Dow Jones Industrial Average, the S&P 500 and the NASDAQ. The ETFs that mirror these indices are referred to as Diamonds, Spiders and Cubes because their symbols are DIA, SPY and QQQ.

    Exchange-Traded Funds provide the diversification benefits of a mutual fund with the advantage of being traded like an individual stock. Whereas a mutual fund can only be bought or sold based on that day’s closing price, Exchange-Traded Funds can be bought or sold anytime throughout the trading day. This allows you to more quickly enter or exit the market during the day.

    With over 172 different ETFs, there is an ETF for practically every index available. In fact, ETFs track nearly twice as many broad-based market indexes as traditional index mutual funds. This creates amazing flexibility in structuring an overall portfolio to the specific needs of any investor.

    Besides many broad-based ETFs, there are also ones targeting specific sectors of the market. And Exchange-Traded Funds aren’t just for stock-based investments. There are separate ETFs that invest in bonds, real estate, precious metals and other commodities. There are ETFs designed for growth and others designed for income.

    The internal expenses of most Exchange-Traded Funds are very low. The average actively-managed mutual fund may have internal expenses over 1% per year. The internal expenses of Diamonds, Spiders and Cubes are less than 1/5 of 1% per year. (Since ETFs are purchased like a stock, there is a commission to buy and sell them. The use of a discount broker should minimize this expense.)

    The majority of exchange-traded funds are not actively managed. In

    Product Launch Guidelines
    Getting ready to do a new product launch? As with anything, preparation is critical. And that includes involving your duplication and fulfillment partner in the loop early in the process.As you plan your product launch you’ll be lining up your affiliate partners, developing your website, recording audios and/or videos, designing your product graphics and a whole lot more. Bottom line is you’ll be juggling a lot of balls and it can be easy to overlook important details if you don’t have a detailed game plan on all aspects of your launch.Fulfillment is a critical
    advantage and benefit their clients. Whether you are a traditional buy and hold investor, or actively trade to profit from shorter-term opportunities, you should strongly consider their use.

    Exchange-Traded Funds (ETFs) are designed to mirror a market index. The three most popular stock market indices are the Dow Jones Industrial Average, the S&P 500 and the NASDAQ. The ETFs that mirror these indices are referred to as Diamonds, Spiders and Cubes because their symbols are DIA, SPY and QQQ.

    Exchange-Traded Funds provide the diversification benefits of a mutual fund with the advantage of being traded like an individual stock. Whereas a mutual fund can only be bought or sold based on that day’s closing price, Exchange-Traded Funds can be bought or sold anytime throughout the trading day. This allows you to more quickly enter or exit the market during the day.

    With over 172 different ETFs, there is an ETF for practically every index available. In fact, ETFs track nearly twice as many broad-based market indexes as traditional index mutual funds. This creates amazing flexibility in structuring an overall portfolio to the specific needs of any investor.

    Besides many broad-based ETFs, there are also ones targeting specific sectors of the market. And Exchange-Traded Funds aren’t just for stock-based investments. There are separate ETFs that invest in bonds, real estate, precious metals and other commodities. There are ETFs designed for growth and others designed for income.

    The internal expenses of most Exchange-Traded Funds are very low. The average actively-managed mutual fund may have internal expenses over 1% per year. The internal expenses of Diamonds, Spiders and Cubes are less than 1/5 of 1% per year. (Since ETFs are purchased like a stock, there is a commission to buy and sell them. The use of a discount broker should minimize this expense.)

    The majority of exchange-traded funds are not actively managed. In

    Lack of Integration = Customer Frustration
    I purchased a video-conferencing unit to connect my office visually with clients all over the world. To use the equipment I need a high-speed telephone line. ‘No problem,’ I thought, ‘I’ll just call the telephone company.’The telephone company referred me to the ISDN Department for high-speed access. The ISDN Department referred me to an outside vendor who faxed me an application form from the telephone company!I filled out the forms and faxed them back to the vendor. He faxed them back to the ISDN Department, who then called me to arrange an appointment. But the
    d QQQ.

    Exchange-Traded Funds provide the diversification benefits of a mutual fund with the advantage of being traded like an individual stock. Whereas a mutual fund can only be bought or sold based on that day’s closing price, Exchange-Traded Funds can be bought or sold anytime throughout the trading day. This allows you to more quickly enter or exit the market during the day.

    With over 172 different ETFs, there is an ETF for practically every index available. In fact, ETFs track nearly twice as many broad-based market indexes as traditional index mutual funds. This creates amazing flexibility in structuring an overall portfolio to the specific needs of any investor.

    Besides many broad-based ETFs, there are also ones targeting specific sectors of the market. And Exchange-Traded Funds aren’t just for stock-based investments. There are separate ETFs that invest in bonds, real estate, precious metals and other commodities. There are ETFs designed for growth and others designed for income.

    The internal expenses of most Exchange-Traded Funds are very low. The average actively-managed mutual fund may have internal expenses over 1% per year. The internal expenses of Diamonds, Spiders and Cubes are less than 1/5 of 1% per year. (Since ETFs are purchased like a stock, there is a commission to buy and sell them. The use of a discount broker should minimize this expense.)

    The majority of exchange-traded funds are not actively managed. In

    Office Romance: Affairs at the Workplace
    An office affair can have a detrimental effect on your career and on the dynamics of the workplace in general.Contrary to conventional wisdom, and despite the danger of sexual harassment, there’s a lot of loving going on in the office. The warming of the workplace reflects a much more wide-scale upheaval in the ways we work. Given endless workweeks, the reclaiming of emotional wholeness, and a new ideal of love as partnership, it makes a lot of sense to a lot of people – except the human resources department! In an age full of disclosure, it may be wise, anyway, to meet
    ack nearly twice as many broad-based market indexes as traditional index mutual funds. This creates amazing flexibility in structuring an overall portfolio to the specific needs of any investor.

    Besides many broad-based ETFs, there are also ones targeting specific sectors of the market. And Exchange-Traded Funds aren’t just for stock-based investments. There are separate ETFs that invest in bonds, real estate, precious metals and other commodities. There are ETFs designed for growth and others designed for income.

    The internal expenses of most Exchange-Traded Funds are very low. The average actively-managed mutual fund may have internal expenses over 1% per year. The internal expenses of Diamonds, Spiders and Cubes are less than 1/5 of 1% per year. (Since ETFs are purchased like a stock, there is a commission to buy and sell them. The use of a discount broker should minimize this expense.)

    The majority of exchange-traded funds are not actively managed. In

    Direct Mail Business-To-Business Sales Lead Generation: 5 Ways To Attract Hotter Prospects
    In B2B direct mail lead generation, as your volume of leads goes up, your quality goes down, and vice versa. The people in marketing prefer volume. They want the most leads for their dollar. The people in sales—the folks who must follow up on the leads that marketing supplies—want quality. They have no time to waste this quarter chasing down tire kickers and brochure collectors.One way to keep sales and marketing happy is to write lead generation packages that improve the quality of leads generated. Packages that attract the hottest
    and others designed for income.

    The internal expenses of most Exchange-Traded Funds are very low. The average actively-managed mutual fund may have internal expenses over 1% per year. The internal expenses of Diamonds, Spiders and Cubes are less than 1/5 of 1% per year. (Since ETFs are purchased like a stock, there is a commission to buy and sell them. The use of a discount broker should minimize this expense.)

    The majority of exchange-traded funds are not actively managed. In that sense they are very similar to an indexed mutual fund. Recently, though, actively-managed ETFs have been introduced to the market. Expect more and more of these to become available over the next few years.

    Exchange-traded funds allow an investor to control when the taxes will be paid on an investment, whereas in a traditional mutual fund those decisions are made by someone else. An investor can also sell a stock or mutual fund to generate a tax-deductible loss and then replace that investment with a similar ETF.

    Moreover, ETFs can be sold-short without having to wait for an ‘uptick’. To short an individual stock you must wait for it to trade higher than its previous trade (referred to as an uptick). As a result, it can be difficult to sell-short when the market is falling. With ETFs, you can easily sell-short in a falling market and thus profit from it. This is one technique that can be effectively used to protect the rest of your non- IRA portfolio.

    To summarize, ETFs can be used in many ways. They can be used to round out a portfolio. If you have several individual stocks that you don’t want to sell for tax reasons, ETFs can be used to add diversification. ETFs can be sold short so they can also be used to protect the rest of your portfolio in a falling market. Or ETFs can be used to increase specific exposure of an overall portfolio. For instance, you could have international exposure but overweight Japan by buying a broad-based international ETF and a Japan-focused ETF.

    I use ETFs extensively in my client’s accounts because of their flexibility and low cost. Your portfolio can probably benefit from their use as well. If you would like to learn more about how to use ETFs in your portfolio just let me know.

    For clear, straightforward, unbiased answers to your financial questions contact me at jeff@guardingyourwealth.com.

    Mr. Voudrie is a Certified Fina

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